Saturday, December 7, 2024
HomeNews & UpdatesWhatsApp 2024...

Things you need to know about WhatsApp API's New Pricing Rule [2024]

Author

Date

Category

The WhatsApp team announced this year that they will remain committed to making WhatsApp the primary communication channel for businesses and individuals. They also stated that they will continue to invest in ensuring WhatsApp remains a healthy ecosystem, providing a great user experience and robust performance for businesses.

WhatsApp announced that in August and October 2024, they will respectively update the pricing for Utility conversations and Marketing conversations.

  • Utility Conversation Costs--From August 1, 2024, the conversation prices will be reduced to remain competitive with other channels and to encourage businesses to bring more end-to-end post-purchase customer journeys to WhatsApp.
  • Marketing Conversation Costs--From October 1, 2024, the prices in specific markets will be updated as part of more frequent price adjustments to reflect the demand and the value of delivering marketing messages.

We will provide a detailed interpretation of this price update.

August 1, 2024 Price Update

The prices for notification conversations will be significantly reduced in most countries/regions, except Indonesia, with the maximum reduction reaching 97.65%.

Combined with WhatsApp's 24-hour conversation pricing rule (no additional charges for the same type of messages within 24 hours), this will make WhatsApp the most cost-effective medium for notifications and alerts.

We compared the magnitude of the price change after the price hike:
Country/area The current price reduction
Argentina 16.67%
Brazilian 77.14%
Chile 65.87%
Columbia 97.65%
Egypt 92.43%
French 60.94%
German 35.52%
India 66.67%
Indonesia 0.00%
Palestine 71.81%
Italy 28.57%
Malaysia 30.00%
Mexico 62.41%
the Netherlands 37.50%
Nigeria, West Africa 79.00%
Pakistan 78.66%
Peruvian 52.27%
Georgia 16.14%
Saudi Arabia 54.37%
South Africa 62.00%
Spanish 47.37%
Istanbul 43.01%
UAE 20.71%
United Kingdom of Great Britain and Northern Ireland 44.72%
North America 73.33%
Rest of Africa 61.88%
The rest of the Asia-Pacific region 66.74%
The rest of central-eastern Europe 42.97%
Rest of Latin America 77.13%
Rest of the Middle East 20.71%
Rest of Western Europe 28.57%
Other areas 77.22%

 

October 1, 2024 Price Update

Small adjustments to Marketing session fees, both up and down;

Among the countries/regions with price reductions areUnited Kingdom of Great Britain and Northern IrelandThe price reduction is 25%;

And there are three countries/regions that have increased prices:

  • India up 8.08%
  • Saudi Arabia up 11.07%
  • United Arab Emirates up 12.94%

YCloud Team Reminder:

WhatsApp emphasized that they may update prices more frequently (up to once per quarter) to adapt to market changes. For this price adjustment, YCloud will follow suit, Since WhatsApp has not specified the exact time of the price change and to avoid billing discrepancies due to different time zones, the specific time of the billing unit price change will be determined by YCloud.
Why YCloud
1. Competitive conversation prices
2.Free All-in-one WhatsApp marketing/services/sales platform
3. Free 24/7 online support
4. Free Green-Tick Verification Assistance
5. No additional charges

LEAVE A REPLY

Please enter your comment!
Please enter your name here

About Us

YCloud is a leading WhatsApp business service provider, we are dedicated to helping organizations grow their business using WhatsApp, the world's most popular social application.

New Releases

Recent Comments

Try it for free right now!

Create your account and get a free trial bonus, please contact us if you have any questions!

English