---
title: "How CHAGEE Achieved a 20% Sales Boost and 30% Faster Order Pickup with YCloud"
description: "CHAGEE’s Growth Playbook: Discover the secret behind CHAGEE’s 20% sales boost, 30% faster order pickup, and 54% message open rates with YCloud WhatsApp API."
canonical: "https://www.ycloud.com/blog/chagee"
language: "en"
datePublished: "2026-02-28T02:38:59.550Z"
dateModified: "2026-11-12T16:20:49.391Z"
author: "Team YCloud"
---

# How CHAGEE Achieved a 20% Sales Boost and 30% Faster Order Pickup with YCloud

![How CHAGEE Achieved a 20% Sales Boost and 30% Faster Order Pickup with YCloud](https://static-blog.ycloud.com/chagee_blog_cover_1d3eb38368.png)

## **Results at a Glance**

> -   **20% Increase in Repurchase**
> -   **54% Message Open Rates**
> -   **30% Increase in Order Pickup Efficiency**

In recent years, competition in mainland China’s tea beverage market has intensified, with brands facing increasing pressure. To seek new growth opportunities, many tea brands have expanded into overseas markets.

**CHAGEE**, a leading brand in the industry, has successfully opened stores in Malaysia, Indonesia, and other international markets. 

However, **a persistent challenge for physical stores remains.**

They rely on foot traffic and are geographically limited, making continuous customer engagement and deep interaction difficult. Overcoming this limitation and establishing an efficient customer operation system became a key challenge for CHAGEE.

## **Challenge: How to Retain and Efficiently Convert Customers?**

Under the traditional model, CHAGEE’s stores mainly relied on natural foot traffic, lacking effective customer retention and remarketing strategies. This led to several key challenges:

### **1\. Customers Leave After Purchasing, With No Means for Re-engagement**

Without long-term interaction, increasing repurchase rates became difficult.

### **2\. Limited Store Marketing Reach**

Offline promotions reached a restricted audience, and customers often missed out on the latest deals.

### **3\. Inefficient Order Pickup**

Long wait times during peak hours negatively impacted customer satisfaction and retention.

## **Solution: YCloud Empowers CHAGEE to Implement Digital Customer Operations**

To address these pain points, CHAGEE partnered with **YCloud** to pilot an **online customer management and** [**marketing automation solution**](https://www.ycloud.com/blog/best-whatsapp-automation-tool) in its Hong Kong stores. By effectively utilizing WhatsApp for customer engagement, CHAGEE successfully enhanced its store operations.

![CHAGEE Storefront Photo - YCloud WhatsApp API](https://static-blog.ycloud.com/2_ad0c7e1a45.png)

## **Strategy 1: Driving Traffic to WhatsApp Groups for Community Marketing**

-   Placed WhatsApp **group QR codes** in prominent store locations, encouraging customers to scan and join the group for store updates and exclusive offers.
-   Store managers moderated the group, regularly posting **product recommendations**, **limited-time discounts**, and **member-exclusive promotions** to foster closer customer relationships.
-   Store managers could also create **customized activities**, such as polls and interactive games, to enhance customer engagement.

## **Strategy 2: Encouraging Customers to Subscribe to the Official WhatsApp Account**

-   **After joining the group**, customers were guided to subscribe to **CHAGEE’s official WhatsApp Business account** for personalized services. **After subscription, the account automatically sends**:
    
    -   **Exclusive discount coupons**
    -   **New product launch notifications**
    -   **Membership level update alerts**
    

![CHAGEE WhatsApp Marketing Strategy - YCloud WhatsApp API](https://static-blog.ycloud.com/chagee_whatsapp_marketing_image_9a7a6b373f.png)

## **Strategy 3: Automating Customer Engagement via YCloud’s Journey**

-   **When the drinks are ready**, customers will receive automated notifications on WhatsApp.
    -   Customers received **pickup codes and instructions**, improving order efficiency, reducing wait times, and enhancing the overall customer experience.

## **Strategy 4: Re-engage Past Customers with Targeted Campaigns**

-   CHAGEE categorized customers based on **location and order history** to send personalized marketing messages.

![CHAGEE WhatsApp Marketing - YCloud WhatsApp AOI](https://static-blog.ycloud.com/chagee_whatsapp_marketing_image_2_4158dbf5df.png)

For example, CHAGEE ran a **targeted marketing campaign** for loyal customers of its first Hong Kong store. Using YCloud’s **bulk marketing tool (Campaign)** and segmentation data like store location and first-order time, the campaign achieved a **54% open rate**, far surpassing traditional SMS or in-store posters.

## **Results: Efficient Customer Engagement Driving Business Growth**

By leveraging **YCloud’s WhatsApp API**, CHAGEE Hong Kong stores successfully built a digital customer engagement system that drove measurable growth.

📌 **Increased Customer Loyalty:** WhatsApp community interactions converted occasional buyers into loyal customers, boosting **repurchase rates by 20%**.

📌 **Higher Marketing Reach:** WhatsApp messages were trackable and more effective than traditional in-store posters, achieving an **average read rate of 54%**.

📌 **Optimized Order Pickup Efficiency:** Order wait times **reduced by 30%**, improving customer satisfaction and store efficiency.

## **Future Outlook: Expanding from Hong Kong to Global Markets**

The collaboration between YCloud and CHAGEE provides a **new customer engagement model** for the tea beverage industry. Moving forward, CHAGEE plans to expand this model to additional international markets, including **Singapore**, **Thailand**, and **Canada**, further enhancing its global market presence.

**Ready to digitize your store with WhatsApp? Contact us today!**

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