We Tested 25 SendGrid Alternatives and Here’s What We Found

Still clinging to email marketing?

We get it! SendGrid has been the go-to for years. But let’s face it... emails are being ignored, SMS is outdated, and your customers? They’re living on WhatsApp.

So here’s the big question: Why not meet your audience where they actually are?

With 98% open rates and real-time engagement, WhatsApp isn’t just the future of communication, it’s the now of marketing. And while SendGrid did a great job at sending emails, modern marketers are swapping it out for tools that send conversations instead of newsletters.

In this guide, we’ve rounded up the top 25 SendGrid alternatives, but with a twist.

Not just email tools… but WhatsApp-first marketing platforms built for speed, personalization, and results.

Let’s explore what’s next. 👇

Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.

What is SendGrid (EXPLAINED)?

SendGrid is best known as the OG of email delivery. It’s a cloud-based email platform that helps businesses send transactional emails, newsletters, and marketing blasts with ease.

If you’ve ever received a password reset or promo email, it probably came from SendGrid.

But here’s the catch: in a world moving toward instant messaging, email just feels… slow.

Let’s take a closer look.

Top SendGrid Features

• Reliable email delivery for transactional and marketing emails
• Drag-and-drop email builder with templates
• Detailed analytics for opens, clicks, and bounces
• API access for custom integrations
• SMTP relay for easy setup with any app

SendGrid Limitations

• Email fatigue: open rates are dropping fast
• No native support for WhatsApp or instant messaging
• Lacks chatbot automation or interactive messaging features
• Complicated UI for beginners
• Limited personalization beyond basic email merge tags
• No built-in WhatsApp integration or automation tools
• Not built for conversational marketing

SendGrid Pricing

• Free Plan: Up to 100 emails/day
• Essentials Plan: Starts at $19.95/month
• Pro Plan: Starts at $89.95/month
• Premier Plan: Custom pricing for high-volume users

Free Trial

Yes, limited to 100 emails/day on the Free Plan.

Now that we’ve discovered what SendGrid offers (and where it falls short), let’s explore the modern messaging alternatives that are taking over… starting with YCloud!

1. YCloud: The #No-1 Sendgrid Alternative

YCloud is an official WhatsApp Business Solution Provider (BSP) and one of the best WhatsApp Tools. With YCloud's WhatsApp CRM, you can market, sell, support, and scale your business by 10X, all on WhatsApp!

The platform is packed with premium WhatsApp API features such as shared team inbox, bulk broadcast, AI-powered no-code WhatsApp chatbot and template generator, unlimited contacts storage, growth tools, and much more.

An AI-focused WhatsApp API platform, YCloud has everything that you've been looking for in a WhatsApp marketing software and automation tool.

Trusted by 200,000+ leading brands like MINISO, Tuya, Urbanic, HAGO, and more, YCloud is redefining WhatsApp-driven business growth.

Features

• The foremost thing is it's super duper intuitive and easy to use.
• Official Meta BSP with enterprise-grade WhatsApp API access.
• Seamlessly manage and view multiple Facebook Business Manager (FBM) and Multiple WhatsApp API under one account.
• Cloud-based shared team inbox with role-based access.
• Built-in language translation in the chat inbox allows agents to communicate seamlessly with customers in different languages across geographies.
• Send broadcast messages to unlimited saved and unsaved contacts.
• Leverage the AI template generator to automatically create marketing content templates in any language.
• Template performance reports to fine-tune and optimise your message templates.
• Automate your WhatsApp marketing by scheduling broadcast messages for maximum engagement at the perfect time.
• Advanced audience segmentation to personalize WhatsApp campaigns.
• Measure your WhatsApp marketing campaign success and optimize performance with real-time campaign analytics and reporting.
• WhatsApp message distribution report that provides clear insights into message performance, including the number of messages sent, received, delivered, and bounced. It also tracks which messages were sent to whom and identifies failures with detailed error reasons.
• Automate agent workflows by intelligently assigning chats based on availability.
• Smart collision detection feature that prevents duplicate responses and enhances team coordination by indicating when a chat is already being handled by a teammate.
• Monitor team chat performance through a comprehensive analytics dashboard.
• Set up WhatsApp automation with GenAI-powered chatbots to handle FAQs, qualify leads, send reminders, alerts, and more.
• Build seamless WhatsApp customer journeys with the Journey Builder.
• Directly integrate with Shopify and Zapier in just a few clicks.
• Easily embed YCloud's chat widget on your website with just a few clicks.
• API access for seamless integration with existing CRMs and eCommerce platforms.
• Export WhatsApp-engaged contacts to create Custom Audiences in Meta Ads Manager.
• Utilize first-party data to enhance Meta Ad performance and retargeting efforts.
• Number masking to safeguard customer data and prevent unauthorized access.
• Omnichannel marketing automation, including SMS and email campaigns.
• Fully compliant with Meta’s policies, featuring end-to-end encryption, ISO certification, and GDPR compliance.
• Dedicated customer support via WhatsApp, email, and phone, backed by 99.9% uptime with enterprise-grade infrastructure.
• Localized support for businesses operating across multiple regions.

Pros

• YCloud's basic plan is free forever.
• Zero Mark-up Charges on WhatsApp Conversations.
• Effortlessly manage multiple FBMs and WABAs under one account login.
• Granular access control to assign grassroots-level permissions to each account.
• Upload and store unlimited contacts, even with the free plan.
• Enjoy a free lifetime experience of YCloud, including unlimited messaging API access, even in the Free plan.
• Self-serve NLP bot builder for effortless chatbot automation.
• Even in the free plan, you can build unlimited chatbot flows.
• Built-in language translation in the shared inbox, enabling agents to chat with customers in any language.
• Agent-wise performance insights with CSAT ratings for improved customer support.
• Advanced analytics for Click-to-WhatsApp (CTWA) Ads via a dedicated analytics dashboard.
• CTWA Ads integrated with Conversions API for precise tracking and optimization.
• Growth tools to easily create coupons, QR codes, and website chat widgets.
• Seamless Shopify integration with pre-built use cases, including new customer interactions, order updates, and abandoned cart recovery.
• Orders tab to manage and track all Shopify orders placed via WhatsApp, including revenue tracking.
• WhatsApp Pay integration for Indian customers, enabling smooth transactions.

Cons

No WhatsApp catalog support, because our focus is on developing an in-app WhatsApp browser to deliver a seamless and robust shopping experience within the app itself.

Currently, in development, we aim to be among the first to offer this innovative feature to our users.

Free Trial Option

Yes, a free trial is available.

Free lifetime experience of YCloud with unlimited messaging API.

Pricing

*Zero Mark-up Charges on WhatsApp Conversations

​

G2 Rating

4.9 Out of 5

2. Brevo (formerly Sendinblue)

If you're searching for a SendGrid alternative that goes beyond just email, Brevo is a strong contender. It offers multichannel capabilities including WhatsApp, SMS, and email, making it a complete customer communication platform. With built-in CRM, drag-and-drop automation, and intuitive UI, Brevo is perfect for teams looking to automate campaigns and personalize outreach without needing a developer.

Features

• Manage WhatsApp, email, and SMS campaigns from a single dashboard.
• Trigger WhatsApp messages with visual, no-code automation.
• Use Brevo’s built-in CRM for contact segmentation and targeting.
• Run personalized broadcasts with rich media support.
• Track open rates, clicks, and engagement in real time.

Pros

• Great multichannel capabilities for marketing automation.
• User-friendly interface, perfect for beginners.
• Affordable pricing with scalable plans.
• Built-in CRM simplifies list management and targeting.

Cons

• WhatsApp features are limited on the free tier.
• A/B testing and advanced automation locked behind premium plans.
• Customer support can be slow during peak hours.

Free Trial Option

Yes, Brevo includes a free plan with limited daily usage.

Pricing

G2 Rating

4.5 / 5

3. Wati

Looking for a SendGrid alternative that’s tailor-made for WhatsApp marketing? Wati is a no-code platform that helps businesses run sales, support, and marketing campaigns effortlessly through WhatsApp. From chatbots and automation to analytics and CRM integrations, Wati empowers teams to streamline communication without needing a developer.

Features

• Send bulk WhatsApp broadcasts for promotions, updates, and alerts.
• Build no-code chatbots for customer support and lead generation.
• Use a shared team inbox to manage chats across agents.
• Connect seamlessly with Shopify, HubSpot, Zapier, and more.
• Monitor campaign performance with real-time analytics and reporting.

Pros

• User-friendly platform ideal for non-technical teams.
• Role-based access supports smooth internal collaboration.
• Quick onboarding with helpful support and documentation.

Cons

• Focused only on WhatsApp, no email or SMS support.
• Advanced chatbot functionality is available only on higher plans.
• Pricing scales quickly with user count and messaging volume.
• Support response times may lag during peak periods.

Free Trial Option

Yes, Wati offers a free trial to explore core features.

Pricing

*Additional charges apply based on message volumes and number of users.

​

G2 Rating

4.6 / 5

4. AiSensy

AiSensy is a no-code SendGrid alternative designed specifically for WhatsApp marketing. Ideal for startups and SMBs, it lets you launch broadcasts, build chatbots, and manage customer conversations, all from a single, easy-to-use dashboard. No coding, no complications, just results.

Features

• Send WhatsApp broadcasts to thousands of contacts in one click.
• Build custom chatbots using a drag-and-drop, no-code interface.
• Manage all customer chats via a centralized shared inbox.
• Integrates with tools like Google Sheets, HubSpot, Zoho, Salesforce, and more.
• Live dashboards to track agent productivity and campaign metrics.

Pros

• Beginner-friendly with quick setup.
• Affordable plans perfect for startups and growing teams.
• Great value for core WhatsApp marketing needs.

Cons

• Chatbot functionality is limited compared to AI-first tools.
• Lacks native integration with eCommerce platforms like Shopify.
• Some users report hidden costs after sign-up.
• Not ideal for advanced D2C sales automation.

Free Trial Option

Yes, includes both a free trial and a free forever plan.

Pricing

*Messaging markup charges apply

​

G2 Rating

4.4 / 5

5. Gupshup

Gupshup is a powerful SendGrid alternative built for high-scale WhatsApp communication. Designed for enterprises and growth-stage businesses, it offers advanced automation, bulk messaging, and seamless CRM integration, all optimized for serious customer engagement across channels.

Features

• Automate up to 80% of support with AI-driven WhatsApp chatbots.
• Run multichannel campaigns across WhatsApp, SMS, voice, and RCS.
• Launch and track high-volume WhatsApp marketing broadcasts.
• Send interactive media: product catalogs, videos, PDFs, and more.
• Integrate with CRMs like Salesforce, Zoho, HubSpot, and third-party tools.
• Communicate globally with built-in multilingual support.

Pros

• Enterprise-ready automation and chatbot capabilities.
• Rich media support for highly engaging campaigns.
• Seamless integration with existing business systems.
• Scalable for large teams and high message volumes.

Cons

• No transparent pricing, only available on request.
• Steep learning curve for non-technical users.
• Analytics interface could use a modern upgrade.
• Support can be slow during peak traffic.

Free Trial Option

No free trial publicly listed.

Pricing

Custom pricing based on usage and features. Contact Gupshup directly.

G2 Rating

4.4 / 5

6. Gallabox

Gallabox is a SendGrid alternative built for small and mid-sized businesses that want to scale WhatsApp marketing without touching code. From bulk messaging and chatbot automation to seamless CRM integration, Gallabox simplifies customer engagement while keeping it fast, visual, and easy to manage.

Features

• Launch WhatsApp broadcast campaigns in just a few clicks.
• Monitor campaign results and team performance with real-time dashboards.
• Create no-code chatbots to automate replies, lead gen, and support.
• Centralized team inbox to handle all customer chats efficiently.
• Natively integrates with Shopify, HubSpot, Razorpay, and Google Sheets.

Pros

• Designed for SMBs, quick setup, no devs required.
• Rich media messaging boosts campaign impact.
• Excellent onboarding and responsive support team.
• Affordable pricing with scalable features.

Cons

• Lacks deeper analytics for power users.
• Some chatbot workflows may require initial guidance.

Free Trial Option

Yes, Gallabox provides a free trial.

Pricing

​*Additional WhatsApp conversation charges apply.

G2 Rating

4.6 / 5

7. 360Dialog

360Dialog is a no-frills SendGrid alternative for businesses that want to launch WhatsApp marketing fast. Known for its instant API onboarding and open integrations, it’s ideal for teams that need scalability, speed, and the freedom to plug into any CRM or support system.

Features

• Run bulk WhatsApp campaigns to both saved and unsaved contacts.
• Access campaign metrics and delivery reports through built-in analytics.
• Use a centralized team inbox to streamline customer communication.
• Leverage open APIs to integrate with CRMs, chatbots, and helpdesk tools.
• Automate replies and workflows with easy no-code chatbot setup.

Pros

• Quickest onboarding to WhatsApp API, go live in hours, not days.
• Flexible integrations thanks to developer-friendly API.
• Funnel tracking and WhatsApp retargeting support.
• Simple UI, ideal for lean teams that move fast.

Cons

• Pricing may be higher than other tools in its category.
• Basic analytics dashboard with limited customization.
• Support can be slow during peak hours.

Free Trial Option

Yes, 360Dialog offers a free trial.

Pricing

• Custom pricing based on usage and integration needs.
• Contact 360Dialog for a personalized quote.

*WhatsApp conversation charges apply separately.

G2 Rating

3.8 / 5

8. Interakt

Interakt is a lightweight yet powerful SendGrid alternative tailored for small and growing businesses aiming to scale WhatsApp engagement fast. With no-code automation, bulk messaging, and seamless eCommerce integrations, Interakt simplifies marketing, sales, and support, all from one clean dashboard.

Features

• ​Send bulk WhatsApp messages to saved or unsaved numbers instantly.
• Automate follow-ups and FAQs with drag-and-drop chatbot flows.
• Track campaign performance and chat activity with real-time analytics.
• Collaborate across teams using a unified, shared inbox.
• Showcase catalogs and collect payments directly on WhatsApp.
• Connect with Shopify, HubSpot, Zoho, and more for smooth workflows.

Pros

• Fast onboarding with a clean, beginner-friendly interface.
• Built for SMBs, no devs or IT required.
• Strong CRM and eCommerce integrations.
• Smart automations reduce manual work and boost response speed.

Cons

• Customer support experience can vary.
• Takes time to master more advanced features.

Free Trial Option

Yes, Interakt offers a free trial to get started.

Pricing

*Additional conversation charges by WhatsApp apply.

​

G2 Rating

4.5 / 5

9. DelightChat

DelightChat is a smart SendGrid alternative built for Shopify brands that want to unify support and marketing without technical overhead. With a multi-channel inbox, plug-and-play automation, and deep Shopify integration, it’s ideal for D2C teams that want to manage WhatsApp campaigns and customer chats effortlessly, all from one clean dashboard.

Features

• Manage conversations across WhatsApp, Instagram, and Messenger via a shared inbox.
• Send bulk promotional WhatsApp messages with ease.
• Automate replies for FAQs, shipping updates, and order confirmations, no coding needed.
• Seamlessly sync order data and customer info from Shopify.
• Monitor campaign performance and ticket volume through built-in analytics.

Pros

• Super easy to use, perfect for non-tech eCommerce teams.
• Designed for Shopify-first brands running support and campaigns.
• Omnichannel inbox keeps all customer communication in one place.

Cons

• More support-focused, lacks deep marketing automation tools.
• Chatbot functionality is basic compared to advanced competitors.
• Green Tick verification available only on higher plans.

Free Trial Option

Yes, DelightChat offers a free trial to test the platform.

Pricing

*Additional WhatsApp conversation charges apply

​

G2 Rating

4.5 / 5

10. Zixflow

Zixflow is a high-performance SendGrid alternative that unifies WhatsApp marketing, CRM, and automation into a single platform. Designed for sales, support, and marketing teams, it helps businesses move beyond simple messaging, automating entire funnels, tracking leads, and running multichannel campaigns from one dashboard.

Features

• Centralized inbox for WhatsApp, SMS, email, and social channels.
• Leverage AI chatbots to automate lead capture, follow-ups, and customer queries.
• Launch WhatsApp campaigns for promotions, updates, and reminders.
• Real-time dashboards for tracking conversions and team productivity.
• Automate sales workflows and manage pipelines inside WhatsApp.
• Built-in CRM and seamless integrations with HubSpot, Zoho, Salesforce, and Shopify.

Pros

• All-in-one platform with CRM, automation, and campaign tools.
• Designed to scale, from startups to large teams.
• Quick onboarding with zero technical setup required.

Cons

• Advanced tools are available only on higher plans.
• Might feel complex for teams only seeking basic messaging features.

Free Trial Option

Yes, Zixflow offers a free trial with limited feature access.

Pricing

*WhatsApp conversation charges apply as per Meta’s pricing

​

G2 Rating

5.0 / 5

11. Yellow.ai

Yellow.ai is an AI-first SendGrid alternative built to supercharge WhatsApp marketing with automation, personalization, and scale. Whether you're running global campaigns or automating support, Yellow.ai combines chatbot intelligence, CRM integration, and omnichannel messaging, all without requiring technical skills.

Features

• AI-powered WhatsApp chatbots with no-code workflow builder.
• Shared inbox for WhatsApp, SMS, and email across teams.
• Full omnichannel engagement to reach users wherever they are.
• Seamless integration with Shopify, HubSpot, Salesforce, and more.
• Real-time analytics to measure chatbot performance and campaign ROI.

Pros

• Smart automation and AI personalization at scale.
• Easy to implement, no developers required.
• Ideal for multilingual, high-volume customer engagement.
• Strong CRM and workflow automation capabilities.

Cons

• Higher pricing tiers may deter smaller teams.
• Requires chatbot upkeep for optimal performance.
• Deep analytics access limited to premium plans.

Free Trial Option

Yes, Yellow.ai provides a free trial to test its capabilities.

Pricing

Custom pricing based on business size and usage.

*Contact Yellow.ai for a tailored quote.

*WhatsApp conversation charges apply separately.

G2 Rating

4.4 / 5

12. Cooby

Cooby is a powerful SendGrid alternative built specifically for sales teams managing customer conversations on WhatsApp. Rather than juggling tabs or manually updating CRMs, Cooby transforms WhatsApp into a productivity-focused sales tool with seamless CRM integration feature, team visibility, and performance tracking baked right in.

Features

• Send bulk WhatsApp messages to saved and unsaved contacts.
• Auto-log chats to CRMs like HubSpot, Salesforce, and Zoho.
• Access contact notes, chat history, and insights directly in WhatsApp.
• Track sales engagement, response time, and rep productivity.
• Use pre-set templates and quick replies to save time.
• Ensure compliance with full conversation logging.

Pros

• Eliminates manual CRM entry with seamless syncing.
• Speeds up sales cycles with built-in outreach tools.
• Clean, intuitive interface built for sales efficiency.
• Great for multi-rep alignment and pipeline visibility.

Cons

• No built-in calling (voice/video) features.
• Message scheduling tools are limited.
• Can feel expensive for early-stage startups.

Free Trial Option

Yes, Cooby offers a free trial to test the platform.

Pricing

G2 Rating

4.5 / 5

13. Plivo

Plivo is a developer-first SendGrid alternative for businesses that need complete control over their WhatsApp messaging infrastructure. With scalable APIs and robust documentation, it’s built for engineering teams that want to design, automate, and optimize custom WhatsApp workflows for marketing, support, and operations.

Features

• Programmatically send and receive WhatsApp messages at scale.
• Automate transactional and marketing flows using chatbots.
• Seamlessly integrate with CRMs, helpdesks, and backend tools.
• Access delivery reports and real-time performance metrics via API.

Pros

• Developer-centric with strong customization flexibility.
• Reliable infrastructure built for enterprise-scale messaging.
• Ideal for teams building complex, high-volume communication flows.

Cons

• Requires in-house development expertise to get started.
• Not suitable for non-technical users or no-code workflows.
• Pay-as-you-go model may need close monitoring to avoid overages.

Free Trial Option

Yes, Plivo offers a free trial with limited usage credits.

Pricing

Pay-as-you-go model.

*Charges vary based on message volume and WhatsApp conversation usage.

*Meta’s WhatsApp fees are billed separately.

G2 Rating

4.5 / 5

14. Callbell

Callbell is a simple yet effective SendGrid alternative tailored for teams that prioritize real-time customer support and seamless collaboration. With its centralized inbox and multi-channel capabilities, it’s ideal for businesses that want to engage customers over WhatsApp, Instagram, Messenger, and Telegram—all from one place.

Features

• Unified inbox for WhatsApp, Messenger, Instagram, and Telegram.
• Launch bulk WhatsApp broadcasts to engage thousands at once.
• Monitor team efficiency with built-in real-time analytics.
• CRM integration with tools like HubSpot and Salesforce.
• Add WhatsApp chat widgets to your site for instant conversations.

Pros

• Easy-to-use interface, perfect for support and sales teams.
• Omnichannel messaging boosts customer reach.
• Quick onboarding and responsive customer support.

Cons

• Basic automation; lacks advanced chatbot functionality.
• Connectivity issues may occasionally interrupt performance.
• WhatsApp features are limited compared to specialized tools.

Free Trial Option

Yes, Callbell offers a 7-day free trial.

Pricing

Starts at €14/user/month

Custom pricing available based on team size and usage.

G2 Rating

4.7 / 5

15. Engati

Engati is a versatile no-code SendGrid alternative designed to help businesses automate conversations and engage customers on WhatsApp without relying on developers. With chatbot flows, bulk messaging, and multichannel support, it’s a solid pick for brands ready to scale communication without the complexity of email infrastructure.

Features

• Build WhatsApp chatbots with a no-code, drag-and-drop editor.
• Send bulk campaigns, alerts, and updates over WhatsApp.
• Manage chats across WhatsApp, Messenger, Telegram, and more.
• Sync data easily with CRM tools for smoother workflows.
• Track campaign and chatbot success with live analytics.

Pros

• Beginner-friendly with an intuitive dashboard.
• Works across multiple messaging channels, not just WhatsApp.
• Efficient automation that cuts down manual workload.
• Excellent support during onboarding.

Cons

• Pricing scales quickly with advanced usage.
• Chatbot logic could be deeper for complex workflows.
• Analytics dashboard may occasionally glitch.

Free Trial Option

Yes, Engati offers a free trial.

Pricing

*WhatsApp conversation charges apply separately.

G2 Rating

4.1 / 5

16. BotSpace

BotSpace is a modern no-code SendGrid alternative tailored for businesses looking to streamline WhatsApp marketing without technical overhead. From automated conversations to CRM integration and bulk campaigns, BotSpace helps teams move fast, scale faster, and stay connected with customers, all without touching a line of code.

Features

• Create WhatsApp chatbots using an intuitive, no-code builder.
• Send bulk WhatsApp campaigns to engage large customer lists.
• Track delivery rates and campaign performance in real time.
• Manage multi-agent chats via a shared team inbox.
• Integrates smoothly with Shopify, HubSpot, Zapier, and more.

Pros

• Ideal for startups and lean teams with no coding background.
• Strong app and CRM integration support.
• Flexible pricing options to support business growth.

Cons

• Can get pricey as messaging volume increases.
• Customer support may slow down during peak periods.

Free Trial Option

Yes, BotSpace offers a free trial with limited access.

Pricing

​*Additional WhatsApp conversation charges apply

​

G2 Rating

4.7 / 5

17. Rasayel

Rasayel is a team-friendly SendGrid alternative built for businesses that want to scale WhatsApp marketing and customer communication without technical complexity. With no-code chatbots, shared inboxes, and CRM integrations, Rasayel empowers sales, support, and marketing teams to collaborate efficiently and automate their outreach, all from one unified platform.

Features

• Send bulk WhatsApp campaigns, alerts, and customer updates.
• Use a no-code chatbot builder to automate replies and lead workflows.
• Manage chats across teams through a centralized shared inbox.
• Track campaign and agent performance with real-time analytics.
• Integrates with popular CRMs like HubSpot, Zoho, and Salesforce.

Pros

• Intuitive and easy to set up, even for non-tech teams.
• Built for collaboration, ideal for cross-functional teams.
• Smart automation improves speed and consistency of communication.

Cons

• Limited AI capabilities in chatbot builder.
• No transparent pricing, quotes available on request.
• Occasional delays in message delivery during peak loads.

Free Trial Option

Yes, Rasayel provides a free trial with limited messaging credits.

Pricing

​*WhatsApp conversation charges may apply separately.

​

G2 Rating

4.5 / 5

18. BiteSpeed

BiteSpeed is a conversion-focused SendGrid alternative built exclusively for D2C brands, especially those running on Shopify. From abandoned cart recovery to COD conversion and personalized WhatsApp journeys, BiteSpeed helps eCommerce brands drive sales, automate support, and boost engagement, all inside the chat window.

Features

• Send segmented WhatsApp broadcasts tailored to specific customer behaviors.
• Automate flows for cart recovery, review requests, and COD confirmation.
• Build upsell and cross-sell journeys directly on WhatsApp.
• Convert COD orders to prepaid with interactive messages.
• Manage conversations from WhatsApp and Facebook via a shared team inbox.

Pros

• Optimized for Shopify D2C brands looking to increase revenue.
• Strong automation for cart recovery, upselling, and follow-ups.
• Hyper-personalization through behavioral segmentation.

Cons

• Shopify-only, no support for WooCommerce or other platforms.
• Limited inbox features for high-volume customer support.

Free Trial Option

No free trial listed publicly, contact sales for more info.

Pricing

Custom pricing based on usage and business needs. Contact BiteSpeed for a quote.

G2 Rating

Not available at the time of writing.

19. Kommo

Kommo is a CRM-first SendGrid alternative that merges WhatsApp messaging, sales pipeline management, and customer automation into one intuitive platform. Designed for small to mid-sized businesses, it helps teams handle leads, close deals, and stay on top of conversations, without jumping between tools or needing coding skills.

Features

• Unified inbox for WhatsApp, Instagram, and other channels.
• Build no-code chatbots to automate responses and FAQs.
• Drag-and-drop sales pipeline to track and move leads visually.
• Shopify integration to manage customer and order data seamlessly.
• Real-time dashboards for sales and support performance monitoring.

Pros

• Combines WhatsApp and CRM in one easy-to-use platform.
• Built for sales teams who value visual workflows and fast follow-ups.
• Multichannel support right out of the box.
• Budget-friendly for startups and growing teams.

Cons

• Deeper automations may need guidance or onboarding.
• Premium plans can get pricey with added users/features.
• Reporting tools are basic compared to larger enterprise CRMs.

Free Trial

Yes, Kommo offers a free trial so you can explore its features.

Pricing

G2 Rating

3.7 out of 5

20. Verloop.io

Verloop.io is an AI-powered SendGrid alternative tailored for businesses that want to scale personalized customer engagement on WhatsApp and beyond. Whether you’re automating conversations or managing high chat volumes across platforms, Verloop.io simplifies it all, no developers required.

Features

• Build advanced AI-driven WhatsApp chatbots with a no-code builder.
• Centralized inbox for WhatsApp, website, Instagram, and Messenger chats.
• Seamless live agent handover for complex or high-priority queries.
• Real-time analytics to measure chatbot performance and customer interactions.
• Multilingual support with over 80 languages for global engagement.

Pros

• Intuitive platform while offering advanced AI capabilities.
• Omnichannel chat management in one unified interface.
• Smart workflows to personalize support and automate sales.
• Easy escalation from bot to human without losing context.

Cons

• Pricing is not listed publicly and requires direct inquiry.
• Some advanced configurations have a learning curve.

Free Trial

No publicly available free trial listed.

Pricing

Custom pricing based on messaging volume and business needs. Contact Verloop.io for a personalized quote.

G2 Rating

4.7 out of 5

21. Zoko

Zoko is a powerful SendGrid alternative built exclusively for eCommerce brands that want to turn WhatsApp into a full-scale engine for sales, marketing, and customer support. With native Shopify integration, automated cart recovery, and personalized broadcast flows, Zoko helps D2C brands drive conversions, no coding required.

Features

• Sync orders, customer data, and catalogs with Shopify in real time.
• Automate cart recovery, shipping updates, and transactional alerts via WhatsApp.
• Send promotional broadcasts to saved and unsaved numbers.
• Build no-code chatbots to handle FAQs and streamline support.
• Use a shared inbox to manage team conversations and improve responsiveness.
• Track campaign performance with real-time insights and analytics.

Pros

• Built specifically for eCommerce, especially Shopify-powered stores.
• Easy onboarding with ready-to-use automation flows.
• Helps increase revenue through repeat purchases and upsells.
• Fast, responsive customer support during business hours.

Cons

• No free trial, and some pricing elements may not be fully transparent.
• Not suited for businesses outside the eCommerce space.
• Advanced features require premium plans.
• Support team is primarily based in India.

Free Trial

Not available.

Pricing

*Additional WhatsApp conversation charges apply.

​

G2 Rating

4.5 out of 5

22. Chatarmin

Chatarmin is a conversion-focused SendGrid alternative for WhatsApp that’s built for businesses ready to scale lead nurturing, sales automation, and customer engagement, without the complexity. With drip campaigns, real-time analytics, and CRM integrations, Chatarmin helps eCommerce, SaaS, and B2C brands simplify their workflows and boost conversions through WhatsApp.

Features

• Launch high-volume WhatsApp broadcast campaigns with ease.
• Track message delivery, open rates, and engagement in real time.
• Automate follow-ups, onboarding, and upselling with no-code drip flows.
• Integrate smoothly with Shopify, Salesforce, HubSpot, and more.
• Leverage the team inbox feature to collaborate within teams.

Pros

• Simple setup with a clean, user-friendly interface.
• Great for automating repetitive tasks and boosting response rates.
• High message deliverability via official WhatsApp API.
• Scales well for teams of all sizes.

Cons

• Lacks advanced AI or NLP-powered chatbots.
• Some delivery lags may occur during peak hours.

Free Trial

No free trial listed publicly.

Pricing

Custom pricing based on team size, usage volume, and integrations.

*WhatsApp conversation charges billed separately per Meta’s pricing.

G2 Rating

4.9 out of 5

23. Sinch

Sinch is a high-performance SendGrid alternative for enterprises that need to scale customer communication across WhatsApp, SMS, email, voice, and RCS. With powerful APIs, AI automation, and carrier-grade infrastructure, Sinch helps brands run global messaging campaigns, streamline customer journeys, and ensure delivery at scale, all with enterprise-level reliability.

Features

• Run omnichannel messaging across WhatsApp, SMS, email, voice, and more.
• Automate customer interactions using AI chatbots to drive FAQs, updates, and capture leads.
• Send large-scale WhatsApp campaigns with in-depth performance analytics.
• Personalize customer journeys with automated workflows and segmentation.
• Access direct WhatsApp API with zero added markup.
• Seamless CRM and eCommerce integrations with platforms like Salesforce, HubSpot, and more.

Pros

• Ideal for enterprise-grade communication and high-volume messaging.
• Omnichannel support with strong compliance and data security.
• Scalable chatbot automation that reduces manual effort.
• Reliable global message delivery with top-tier carrier infrastructure.

Cons

• Not beginner-friendly, setup requires technical resources.
• No transparent pricing, must request a custom quote.
• Smaller businesses may experience slower support response.

Free Trial

Yes, Sinch offers a free trial to test its capabilities.

Pricing

Custom pricing based on usage, integrations, and business needs.

*WhatsApp conversation charges billed separately under Meta’s policy.

G2 Rating

3.8 out of 5

24. Trengo

Trengo is a versatile SendGrid alternative that unifies all your customer communication, WhatsApp, email, Instagram, Messenger, and live chat, into a single, collaborative inbox. Designed for sales, support, and marketing teams, Trengo streamlines engagement, automates workflows, and helps you scale customer conversations across channels, no developers required.

Features

• Centralized inbox for managing WhatsApp, email, social DMs, and live chat.
• Send bulk WhatsApp messages to both saved and unsaved contacts.
• Automate support with a drag-and-drop visual chatbot builder.
• Real-time analytics to track message volume, agent productivity, and campaign success.
• Collaborate efficiently with smart tagging, internal notes, and assignments.
• Automate message routing, replies, and escalation workflows.

Pros

• Intuitive platform with minimal learning curve.
• Great for team collaboration and omnichannel visibility.
• Ideal for scaling businesses looking for a multi-channel solution.

Cons

• Costs rise as more users are added.
• Chatbot features are limited compared to advanced platforms.
• Some users report occasional lags in analytics reporting.

Free Trial

Yes, Trengo offers a 14-day free trial.

Pricing

*Additional WhatsApp conversation charges apply.

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G2 Rating

4.3 out of 5

25. Kaleyra

Kaleyra is a reliable SendGrid alternative for businesses looking to automate messaging, streamline customer conversations, and scale communication without technical bottlenecks. From bulk WhatsApp campaigns to chatbot automation and CRM integration, Kaleyra simplifies your outreach so your team can focus on what matters, customer engagement and growth.

Features

• Send high-volume WhatsApp broadcasts with ease.
• Real-time analytics to track campaign success and engagement.
• Deploy no-code chatbots for support, lead capture, and FAQs.
• Manage multi-agent conversations with a unified team inbox.
• Integrate seamlessly with CRMs, eCommerce platforms, and business tools.

Pros

• User-friendly setup ideal for non-tech teams.
• High message deliverability and stable performance.
• Strong customer support and onboarding experience.

Cons

• Higher pricing compared to lightweight alternatives.
• Limited advanced chatbot customization for complex workflows.
• Analytics may lack depth for large-scale operations.

Free Trial

Yes, Kaleyra offers a free trial for new users.

Pricing

Custom pricing based on business requirements.

*Messaging markup charges apply.

G2 Rating

4.4 out of 5

Note: Pricing and G2 ratings of these WhatsApp API providers may change over time. For the most accurate and up-to-date information, please visit their official websites.

Now that we’ve explored the features and limitations of these tools, it’s time to ask the real question: Which is a better alternative? Let’s break it down.

Which is a Better Alternative – SendGrid or YCloud?

If email was the king of communication, WhatsApp is the new emperor. While SendGrid powers inboxes, YCloud powers real-time conversations, right where your customers already are.

Here’s how they stack up:

If you’re still relying solely on email, you’re leaving serious engagement (and revenue) on the table.

YCloud is the better alternative if your business wants to automate, engage, and convert at scale, on WhatsApp, where your audience is active 24/7.

Wrapping Up

And that’s a wrap! 🎯

If you’ve made it this far, one thing’s clear, you’re ready to leave outdated inboxes behind and meet your customers where they actually are: on WhatsApp.

While SendGrid served its time in the email era, today’s buyers expect instant, personalized, two-way conversations. That’s exactly what tools like YCloud and other WhatsApp-first platforms deliver.

So don’t just “blast” emails. Start real conversations. Automate smartly. Engage faster. Convert better.

And hey, most of these tools offer a free trial, so go ahead and test-drive a few.

The inbox era is over. The WhatsApp era is here. 🚀

Ready to switch? Start with YCloud. 👇

👉 Get Started for Free with YCloud

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Suggested Read:

​YCloud's Ultimate Guide to WhatsApp CRM​

​50 Best WhatsApp Marketing Tools to Automate, Engage & Sell More​

Case Studies:

​How AdaKami Achieved a 30% Cost Reduction and 15% Faster Debt Recollection with WhatsApp​

​How Urbanic and Savana Collected 58K+ Reviews with YCloud’s WhatsApp Automation​

How CHAGEE Achieved a 20% Sales Boost and 30% Faster Order Pickup with YCloud