200+ Ready-to-Use WhatsApp Business Message Templates for Every Industry & Use Case

Tired of crafting WhatsApp Business message templates from scratch?

What is a WhatsApp Business Message Template?

Here's an example:

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The Approval Process:

How Can WhatsApp Business Message Templates Help Your Business?

Build Customer Trust

Save Time & Automate Workflows

Enable Proactive Communication

Ensure Brand Consistency

Personalize at Scale

Boost Engagement & Conversions

Stay Compliant with Meta Policies

1. General WhatsApp Business Message Templates

• Welcoming new contacts
• Acknowledging inquiries
• Starting conversations with professionalism
• Setting a warm, approachable tone

Hello {customer_name} 👋, welcome to {business_name}! 

We’re here to assist you with anything you need.

Hi {customer_name}, thanks for connecting with {business_name}. 

How can we support you today?

Hey {customer_name}, good to see you! 

Tell us what you’re looking for, and we’ll help right away.

Hi {customer_name}, this is {business_name}. 

Share your query with us, and our team will respond shortly.

Welcome aboard, {customer_name}! We’re excited to have you with us. 

Let us know how we can make your experience smooth.

Hello {customer_name}, thank you for reaching out. 

You’ve connected with {business_name} — how may we help?

Good day, {customer_name}! 

We’re {business_name}, and we’re here to assist you with any questions or requests.

Hi {customer_name}, thanks for messaging us! 

You can explore our products, services, or ask us anything here.

Hello {customer_name}, welcome to {business_name}. 

Let us know your requirements, and our team will guide you.

Hi {customer_name} 👋, you’ve reached {business_name}. 

Whether it’s support, sales, or updates, we’re here for you.

Hello and welcome, {customer_name}! We’re thrilled you reached out. 

Let’s make your experience with us a great one.

Hi {customer_name}, thanks for contacting {business_name}. 

Our goal is to serve you better, how can we start today?

Greetings {customer_name}! You’re now chatting with {business_name}. 

Please share your query, and we’ll get back ASAP.

Hi {customer_name}, welcome to {business_name}. 

We’re here to answer your questions and provide solutions that fit your needs.

Hello {customer_name}, thank you for connecting with us. 

Our team at {business_name} is ready to help you anytime.

2. WhatsApp Business Message Templates for Ecommerce

• Provide instant confirmations that build trust
• Reduce customer anxiety with real-time updates
• Help recover lost sales via cart reminders
• Enable upselling and cross-selling opportunities
• Enhance post-purchase experience and retention

Message Template – 1

Hi {customer_name}, thanks for your order #{order_id}! 🎉 We’ll notify you once it’s shipped.

Message Template – 2

Hello {customer_name}, your order #{order_id} is on its way 🚚. 

Track it here: {tracking_link}.

Message Template – 3

Hi {customer_name}, we noticed you left {product_name} in your cart. 

Complete your purchase now and enjoy {discount_offer}!

Message Template – 4

Good news {customer_name}! Your payment of {amount} has been received. 

We’ll ship your order soon.

Message Template – 5

Hello {customer_name}, your order #{order_id} has been delivered ✅. 

We’d love your feedback: {feedback_link}.

Message Template – 6

Hey {customer_name}, we’ve restocked your favorite {product_name}. 

Order now before it sells out again!

Message Template – 7

Hi {customer_name}, great news 🎉! Get {discount_offer} off on your next order. 

Shop here: {shop_link}.

Message Template – 8

Hello {customer_name}, your return request for order #{order_id} has been approved. 

Refund of {amount} will be processed within {timeframe}.

Message Template – 9

Hey {customer_name}, flash sale alert! 🚨 Enjoy {discount_offer}% off on {category_name}. 

Hurry, offer ends soon: {shop_link}.

Message Template – 10

Hi {customer_name}, thanks for shopping with {business_name}. 

Stay tuned for exclusive offers and updates!

3. WhatsApp Business Message Templates for Education

• Keep students informed about classes, schedules, and results
• Build trust with parents through transparent updates
• Reduce no-shows with reminders for sessions/exams
• Share resources, links, or assignments quickly
• Boost engagement in courses and webinars

Message Template – 1

Hi {student_name}, welcome to {institution_name}! 🎓 Your enrollment for {course_name} is confirmed.

Message Template – 2

Hello {student_name}, your class for {subject} starts at {time} on {date}. 

Don’t forget to join via {link}.

Message Template – 3

Reminder: Your exam for {course_name} is scheduled on {date} at {time}. 

Please carry your ID card.

Message Template – 4

Dear {student_name}, your fee payment of {amount} has been successfully received. Thank you!

Message Template – 5

Hi {student_name}, here’s your study material for {topic}. 

Access it here: {link}.

Message Template – 6

Hello {student_name}, your result for {exam_name} is now available. 

Check here: {result_link}.

Message Template – 7

Hey {student_name}, don’t miss our live webinar on {topic} at {time}. 

Register here: {link}.

Message Template – 8

Hi {student_name}, attendance for today’s {subject} session is mandatory. 

Kindly be present at {time}.

Message Template – 9

Dear {parent_name}, your ward {student_name} was absent today in {class_name}. 

Please ensure regular attendance.

Message Template – 10

Hi {student_name}, the deadline to submit your assignment on {topic} is {date}. 

Upload it here: {upload_link}.

4. WhatsApp Business Message Templates for Financial Services

• Send instant transaction alerts, OTPs, and account updates
• Automate reminders for EMI, bill, or loan payments
• Share KYC verification, fraud alerts, and compliance notices
• Build trust with proactive, transparent updates
• Improve customer engagement with personalized offers and insights

Dear {customer_name}, your OTP for completing the transaction of {amount} is {OTP}. 

Do not share it with anyone.

Hi {customer_name}, your payment of {amount} towards {bill/loan} is due on {date}. 

Please clear it to avoid penalties.

Dear {customer_name}, we’ve received your EMI payment of {amount}. 

Thank you for being on track!

Alert 🚨: A login attempt was made on your {bank_name} account from {location}. 

If this wasn’t you, contact us immediately at {helpline}.

Hi {customer_name}, please complete your KYC verification to continue enjoying uninterrupted banking services. 

Verify here: {link}.

Dear {customer_name}, your account balance as of {date} is {balance}. 

Manage your account via {link}.

Hi {customer_name}, your loan application for {loan_type} is under review. 

We’ll update you within {timeframe}.

Good news 🎉: Your {loan_type} loan of {amount} has been approved. 

Disbursement details will follow shortly.

Dear {customer_name}, we noticed you missed your EMI payment for {month}. 

Kindly pay {amount} immediately to avoid late fees.

Special offer for you, {customer_name}: Get a personal loan at {interest_rate}% interest. 

Apply now 👉 {link}.

Dear {customer_name}, your fixed deposit of {amount} is maturing on {date}. 

Renew instantly here: {link}.

Hi {customer_name}, your credit card statement of {amount} for {month} is ready. 

Pay before {due_date} to avoid charges.

Security Tip 🔐: {customer_name}, never share your PIN, OTP, or password with anyone. {bank_name} will never ask for it.

Dear {customer_name}, your transaction of {amount} at {merchant} on {date} has been successfully processed.

Exclusive reward 🎁: Earn {points} bonus points when you spend {amount} or more this week with your {card_name}.

5. WhatsApp Business Message Templates for Insurance

• Send premium reminders and renewal notifications
• Share policy purchase confirmations and coverage details
• Provide claim status updates in real-time
• Educate customers with policy benefits and safety tips
• Drive engagement with loyalty offers and cross-sell opportunities

Dear {customer_name}, your insurance policy {policy_number} is due for renewal on {date}. 

Renew now to continue your coverage 👉 {link}.

Hi {customer_name}, thank you for purchasing {insurance_type} with {insurance_company}. 

Your policy number is {policy_number}. Stay protected!

Update 🔔: Your claim request {claim_number} is under review. We’ll notify you within {timeframe}.

Good news, {customer_name}! Your claim {claim_number} for {insurance_type} has been approved. Amount {amount} will be credited shortly.

Reminder ⏰: Your premium of {amount} for policy {policy_number} is due on {due_date}. 

Pay now to avoid lapse of coverage.

Dear {customer_name}, your insurance policy {policy_number} has been successfully renewed. 

Thank you for choosing {insurance_company}.

Hi {customer_name}, your health check-up voucher as part of your {policy_name} plan is now active. Book your appointment here: {link}.

Safety Tip 💡: Did you know your {policy_type} covers {benefit}? Learn how to maximize your policy benefits 👉 {link}.

Hello {customer_name}, your motor insurance for {vehicle_details} expires on {date}. 

Renew today and avoid penalties 🚗 {link}.

Exclusive offer 🎁: Get 10% discount when you bundle {insurance_type1} and {insurance_type2}. Explore plans 👉 {link}.

Dear {customer_name}, your claim {claim_number} requires additional documents. 

Please upload them here 👉 {link}.

Hi {customer_name}, thanks for choosing {insurance_company}. 

Your policy certificate has been sent to your registered email.

Reminder 🚨: Your life insurance premium of {amount} for {policy_number} is overdue. 

Kindly pay immediately to avoid policy lapse.

Claim status update 📩: Your reimbursement of {amount} for claim {claim_number} has been processed successfully.

Hello {customer_name}, stay worry-free! Your travel insurance for trip {trip_id} is now active. 

Safe travels ✈️.

6. WhatsApp Business Message Templates for Travel & Tourism

• Booking confirmations & e-tickets sent instantly
• Itinerary updates and last-minute travel alerts
• Hotel check-in reminders or reservation confirmations
• Visa, insurance, and documentation reminders
• Promotional offers for tours, holiday packages, or flights
• Cancellation & refund notifications

Hello {customer_name}, your booking {booking_id} with {agency_name} is confirmed 🎉. Details: {destination}, {date}. 

Download your e-ticket 👉 {link}.

Hi {customer_name}, thanks for booking with us! Your hotel reservation at {hotel_name} for {check_in_date} – {check_out_date} is confirmed.

Reminder ⏰: Your flight {flight_number} to {destination} departs at {time}. Please arrive at least {hours} before departure.

Hello {customer_name}, your trip itinerary for {destination} is ready 🗺️. Check all details here 👉 {link}.

Update 🚨: Your train/bus {service_number} to {destination} is delayed by {time}. 

We regret the inconvenience.

Dear {customer_name}, your visa documents for {destination} are pending. 

Please submit the required files here 👉 {link}.

Hi {customer_name}, your tour booking for {tour_name} is confirmed. Meeting point: {location}, Time: {time}. Guide: {guide_name}.

Cancellation alert ❌: Your booking {booking_id} for {destination} has been cancelled. 

Refund of {amount} will be processed within {timeframe}.

Special offer 🌍: Book your {destination} holiday package before {date} and get {discount}% off. Explore deals 👉 {link}.

Hi {customer_name}, your refund of {amount} for booking {booking_id} has been successfully processed. 

Thank you for choosing {agency_name}.

Good news 🎉: Upgrade available! Get a deluxe room at {hotel_name} for just {amount}. 

Tap to confirm 👉 {link}.

Reminder 📌: Check-in at {hotel_name} starts at {time} on {date}. Looking forward to welcoming you!

Travel tip ✈️: Don’t forget to carry {required_document} for your trip to {destination}. Safe travels!

Dear {customer_name}, your car rental {car_model} with {agency_name} is confirmed for {date}. Pickup at {location}.

Survey 📋: How was your recent trip with {agency_name}? Share feedback 👉 {link} and help us improve.

7. WhatsApp Business Message Templates for Event & Webinar

• Send instant confirmations after someone registers
• Share event details, agenda, or joining links
• Remind attendees before the event starts
• Handle cancellations or reschedules smoothly
• Collect feedback and follow-ups after the event

Hi {customer_name}, thank you for registering for {event_name} 🎉. Your spot is confirmed. Date: {date}, Time: {time}. 

Details 👉 {link}.

Reminder ⏰: {event_name} starts in {hours}! Here’s your joining link 👉 {link}. Don’t miss it!

Hello {customer_name}, your webinar {event_name} is scheduled for {date} at {time}. 

Add to calendar 👉 {link}.

Update 🚨: {event_name} has been rescheduled to {new_date}, {new_time}. 

Your registration is still valid.

Hi {customer_name}, we’re going live in 30 minutes with {event_name}. 

Click here to join 👉 {link}.

Thanks for attending {event_name} 🙌. We’d love to hear your thoughts! Share feedback 👉 {link}.

Good news 🎤: Recording of {event_name} is now available. Watch anytime 👉 {link}.

Hi {customer_name}, don’t miss our upcoming webinar: {event_name} on {date}. 

Register here 👉 {link}. Limited seats available!

Hey {customer_name}, your certificate of participation for {event_name} is ready. 

Download 👉 {link}.

Reminder 📌: Join us tomorrow at {time} for {event_name}. We look forward to seeing you!

Dear {customer_name}, thank you for signing up for {event_name}. 

Here’s the agenda: {agenda_link}.

Last chance 🚀: Registration for {event_name} closes today! Secure your spot 👉 {link}.

Survey 📋: Did you enjoy {event_name}? Tell us what we can improve 👉 {link}.

Your exclusive invite 🎟️: Join {event_name} on {date}. Tap to RSVP 👉 {link}.

Hi {customer_name}, we noticed you registered for {event_name} but couldn’t attend. 

Catch the highlights 👉 {link}.

8. WhatsApp Business Message Templates for Healthcare & Appointment

• Confirm bookings and appointments instantly
• Send reminders to reduce no-shows
• Share reschedules or cancellations in real-time
• Provide test reports, prescriptions, or follow-up care instructions
• Keep patients engaged with health tips or post-visit check-ins

Hello {patient_name}, your appointment with Dr. {doctor_name} is confirmed for {date}, {time}. Please arrive 10 minutes early.

Reminder ⏰: You have an appointment at {clinic_name} tomorrow at {time}. 

Reply YES to confirm or NO to reschedule.

Hi {patient_name}, your test results are ready 📑. Download them securely here 👉 {link}.

Update 🚨: Your appointment with Dr. {doctor_name} has been rescheduled to {new_date}, {new_time}. 

Please confirm availability.

Hello {patient_name}, thank you for visiting {clinic_name}. We hope you’re feeling better. 

Would you like to book your follow-up appointment?

Good news, {patient_name} 🎉. Your prescription is ready for pickup at {pharmacy_name}.

Hi {patient_name}, your vaccination appointment is scheduled for {date} at {time}. 

Please bring a valid ID.

Reminder 🩺: Your annual health check-up is due. Book your slot at {link}. Stay healthy!

Dear {patient_name}, thank you for choosing {clinic_name}. Please share your feedback on today’s visit 👉 {link}.

Important ❗: Please fast for 12 hours before your test tomorrow at {clinic_name}. 

Appointment time: {time}.

Hello {patient_name}, we noticed you missed your appointment today. 

Would you like to reschedule? Tap here 👉 {link}.

Hi {patient_name}, your dental cleaning appointment is set for {date}. 

Smile brighter with {clinic_name}!

Reminder 📅: Your physiotherapy session is tomorrow at {time}. 

Stay consistent for best results 💪.

Hi {patient_name}, here’s your post-surgery care guide 📖. Please follow the instructions carefully 👉 {link}.

Dear {patient_name}, your lab test results indicate follow-up is required. 

Please book a consultation 👉 {link}.

9. WhatsApp Business Message Templates for Customer Support

• Acknowledging customer queries instantly
• Sharing ticket numbers and escalation details
• Updating customers on issue status or resolution time
• Offering FAQs or self-help resources
• Collecting feedback after issue resolution

Hi {customer_name}, thanks for contacting {business_name}. Your query has been logged under ticket ID {ticket_id}. Our team will get back to you within {timeframe}.

Hello {customer_name} 👋, we’ve received your request. While you wait, you can check our FAQ section here 👉 {link}.

Hi {customer_name}, your complaint about {issue} is under review. We’ll share an update within {timeframe}. 

Thank you for your patience.

Hello {customer_name}, your issue has been resolved ✅. Please reply YES if everything is working fine or NO if you still need assistance.

We’re sorry to hear you’re facing this issue, {customer_name}. Our support specialist will contact you shortly to help resolve it.

Hi {customer_name}, here’s the troubleshooting guide for {issue}: {link}. If the problem persists, let us know and we’ll escalate it.

Hello {customer_name}, your chat has been transferred to our {team_name} team. They’ll assist you from here.

Update 🔔: Ticket {ticket_id} is still in progress. Our technical team is working on it and we’ll notify you once resolved.

Hi {customer_name}, your feedback matters to us! Please rate your recent support experience here 👉 {link}.

Hello {customer_name}, our team is currently offline 🕔. We’ll get back to you during business hours: {hours}. Thanks for your patience!

Hi {customer_name}, we’ve successfully escalated your issue to our senior team. Expect a resolution within {timeframe}.

Hello {customer_name}, thank you for reporting the issue. Please share a screenshot or video to help us investigate faster.

We’re on it, {customer_name}! Our experts are currently testing a fix for your issue. We’ll confirm once it’s resolved.

Hi {customer_name}, just checking in 👋. Is your issue still ongoing or has it been resolved?

Hello {customer_name}, we appreciate your patience 🙏. Here’s a temporary workaround for {issue} until the permanent fix is deployed 👉 {link}.

10. WhatsApp Business Message Templates for Automation & System Notifications

• Transactional notifications (login attempts, OTPs, password resets)
• Automated reminders (subscription renewals, policy expiries, system downtime)
• Security alerts (new device login, failed payment, suspicious activity)
• Workflow updates (order status, ticket escalation, or workflow automation triggers)

Hi {customer_name}, your OTP for login is {otp_code}. Do not share it with anyone for your security.

Alert 🚨: A new login was detected on your {business_name} account from {device/location}. If this wasn’t you, reset your password immediately 👉 {link}.

Hi {customer_name}, your subscription to {plan_name} will expire on {date}. Renew now to continue uninterrupted access 👉 {link}.

Hello {customer_name}, your password reset request was received. Click here to reset 👉 {reset_link}. This link will expire in {minutes}.

Reminder 🔔: Your policy {policy_number} is due for renewal on {date}. Renew now to avoid any service disruption.

Hi {customer_name}, we noticed a failed payment attempt on your account. Please update your payment method here 👉 {link}.

Good news 🎉! Your automated workflow {workflow_name} has been successfully executed. 

Check details here 👉 {link}.

System update 🔄: We’ll be undergoing scheduled maintenance on {date/time}. Services may be temporarily unavailable.

Hi {customer_name}, your ticket {ticket_id} has been escalated to our technical team. Expect a resolution within {timeframe}.

Hello {customer_name}, your recurring payment of {amount} for {service_name} has been successfully processed ✅.

Alert 📢: We detected suspicious activity on your {business_name} account. For your safety, please verify here 👉 {link}.

Reminder: Your saved card ending in {last_digits} will expire soon. Please update your details to avoid payment disruption.

Hi {customer_name}, your account {account_id} has been temporarily locked due to multiple failed login attempts. 

Reset your password here 👉 {link}.

System alert ⚡: Your data backup was successfully completed on {date/time}.

Hello {customer_name}, your automation {automation_name} failed due to {reason}. 

Please check settings or contact support 👉 {link}.

11. WhatsApp Business Message Templates for Promotion & Marketing

• Seasonal discounts & flash sales
• New product or service launches
• Personalized offers for loyal customers
• Exclusive coupon codes & loyalty rewards
• Event promotions & upsell campaigns

Hey {customer_name} 🎉, big news! Enjoy {discount}% off on {product/service}. Hurry, valid till {date}. Shop now 👉 {link}

Good news, {customer_name}! Our {product_name} is finally here 🚀. Be the first to try it 👉 {link}

Flash Sale ⚡: Get {discount}% off everything in-store for the next {hours} hours only. Don’t miss out 👉 {link}

Hi {customer_name}, thank you for being part of our community 💚. Here’s a special coupon just for you: {coupon_code}. 

Redeem here 👉 {link}

🎂 Happy Birthday, {customer_name}! Celebrate with {discount}% off your order. Use code {code} today only 🎁.

Hello {customer_name}, your loyalty matters! Unlock your exclusive VIP deal 👉 {link}. Valid until {date}.

New season, new collection 🍂✨. Explore our {category} launches and enjoy free shipping today 👉 {link}

Referral love ❤️: Invite a friend and both of you get {discount}% off your next purchase. Share now 👉 {link}

Hello {customer_name}, your wishlist item {product_name} is back in stock 🛒. Grab it before it’s gone 👉 {link}

🚨 Limited Time Offer: Buy {product_name}, get {free_item} free. Offer valid until stocks last 👉 {link}

Big savings await! 🎉 Shop for {amount} and get flat {discount}% off. Start shopping 👉 {link}

Exciting news, {customer_name} — our {event_name} is live! Enjoy exclusive discounts and surprises 👉 {link}

Your loyalty points are about to expire! Redeem them today for exciting rewards 👉 {link}

Special offer just for you, {customer_name}: Free shipping on your next order. Use code {code} at checkout.

Thanks for being with us, {customer_name}! Here’s an early-access link to our upcoming sale 🎁 👉 {link}

12. WhatsApp Business Message Templates for Order & Shipping Updates

• Order confirmation & invoice sharing
• Packing & dispatch updates
• Real-time tracking links
• Delivery reminders & OTP confirmations
• Failed delivery notifications & reattempt scheduling

Hi {customer_name}, thanks for your order 🎉! Your order #{order_id} has been confirmed. 

We’ll notify you once it’s shipped.

Good news, {customer_name}! Your order #{order_id} is packed and ready to ship 📦. 

Track here 👉 {tracking_link}

Your package is on its way 🚚! Order #{order_id} is expected to arrive by {date}. 

Track live 👉 {tracking_link}

Delivery Alert 🚨: Your order #{order_id} will arrive today between {time_slot}. 

Please keep your phone handy.

Hey {customer_name}, your courier for order #{order_id} is nearby! 📦 Get ready to receive it soon.

Oops! We couldn’t deliver order #{order_id} today 😔. Reschedule your delivery here 👉 {reschedule_link}

Thank you for shopping with us 💚. Order #{order_id} has been successfully delivered. 

We hope you enjoy your purchase!

Your digital invoice for order #{order_id} is ready 📄. 

Download it here 👉 {invoice_link}

Hi {customer_name}, your payment for order #{order_id} has been received ✅. 

We’ll ship it shortly.

Reminder 🔔: Your package #{order_id} will be delivered tomorrow. 

Please ensure someone is available to receive it.

Order Update ✨: Item {product_name} in your order #{order_id} has been shipped separately. 

Track it here 👉 {tracking_link}

Hi {customer_name}, we’re experiencing a delay with order #{order_id}. 

We apologize 🙏. New delivery date: {new_date}.

OTP required! Please provide this code {otp} to receive your order #{order_id}.

Partial delivery notice: Your order #{order_id} will arrive in two shipments. This one includes {items}. The rest will follow soon.

Congratulations 🎉, {customer_name}! Your order #{order_id} is now complete. Thanks for trusting us.

13. WhatsApp Business Message Templates for Payments & Billing

• Payment confirmations & digital receipts
• Invoice sharing & download links
• Reminders for upcoming payments
• Overdue or failed transaction alerts
• Subscription renewal notifications

Hi {customer_name}, we’ve received your payment of {amount} for invoice #{invoice_id}. 

Thank you for choosing {business_name}! ✅

Reminder ⏰: Your payment of {amount} for invoice #{invoice_id} is due on {due_date}. Pay now 👉 {payment_link}

Your invoice #{invoice_id} for {amount} is ready 📄. 

Download it here 👉 {invoice_link}

Hi {customer_name}, your subscription for {plan_name} renews on {date}. 

Ensure sufficient balance to avoid interruptions.

Oops! Your payment of {amount} for invoice #{invoice_id} failed ❌. 

Retry here 👉 {retry_link}

Final Reminder 🚨: Your invoice #{invoice_id} is overdue. 

Please clear {amount} by {new_due_date} to avoid service disruption.

Payment successful 🎉! 

We’ve received {amount} for your order #{order_id}. Invoice: {invoice_link}

Hi {customer_name}, this is a gentle reminder that your EMI payment of {amount} is due on {date}.

Your digital receipt for payment #{payment_id} is ready. Download here 👉 {receipt_link}

Alert ⚠️: We couldn’t process your payment of {amount}. Kindly update your payment method 👉 {update_link}

Hello {customer_name}, you have an outstanding balance of {amount}. Please settle it before {due_date} to continue services smoothly.

Great news 🎉! Your auto-payment for {plan_name} was processed successfully. 

No further action required.

Hi {customer_name}, this is {business_name}. Please confirm receipt of invoice #{invoice_id} for {amount}.

Your refund of {amount} for transaction #{transaction_id} has been processed. Expect it within {days} working days.

Heads up 🔔: Payment window for your booking/order closes soon. Pay {amount} now 👉 {payment_link}

14. WhatsApp Business Message Templates for Feedback & Review

• Collecting customer feedback post-purchase
• Requesting star ratings or product reviews
• Asking for NPS (Net Promoter Score) ratings
• Following up with survey links
• Encouraging testimonials for social proof

Hi {customer_name}, thanks for your recent purchase at {business_name} 🛍️. Could you take a moment to share your feedback here 👉 {feedback_link}?

We’d love to hear from you, {customer_name}! How was your experience with {business_name}? Rate us ⭐⭐⭐⭐⭐ and help us serve you better.

Hello {customer_name}, your opinion matters! Please let us know how satisfied you are with our product/service. Share your thoughts here 👉 {review_link}

Thanks for choosing {business_name} 🙌. Did we meet your expectations? Reply with a number from 1–10, where 10 = Excellent.

Hi {customer_name}, could you spare 30 seconds to complete this quick survey 👉 {survey_link}? Your input helps us grow 🌱.

Your feedback is gold ✨. Tell us how we did, and we’ll make your next experience even better 👉 {feedback_link}.

Hello {customer_name}, thank you for being part of our journey! Share a quick testimonial for us here 👉 {testimonial_link}.

We’re always looking to improve 📈. How would you rate your recent interaction with our team at {business_name}?

Hi {customer_name}, thanks for trusting us! Kindly drop a review here 👉 {review_link}. Your feedback helps other customers too.

Quick favor, {customer_name} 🙏: If you loved your experience, could you write a short review for us? It’ll mean a lot 💙 👉 {review_link}

Hello {customer_name}, how likely are you to recommend {business_name} to a friend or colleague? Reply with a number from 0–10.

We value your voice 🗣️. Share one thing you loved (or think we can improve) about your recent experience with {business_name}.

Thanks again for choosing {business_name}, {customer_name}. Could you rate us on Google? Your review helps us reach more customers 👉 {google_review_link}

Your feedback makes us better 💡. How did we do today? Share your thoughts 👉 {feedback_link}.

Hi {customer_name}, we’d love a quick 1-minute review from you 🙌. It helps us improve and keeps our team motivated 👉 {review_link}.

15. WhatsApp Business Message Templates for Re-Engagement

• Bringing back lapsed customers with exclusive offers
• Reminding users of unfinished actions (sign-ups, forms, carts)
• Sharing new arrivals or updates to spark curiosity
• Sending loyalty-based nudges (“We miss you”)
• Re-engaging event/webinar registrants who didn’t attend

Hi {customer_name} 👋, we noticed it’s been a while since your last visit to {business_name}. We miss you! Here’s 10% off your next purchase 👉 {offer_link}.

Hello {customer_name}, long time no see! 🎉 We’ve added exciting new arrivals at {business_name}. Take a look 👉 {catalog_link}.

Hey {customer_name}, your journey with {business_name} isn’t over yet 😉. Complete your signup and unlock exclusive benefits 👉 {signup_link}.

It’s been a while, {customer_name}! To welcome you back, here’s a special coupon just for you: {coupon_code}. Redeem now 👉 {link}.

Hi {customer_name}, we’re still holding your cart at {business_name}. Checkout now and enjoy free shipping 👉 {cart_link}.

{customer_name}, did you know? Loyal customers save 15% more 🎁. Reactivate your account today 👉 {link}.

Hello {customer_name}, we’re excited to share that {business_name} just launched {new_product}. Be the first to try 👉 {link}.

We haven’t heard from you in a while, {customer_name} 💙. Was everything okay? Reply with your feedback or check out our new updates 👉 {link}.

Hi {customer_name}, unlock your exclusive VIP rewards waiting in your account 🎁. Don’t let them expire 👉 {loyalty_link}.

Hey {customer_name}, your subscription is about to expire ⏰. Renew today to keep enjoying {service_name} uninterrupted 👉 {renewal_link}.

Hi {customer_name}, join us again for {event_name} 🎤. We’ve reserved a seat just for you 👉 {event_link}.

Hello {customer_name}, we’ve missed you at {business_name}. Reply “YES” and we’ll send you a personalized offer to welcome you back.

Hey {customer_name}, here’s a quick nudge 🛍️. Your wishlist items are still in stock — grab them now 👉 {wishlist_link}.

{customer_name}, your journey with us is important. Let’s start fresh! Here’s a little thank-you gift for returning 👉 {offer_link}.

Good news, {customer_name} 🎉! We’re offering early access to our sale for returning customers like you. Tap here 👉 {sale_link}.

With these re-engagement templates, you can reconnect with dormant customers and turn missed opportunities into conversions.

Now, let’s uncover the key points you must follow while drafting WhatsApp Business Message Templates to ensure they’re impactful and get approved by Meta.

Key Points while Drafting WhatsApp Business Message Templates

Start strong with context

Opening lines like “Thanks for your enquiry” or “Thanks for registering for our event” work well to set the tone and build trust.

Use formatting smartly

Add bold, italics, or ~strikethrough~ text to highlight key details. Pair it with emojis to make your message more engaging and human.

Ensure correct formatting

Sloppy formatting can get your template rejected. Always double-check spacing, punctuation, and variables like {{1}}, {{2}}, etc.

Leverage CTA & quick reply buttons

You can add up to 20 characters for each button. Use them for clear actions like “Shop Now”, “Confirm”, or “Talk to Support”.

Avoid URL shorteners

WhatsApp doesn’t allow shortened links (bit.ly, tinyurl). Always include the full, clean URL for transparency and approval.

Personalize with emojis & variables

Insert customer names, order numbers, or dates with placeholders, and sprinkle emojis to make the message feel more conversational.

Up next, let’s dive into WhatsApp Template Message Guidelines you must follow to avoid rejections.

WhatsApp Template Message Guidelines You Must Follow

Know the categories

WhatsApp templates fall into specific categories (utility, authentication, marketing). Choose the right one to avoid rejection.

Keep it simple & clear

Avoid long or confusing sentences. A concise message communicates value faster and looks more professional.

Proofread before submission

Typos or grammar mistakes can make your template look unprofessional and risk rejection. Always double-check.

Follow formatting rules

Use bold, italics, and ~strikethrough~ only where necessary. Incorrect formatting is a common reason for rejections.

Use emojis thoughtfully

Emojis add personality and engagement but overusing them may make your message look spammy.

Stick to full URLs

Never use shortened links (bit.ly, tinyurl, etc.). WhatsApp requires full, transparent URLs for approval.

Name templates properly

Use descriptive names (e.g., order_confirmation_1 or promo_festival_offer). It helps in easy approval and future reference.

Keep language consistent

Use a uniform tone across your template, professional, friendly, or casual, but don’t mix styles.

Stay compliant

Never include abusive, misleading, or banned content. Follow WhatsApp’s Commerce Policy and community guidelines.

Add visuals when possible

Use media (images, PDFs, videos) to enhance clarity and engagement — but only when relevant.

Following these best practices not only ensures approval but also makes your templates engaging, trustworthy, and customer-friendly.

Tips to Fix Rejected WhatsApp Message Templates

Check spelling & grammar carefully

Even minor errors can trigger rejection. Proofread before submitting.

Avoid abusive or sensitive content

Any language that’s offensive, discriminatory, or requesting sensitive data (like card details or addresses) will be blocked immediately.

Use parameters correctly

Placeholders like {{1}} must be clearly defined and relevant. Don’t leave them “floating” without context.

Don’t include promotional content in service templates

For transactional messages (like order updates or reminders), avoid adding discounts, offers, or sales pitches. Keep them purpose-driven.

Use full URLs instead of short links

Shortened links can look suspicious and often get flagged. Always include the full URL.

Stick to WhatsApp’s policies

Ensure your template falls into the right category (utility, authentication, or marketing) and complies with commerce and content rules.

💡 Pro Tip: If managing template guidelines feels overwhelming, work with an official WhatsApp Business Solution Provider (BSP) like YCloud. They can guide you, auto-check templates for compliance, and help speed up approvals.

Send WhatsApp Business Message Templates to 1000s of Customers with YCloud

• 🚀 Bulk Messaging Made Easy – Send broadcasts to unlimited saved & unsaved contacts at once.
• 🤖 Automation at Scale – Schedule campaigns, set auto-replies, and trigger messages based on customer actions.
• 🎯 Personalization That Works – Use dynamic fields (name, order ID, payment status, etc.) to make every message feel 1:1.
• 📊 Track & Optimize – Get real-time delivery, read, and engagement reports to refine campaigns.
• 💡 All-in-One Platform – Manage marketing, sales, and support conversations seamlessly in one shared team inbox.