WhatsApp Business Calling
Boost Engagement, Efficiency & Conversions with Voice
Integrate WhatsApp calling into critical touchpoints to deepen customer engagement, improve service efficiency, and drive higher conversions.
Calling in the Customer Journey
Enhance customer experience and drive revenue
Consideration
Customer Interest & Evaluation
Customers are exploring your product and comparing options. A quick voice call clarifies product value, addresses queries, and builds trust early in the journey.
Conversion
Decision & Purchase Commitment
Customers show clear buying intent but hesitate to pay. A timely voice call removes friction, clears final doubts, and turns high intent into action.
Support
Post-Purchase Care & Support
For complex post-purchase issues, voice support helps agents resolve problems faster and strengthens long-term customer satisfaction.
Industry Use Cases
Education
Offer faster admissions support, consultation, and course-related questions, enhancing the enrollment experience.
Logistics
Speed up delivery inquiries, confirm pickup details, and resolve shipping issues through real-time voice support.
Finance
Handle sensitive queries securely, support onboarding, and build customer confidence through compliant voice interactions.
E-commerce
Handle complex support issues and run satisfaction follow-ups to enhance overall customer service quality.
YCloud WhatsApp Calling Platform
Out-of-the-box WhatsApp voice calling with multi-agent support and built-in customer permission handling.
Key Features
Customized Call Routing
Automatically route incoming calls based on predefined rules to connect customers with the right team quickly.
Permission Management
Manage customer voice calling permissions, enabling agents to initiate calls quickly and send permission requests when required.
Keep All Context In-Thread
Keep all messages and calls in one conversation thread, so no context is lost.
Call Deep Links
Embed call deep links across websites, apps, or QR codes, or share them directly with customers to trigger voice calls.
Easy Integration
Integrate seamlessly with existing stack, such as IVR and other value-add tools. Make calling work the way you want it to.
Business Calling Controls
Control when and how voice calls occur using the following:
Interactive call templates
Control over call icon visibility
Business hours configuration
Coming soon!
AI Voice Agent
Coming soon!
AI voice agents engage customers across the journey by initiating follow-ups, confirming orders, sending reminders, resolving queries, and escalating to human teams when needed.
Real-World Results with WhatsApp Business Calling
Explore How WhatsApp Business Calling Works
WhatsApp Business Calling FAQs
How is WhatsApp Calling charged?
User-initiated calls are free of charge.
Business-initiated Calling is billed based on the destination country of the customer’s phone number.
Billing occurs in units of 6 seconds. Any duration under 6 seconds will be rounded up to a full 6-second unit.
What are the conditions for Business-initiated Calling?
Is there a limit on sending call permission requests?
How do I know if the customer has granted permission?
1. When the customer approves or declines your call request, YCloud sends a webhook notification.
2. The user’s permission status will be displayed in the YCloud system, so you can check it directly.
Can users update their calling permission?
Does WhatsApp Calling support IVR?
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