Top 35 WhatsApp Tools That Do More Than Just Messaging

Tired of juggling endless solutions just to find the right WhatsApp tools for your business?

Not sure which one helps with bulk messaging, which one automates support, and which one... just looks pretty?

You're not alone!

With so many tools claiming to “revolutionize” your WhatsApp strategy, it’s easy to waste hours — or worse, money — on the wrong solution.

So... in this guide, we’re cutting through the noise. Whether you want to run campaigns, send bulk broadcasts, scale support, or just reply to leads faster, we’ll walk you through the top 35 WhatsApp tools that actually get the job done, without the fluff.

So, without further ado, let's find what really works for your business!

But before we dive right into the list, let’s first quickly get clear on what WhatsApp tools actually are and why they matter.

What are WhatsApp Tools?

WhatsApp tools are software solutions that help businesses do more with WhatsApp than just chatting.

They are comprehensive WhatsApp CRM solutions built to automate conversations, run bulk campaigns, manage leads, and offer real-time support, all within WhatsApp.

From no-code chatbot builders and bulk messaging platforms to shared team inboxes and CRM integrations, these tools turn WhatsApp into a full-fledged business channel.

Benefits of WhatsApp tools

Let’s face it! Manually managing hundreds (or thousands) of WhatsApp chats is not just exhausting… It’s bad for business.

That’s where WhatsApp tools come in... giving you the speed, structure, and automation you need to actually scale conversations without burning out your team or dropping the ball on customer engagement.

Here’s what the right WhatsApp tool can unlock for your business:

Hyper-personalized customer experiences

Greet customers by name, send product recommendations based on past orders, and automate check-ins that feel human, all without lifting a finger.

Real-time, always-on support

WhatsApp chatbots and shared inboxes make sure every message gets a reply, instantly! No more “Sorry for the delay” moments.

Smarter, streamlined marketing

Launch personalized campaigns, automate follow-ups, and measure what’s converting, all from one dashboard.

Simplified order and lead management

From abandoned cart nudges to payment reminders, WhatsApp tools can automate the entire sales funnel. Less chasing, more closing.

Actionable analytics

Track open rates, click-throughs, response time, and agent performance, so you know what’s working (and what needs fixing).

Plug-and-play integrations

Sync WhatsApp with your CRM, eComm platform, helpdesk, and more, making data accessible across your entire team.

Better engagement, less effort

With most customers on mobile and WhatsApp notifications getting seen faster than emails, your messages are more likely to be read, and replied to.

In short: WhatsApp tools don’t just improve messaging, they improve outcomes. Whether you're in sales, support, or marketing, they help you move faster, talk smarter, and convert better.

Up next let's explore the list of top 35 WhatsApp Tools with their key features, pros and cons, free trial options, pricing plans and G2 ratings.

​Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.

1. YCloud

YCloud is an official WhatsApp Business Solution Provider (BSP) and one of the best WhatsApp Tools. With YCloud's WhatsApp CRM, you can market, sell, support, and scale your business by 10X, all on WhatsApp!

The platform is packed with premium WhatsApp API features such as shared team inbox, bulk broadcast, AI-powered no-code WhatsApp chatbot and template generator, unlimited contacts storage, growth tools, and much more.

An AI-focused WhatsApp API platform, YCloud has everything that you've been looking for in a WhatsApp marketing software and automation tool.

Trusted by 200,000+ leading brands like MINISO, Tuya, Urbanic, HAGO, and more, YCloud is redefining WhatsApp-driven business growth.

Features

• The foremost thing is it's super duper intuitive and easy to use.
• Official Meta BSP with enterprise-grade WhatsApp API access.
• Seamlessly manage and view multiple Facebook Business Manager (FBM) and Multiple WhatsApp API under one account.
• Cloud-based shared team inbox with role-based access.
• Built-in language translation in the chat inbox allows agents to communicate seamlessly with customers in different languages across geographies.
• Send broadcast messages to unlimited saved and unsaved contacts.
• Leverage the AI template generator to automatically create marketing content templates in any language.
• Template performance reports to fine-tune and optimise your message templates.
• Automate your WhatsApp marketing by scheduling broadcast messages for maximum engagement at the perfect time.
• Advanced audience segmentation to personalize WhatsApp campaigns.
• Measure your WhatsApp marketing campaign success and optimize performance with real-time campaign analytics and reporting.
• WhatsApp message distribution report that provides clear insights into message performance, including the number of messages sent, received, delivered, and bounced. It also tracks which messages were sent to whom and identifies failures with detailed error reasons.
• Automate agent workflows by intelligently assigning chats based on availability.
• Smart collision detection feature that prevents duplicate responses and enhances team coordination by indicating when a chat is already being handled by a teammate.
• Monitor team chat performance through a comprehensive analytics dashboard.
• Set up WhatsApp automation with GenAI-powered chatbots to handle FAQs, qualify leads, send reminders, alerts, and more.
• Build seamless WhatsApp customer journeys with the Journey Builder.
• Directly integrate with Shopify and Zapier in just a few clicks.
• Easily embed YCloud's chat widget on your website with just a few clicks.
• API access for seamless integration with existing CRMs and eCommerce platforms.
• Export WhatsApp-engaged contacts to create Custom Audiences in Meta Ads Manager.
• Utilize first-party data to enhance Meta Ad performance and retargeting efforts.
• Number masking to safeguard customer data and prevent unauthorized access.
• Omnichannel marketing automation, including SMS and email campaigns.
• Fully compliant with Meta’s policies, featuring end-to-end encryption, ISO certification, and GDPR compliance.
• Dedicated customer support via WhatsApp, email, and phone, backed by 99.9% uptime with enterprise-grade infrastructure.
• Localized support for businesses operating across multiple regions.

Pros

• YCloud's basic plan is free forever.
• Zero Mark-up Charges on WhatsApp Conversations.
• Effortlessly manage multiple FBMs and WABAs under one account login.
• Granular access control to assign grassroots-level permissions to each account.
• Upload and store unlimited contacts, even with the free plan.
• Enjoy a free lifetime experience of YCloud, including unlimited messaging API access, even in the Free plan.
• Self-serve NLP bot builder for effortless chatbot automation.
• Even in the free plan, you can build unlimited chatbot flows.
• Built-in language translation in the shared inbox, enabling agents to chat with customers in any language.
• Agent-wise performance insights with CSAT ratings for improved customer support.
• Advanced analytics for Click-to-WhatsApp (CTWA) Ads via a dedicated analytics dashboard.
• CTWA Ads integrated with Conversions API for precise tracking and optimization.
• Growth tools to easily create coupons, QR codes, and website chat widgets.
• Seamless Shopify integration with pre-built use cases, including new customer interactions, order updates, and abandoned cart recovery.
• Orders tab to manage and track all Shopify orders placed via WhatsApp, including revenue tracking.
• WhatsApp Pay integration for Indian customers, enabling smooth transactions.

Cons

No WhatsApp catalog support, because our focus is on developing an in-app WhatsApp browser to deliver a seamless and robust shopping experience within the app itself.

Currently, in development, we aim to be among the first to offer this innovative feature to our users.

Free Trial Option

Yes, a free trial is available.

Free lifetime experience of YCloud with unlimited messaging API.

Pricing

*Zero Mark-up Charges on WhatsApp Conversations

​

G2 Rating

4.9 Out of 5

2. Wati

One of the best WhatsApp tools, Wati is a no-code WhatsApp Business API platform built for businesses that want to simplify sales, support, and marketing, without involving a developer. From bulk broadcasts to automation and chatbot setup, Wati helps you run your WhatsApp operations with ease.

Features

• Launch bulk WhatsApp campaigns in just a few clicks.
• Build and deploy chatbots easily, no coding required.
• Shared team inbox to manage conversations across agents.
• Seamless integrations with Shopify, HubSpot, Zapier & more.
• Real-time analytics to track delivery, engagement, and performance.

Pros

• Super easy to set up and use, ideal for non-tech teams.
• Great for team collaboration with role-based access.
• Reliable onboarding and setup support.

Cons

• Limited to WhatsApp, no multichannel support.
• Advanced chatbot features come at an extra cost.
• Can get expensive as message volume and users scale.
• Some users reported delays in customer support.

Free Trial Option

Yes, Wati offers a free trial.

Pricing

*Additional charges apply based on message volumes and number of users.

​

G2 Rating

4.6 out of 5

3. AiSensy

If you're looking for one of the no-code WhatsApp Tools the AiSensy is built for you. One of the best no-code WhatsApp Business API solution providers in India, AiSensy is built for businesses that want to automate engagement, run bulk broadcasts, deploy chatbots, and track performance, all in one single platform without any tech hassle. It’s a solid pick for SMBs looking for affordability and ease of use.

Features

• Send WhatsApp broadcasts to lakhs of contacts in just one click.
• Build chatbots easily with a drag-and-drop, no-code interface.
• Shared team inbox to manage chats from one unified dashboard.
• Integrates with Google Sheets, HubSpot, Zoho, Salesforce & more.
• Real-time dashboards to track campaign and agent performance.

Pros

• Super beginner-friendly and quick to set up.
• Affordable plans, perfect for startups and growing teams.
• Poor customer support.

Cons

• Chatbot features are basic vs. more advanced tools.
• No native eCommerce integrations like Shopify.
• Some users flagged surprise charges after sign-up.
• Not the best fit for D2C brands with complex funnels.

Free Trial Option

Yes, AiSensy offers a free trial.

Pricing

G2 Rating

4.4 out of 5

4. Gupshup

Gupshup is one of the most established WhatsApp Business API providers, built for businesses that need scale, automation, and reliability. From sending rich media broadcasts to deploying AI chatbots and managing omnichannel engagement, Gupshup offers an enterprise-grade messaging solution that delivers.

Features

• AI-powered chatbots that can handle up to 80% of customer queries.
• Omnichannel messaging across WhatsApp, SMS, voice, and RCS.
• Send bulk WhatsApp campaigns with analytics to monitor performance.
• Share interactive media: images, videos, documents, catalogs.
• Plug-and-play integrations with CRMs and other business tools.
• Global language support for multilingual engagement.

Pros

• Deep CRM and tool integrations for seamless workflows.
• Strong automation with AI chatbots to reduce manual workload.
• Rich media messaging boosts engagement.
• Ideal for large-scale campaigns and enterprises.

Cons

• No upfront pricing, custom quotes only.
• Setup can be tricky for non-tech teams.
• Limited in-depth analytics compared to modern dashboards.
• Slow customer support at times.

Free Trial Option

No, Gupshup does not list any free trial on its website.

Pricing

Custom pricing, you’ll need to request a quote from their team.

G2 Rating

4.4 out of 5

5. Gallabox

One of the best WhatsApp Tools, Gallabox is a no-code WhatsApp Business API platform built for small and mid-sized teams that want to automate customer conversations and run WhatsApp campaigns, without any tech hassle. From chatbots to broadcasts to CRM integrations, it’s a plug-and-play solution that simplifies WhatsApp engagement for growing businesses.

Features

• Send targeted bulk WhatsApp broadcasts in a few clicks.
• Get real-time analytics and team performance reports.
• Build chatbots without writing a single line of code.
• Manage conversations through a shared team inbox.
• Integrate easily with Shopify, HubSpot, Google Sheets, Razorpay, and more.

Pros

• Designed for SMBs with an intuitive and fast setup.
• Responsive support team, especially during onboarding.
• Clean UI that supports rich media content.

Cons

• Limited advanced analytics for deep performance tracking.
• Some chatbot customizations require a bit of learning.

Free Trial Option

Yes, Gallabox offers a free trial to get you started.

Pricing

​*Additional WhatsApp conversation charges apply.

​

G2 Rating

4.6 out of 5

6. Twilio

Twilio is a developer-first WhatsApp Business API platform built for businesses that want complete control over their product and customer communication. If you have an in-house tech team and need to build scalable, custom WhatsApp workflows, Twilio gives you the raw tools to do it all, from scratch.

Features

• Programmatically send and receive WhatsApp messages at scale.
• Build fully customized chatbots and WhatsApp flows via API.
• Send rich media content, images, videos, files, and audio.
• Unified API for WhatsApp, SMS, voice, and email.
• Access real-time analytics and message delivery reports.
• Seamless CRM integrations with Salesforce, HubSpot, Zendesk, and more.

Pros

• Developer-friendly with powerful API documentation.
• Ideal for large-scale, high-volume WhatsApp messaging.
• Flexible customizations for complex business use cases.
• Secure, reliable global infrastructure with strong uptime.

Cons

• Not beginner-friendly, requires technical expertise.
• No visual interface for non-tech teams.
• Usage-based pricing can get confusing or unpredictable.

Free Trial Option

Yes, Twilio offers a free trial with limited credits to explore the platform.

Pricing

Pay-as-you-go pricing model

*WhatsApp message costs vary by region and volume

*Meta’s conversation charges apply separately

G2 Rating

4.2 out of 5

7. 360dialog

360dialog is a no-fuss WhatsApp Business API provider built for speed, scale, and easy integration. Whether you're launching bulk campaigns, syncing with your CRM, or setting up chatbots, 360dialog helps you get up and running on WhatsApp, fast.

Features

• Send bulk WhatsApp broadcasts to both saved and unsaved numbers.
• Track message delivery and campaign performance in real time with built-in analytics.
• Manage conversations with a shared team inbox.
• Integrate easily with your CRM, chatbot, and help desk tools using open APIs.
• Set up no-code chatbots to automate customer interactions.

Pros

• One of the fastest API onboarding processes.
• Open API makes it easy to plug into your existing stack.
• Full-funnel tracking and WhatsApp retargeting support.
• Clean, user-friendly interface with smooth setup.
• Scalable for growing teams and message volumes.

Cons

• Pricing is on the higher side compared to others.
• Analytics and reporting features are somewhat limited.
• Slow customer support during busy times.

Free Trial Option

Yes, 360dialog offers a free trial so you can test the platform before committing.

Pricing

Custom pricing based on usage and business size, contact the team for a quote.

G2 Rating

3.8 out of 5

8. Interakt

Interakt is a WhatsApp Business API platform built for small and mid-sized businesses that want to simplify sales, marketing, and support, without needing a developer. From bulk messaging and chat automation to CRM integrations and catalog management, Interakt turns WhatsApp into a full-scale business tool.

Features

• Send bulk WhatsApp broadcasts to both saved and unsaved numbers.
• Build no-code chatbots to automate support and follow-ups.
• Track campaign performance and customer engagement with real-time analytics.
• Use a shared team inbox to manage customer conversations collaboratively.
• Display product catalogs and collect payments, all within WhatsApp.
• Integrate seamlessly with Shopify, Zoho, HubSpot, and more.

Pros

• Easy to set up and perfect for non-tech teams.
• Clean, intuitive UI makes customer management effortless.
• Solid integrations with leading CRMs and eCommerce platforms.
• Helps reduce manual work with smart automation features.

Cons

• Customer support experience can be inconsistent.
• Some advanced features may take time to master.

Free Trial Option

Yes, Interakt offers a free trial so you can explore the platform.

Pricing

*Additional conversation charges by WhatsApp apply.

​

G2 Rating

4.5 out of 5

9. BotSpace

One of the best WhatsApp tools, BotSpace is a no-code WhatsApp Business API platform built for businesses that want to automate conversations, send broadcasts, and manage customer interactions, all without writing a single line of code. Whether you're scaling support or running marketing campaigns, BotSpace simplifies it with plug-and-play functionality.

Features

• Build no-code WhatsApp chatbots to automate customer queries and workflows.
• Effortlessly send bulk WhatsApp broadcasts to lakhs of contacts in a go.
• Access real-time analytics to monitor customer engagement and broadcast campaign success.
• Use a shared inbox to handle multi-agent conversations in one place.
• Integrates with tools like Shopify, HubSpot, Zapier, and more.

Pros

• Clean, easy-to-use interface, no tech skills required.
• Strong integrations with popular business platforms.
• Scales easily with flexible pricing for growing teams.

Cons

• Pricing increases with usage and higher message volumes.
• Customer support can be slow at times.

Free Trial Option

Yes, BotSpace offers a free trial to test the platform before committing.

Pricing

*Additional WhatsApp conversation charges apply

G2 Rating

4.7 out of 5

10. Respond.io

Respond.io is one of the most powerful WhatsApp tools built for both SMBs and fast-growing enterprises. From sales and marketing to support, it helps teams manage everything in one place. With bulk messaging, chatbot automation, and seamless CRM integrations, it’s a great pick for businesses ready to scale WhatsApp engagement smoothly.

Features

• Send bulk WhatsApp messages to both saved and unsaved contacts.
• Set up no-code chatbots to automate responses and handle FAQs.
• Centralized team inbox to manage multi-agent conversations.
• Advanced analytics to track campaign results and team performance.
• Integrates with HubSpot, Salesforce, Zoho, and other top CRMs.

Pros

• Super clean and intuitive interface, ideal for non-tech teams.
• Fast and easy CRM and tool integrations.
• Responsive and helpful customer support.

Cons

• Slight learning curve for advanced automation workflows.
• WhatsApp message fees are billed separately.
• Initial setup may feel complex to some users.

Free Trial Option

Yes, Respond.io offers a 7-day free trial.

Pricing

*WhatsApp conversation fees are billed separately.

​

G2 Rating

4.8 out of 5

11. Yellow.ai

Yellow.ai is one of the best AI-driven WhatsApp tools built to simplify and automate customer engagement for businesses of all scales. Whether you’re aiming to set up smart chatbots, broadcast targeted WhatsApp campaigns, or gain deep customer or team performance insights, Yellow.ai has you covered, all without needing extensive tech skills.

Features

• Easily build advanced WhatsApp chatbots using a simple no-code platform.
• Unified team inbox for managing conversations across WhatsApp and other channels seamlessly.
• Omnichannel support, including WhatsApp, SMS, and email, to connect customers on their preferred platforms.
• Smart integrations with popular business tools like Salesforce, HubSpot, and Shopify.
• Powerful analytics to measure chatbot performance, customer interactions, and campaign effectiveness in real time.

Pros

• Intuitive platform, ideal for non-technical users.
• Rich set of integrations with major CRM systems and third-party apps.
• Strong AI capabilities for highly personalized customer interactions.
• Multilingual support to seamlessly serve global customers.

Cons

• Pricing can be relatively higher, making it less suitable for smaller businesses.
• Requires ongoing chatbot optimization, potentially demanding extra effort.
• Advanced analytics features available mostly on premium plans.

Free Trial Option

Yes, Yellow.ai provides a free trial to explore its features.

Pricing

Pricing available on request, varies by usage and business needs.

G2 Rating

4.4 out of 5

12. Verloop.io

Verloop.io is an AI-powered WhatsApp tool built for businesses that want to automate customer support, streamline sales conversations, and manage high-volume chats without coding. It’s a top-tier choice among WhatsApp tools for brands that prioritize exceptional customer experience and want to scale effortlessly across channels.

Features

• Set up AI-powered WhatsApp chatbots with zero coding required.
• Manage chats across WhatsApp, website, Messenger, and Instagram from one dashboard.
• Enable seamless live agent handover for complex customer issues.
• Monitor chatbot performance with an advanced analytics dashboard.
• Multilingual support for 80+ languages to engage global audiences.

Pros

• No-code chatbot builder that’s easy to use.
• Omnichannel messaging support for smoother operations.
• Highly customizable workflows to match business needs.
• Smooth transition from bot to human support.

Cons

• Pricing isn’t publicly listed, you’ll need to contact the sales team.
• Advanced configurations might need a bit of a learning curve.

Free Trial Option

Free trial details are not mentioned on the website.

Pricing

Custom pricing available upon request.

G2 Rating

4.7 out of 5

13. DelightChat

DelightChat is one of the best and most user-friendly WhatsApp tools built for small to mid-sized eCommerce brands that want to simplify support and marketing, without needing tech skills. As an omnichannel WhatsApp tool, it helps teams manage conversations, send broadcasts, and automate replies, all from one intuitive dashboard.

Features

• Manage WhatsApp, Instagram, Messenger, and more from a single shared inbox.
• Send bulk promotional broadcasts to large customer lists.
• Automate common queries using simple chatbot flows.
• Shopify integration to manage orders and customer info with ease.
• Real-time analytics to track campaign and team performance.

Pros

• Easy setup, ideal for non-technical teams.
• Great omnichannel inbox for streamlined customer support.
• Shopify-friendly, perfect for D2C eCommerce brands.

Cons

• Focuses more on support than advanced marketing automation.
• Basic chatbot functionality.
• WhatsApp Green Tick comes only with higher-tier plans.

Free Trial Option

Yes, DelightChat offers a free trial.

Pricing

*Additional WhatsApp conversation charges apply

​

G2 Rating

4.5 out of 5

14. Zoko

Zoko is one of the most powerful WhatsApp tools built especially for eCommerce brands that want to turn chats into checkouts. From recovering abandoned carts and managing orders to sending bulk broadcasts, Zoko gives online stores everything they need to grow on WhatsApp, without any tech complexity.

Features

• Plug-and-play integration with Shopify for smooth order and catalog management.
• Automate messages like abandoned cart reminders, order updates, and confirmations.
• Send bulk WhatsApp broadcasts to saved and unsaved contacts.
• No-code chatbot builder to handle FAQs and customer flows.
• Shared inbox for seamless multi-agent collaboration.
• Track detailed campaign performance with built-in analytics.

Pros

• Designed for eCommerce brands with strong Shopify compatibility.
• Great UI for non-tech teams.
• High-performing cart recovery flows to increase sales.
• Fast, helpful customer support.

Cons

• Pricing can be confusing with hidden charges.
• Less suitable for non-eCommerce businesses.
• Premium features come at an additional cost.

Free Trial Option

No, Zoko does not offer a free trial.

Pricing

*Additional conversation charges apply

​

G2 Rating

4.5 out of 5

15. Kommo

Kommo is an AI-powered WhatsApp tool built for businesses that want to streamline sales, customer conversations, and follow-ups, all in one place. Whether you're managing leads, tracking deals, or automating replies, Kommo turns WhatsApp into a complete CRM powerhouse without the tech complexities.

Features

• Unified inbox to manage WhatsApp, Instagram, and other channels in one view.
• No-code chatbot builder to automate FAQs and sales queries.
• Visual sales pipeline to track leads, deals, and conversations.
• Shopify integration for seamless order and product management.
• Real-time dashboard to monitor engagement and team performance.

Pros

• Super intuitive interface, even for non-tech teams.
• Built-in CRM helps centralize and organize lead tracking.
• Affordable pricing plans for small and growing teams.

Cons

• Learning curve needed for using advanced features.
• Add-ons can increase the overall cost.
• Analytics not as deep as enterprise-grade platforms.

Free Trial Option

Yes, Kommo offers a free trial.

Pricing

G2 Rating

3.7 out of 5

16. Brevo

Brevo (formerly Sendinblue) is a multi-channel platform that doubles as one of the most user-friendly WhatsApp tools out there. Built for businesses that want to manage WhatsApp, email, and SMS campaigns from one place, Brevo makes it easy to engage customers, automate workflows, and keep everything organized, no coding needed.

Features

• Run personalized bulk WhatsApp campaigns with ease.
• Track team and campaign performance in real time through detailed analytics.
• Manage WhatsApp, email, and SMS campaigns from one unified dashboard.
• Use drag-and-drop automation workflows for targeting and nurturing leads.
• Built-in CRM to segment contacts and streamline communication.

Pros

• Beginner-friendly with minimal setup required.
• Robust automation across channels, including WhatsApp.
• CRM features make contact management a breeze.
• Flexible pricing that grows with your business.

Cons

• Free plan has daily message/email limits.
• Support may lag during peak times.
• Some key features are locked behind premium plans.

Free Trial Option

Yes, Brevo offers a free plan to help you test the waters.

Pricing

G2 Rating

4.5 out of 5

17. Bird

Bird (formerly MessageBird) is a powerful multichannel communication platform and one of the most flexible WhatsApp tools for businesses that want to do more than just chat. Whether you're running marketing campaigns, automating support, or managing conversations across WhatsApp and other channels, Bird brings it all under one roof, no code required.

Features

• Send bulk WhatsApp broadcasts using an intuitive campaign builder.
• Build automated messaging flows with a visual, no-code workflow designer.
• Collaborate with your team in a unified inbox for WhatsApp and other channels.
• Track performance with real-time analytics and customer interaction insights.
• Integrate seamlessly with CRMs like Salesforce, HubSpot, and more.

Pros

• Easy to use, even for non-technical teams.
• Fast, reliable WhatsApp message delivery.
• Strong multi-channel communication support.
• Actionable analytics to fine-tune messaging strategies.

Cons

• Pricing climbs quickly with message volume.
• Customization options may feel limited for advanced users.
• Not focused solely on WhatsApp, which may be too broad for some.

Free Trial Option

Free trial not listed publicly on the website.

Pricing

• Starts at $45/month (up to 3,000 monthly contacts).
• Custom pricing available based on message volume and advanced features.

G2 Rating

3.9 out of 5

18. Plivo

Plivo is a developer-first WhatsApp tool designed for businesses that want full control over their messaging workflows. If your team prefers building custom WhatsApp automation from scratch using powerful APIs, Plivo delivers the flexibility and performance you need, without the fluff.

Features

• Send and receive WhatsApp messages at scale using programmable APIs.
• Automate marketing campaigns and transactional messages via chatbot flows.
• Integrate seamlessly with CRMs, helpdesks, and internal systems.
• Track delivery, engagement, and performance with real-time analytics and logs.

Pros

• Ideal for dev teams with strong API documentation and flexibility.
• High deliverability and reliable infrastructure.
• Great integration options with internal or third-party tools.

Cons

• Not beginner-friendly, requires technical skills to set up.
• Advanced automation may need extra development work.
• Usage-based pricing can get complex for non-technical teams.

Free Trial Option

Yes, Plivo provides a free trial with limited messaging credits.

Pricing

Pay-as-you-go pricing model (WhatsApp conversation charges as per usage).

G2 Rating

4.5 out of 5

19. Callbell

Callbell is one of the easiest WhatsApp tools out there for teams that want to centralize support and messaging, without diving into complex setups. Built with simplicity in mind, it helps you manage WhatsApp chats (and other channels too) from one shared inbox while keeping collaboration smooth and efficient.

Features

• Centralized inbox to handle WhatsApp, Messenger, Instagram, and Telegram chats.
• Send bulk WhatsApp broadcasts to thousands of contacts in one go.
• Real-time analytics to monitor campaign performance and agent productivity.
• Plug-and-play integrations with CRMs like HubSpot and Salesforce.
• Add WhatsApp chat widgets to your website for instant customer connection.

Pros

• Super easy to use, no tech skills needed.
• Multi-channel support beyond just WhatsApp.
• Great for support teams working across multiple chats.
• Fast onboarding with reliable customer assistance.

Cons

• Chatbot and automation capabilities are quite limited.
• Some users reported minor connectivity issues.
• Not as feature-rich for WhatsApp-specific workflows compared to dedicated tools.

Free Trial Option

Yes, Callbell offers a 7-day free trial.

Pricing

• Pricing starts at €14 per user/month.
• Custom plans available for larger businesses.

G2 Rating

4.7 out of 5

20. Zendesk

Zendesk isn’t just a helpdesk giant, it’s also one of the most powerful WhatsApp tools for customer support at scale. If your business already runs on Zendesk, this WhatsApp integration is a no-brainer. It centralizes chats across channels and helps your team deliver fast, personalized support without leaving the Zendesk ecosystem.

Features

• Manage WhatsApp and other channels through one shared team inbox.
• Automate common questions with no-code WhatsApp chatbots.
• Deep CRM integration for seamless customer data sync.
• Real-time analytics to monitor agent performance and customer engagement.
• Send proactive WhatsApp alerts, notifications, and updates effortlessly.

Pros

• Perfect fit for teams already using Zendesk products.
• No-code chatbot builder makes automation easy.
• Advanced reporting to fine-tune customer experiences.
• Enterprise-grade reliability and global support.

Cons

• Has a learning curve for Zendesk-first-timers.
• Pricing may be high for small teams.
• Some users faced complexity during initial WhatsApp API setup.

Free Trial Option

Yes, Zendesk offers a free trial.

Pricing

Custom pricing available upon request.

G2 Rating

4.3 out of 5

21. Engati

Engati is one of the most intuitive WhatsApp tools out there, built for businesses that want to automate conversations, launch WhatsApp campaigns, and handle customer support, without writing a single line of code. Whether you're a startup or an enterprise, Engati helps you engage smarter and scale faster.

Features

• Build no-code WhatsApp chatbots to automate customer queries.
• Send bulk WhatsApp broadcasts to reach customers instantly.
• Manage chats from WhatsApp, Messenger, Telegram, and more in one inbox.
• CRM integrations to centralize customer data and workflows.
• Real-time analytics to track chatbot and campaign performance.

Pros

• Easy-to-use interface, ideal for non-tech teams.
• Strong automation tools to cut down manual work.
• Supports multichannel messaging.
• Great onboarding and customer support.

Cons

• Pricing increases with usage and access to advanced features.
• Chatbot customization is limited compared to some alternatives.
• Some users report occasional glitches in analytics.

Free Trial Option

Yes, Engati offers a free trial.

Pricing

G2 Rating

4.1 out of 5

22. Trengo

Trengo is one of the most collaborative WhatsApp tools out there, built for teams that want to manage customer conversations across WhatsApp, email, Instagram, and more from a single, shared inbox. Whether you're scaling support or sending broadcasts, Trengo keeps it simple and efficient, no tech skills needed.

Features

• Shared inbox to manage WhatsApp, email, Messenger, Instagram, and live chat in one place.
• Send bulk WhatsApp campaigns to saved and unsaved contacts.
• Visual analytics dashboard to track team productivity and response times.
• No-code chatbot builder to automate support and FAQs.
• Assign, tag, and collaborate on chats with built-in team tools.
• Automate replies, message routing, and workflows for faster responses.

Pros

• Intuitive platform, perfect for non-technical users.
• Designed for seamless team collaboration.
• Supports multiple channels beyond just WhatsApp.

Cons

• Gets pricey as you scale up user count.
• Limited customization in chatbot flows.
• Minor issues reported with real-time analytics.

Free Trial Option

Yes, Trengo offers a 14-day free trial.

Pricing

G2 Rating

4.3 out of 5

23. ControlHippo

ControlHippo is one of the most intuitive WhatsApp tools designed for businesses that want to scale customer conversations without complicating workflows. From sending bulk messages to automating responses and tracking performance, ControlHippo makes WhatsApp engagement smooth and effective, especially for growing teams.

Features

• Send bulk WhatsApp broadcasts, promotional messages, alerts, and transactional messages.
• Automate customer replies with no-code chatbots.
• Real-time analytics to monitor campaign success and agent performance.
• Shared team inbox to manage multiple conversations seamlessly.
• Integrate easily with CRMs and third-party business tools.

Pros

• Clean, user-friendly dashboard with fast onboarding.
• Ideal for small and mid-sized businesses.
• Responsive support during initial setup.

Cons

• Chatbot functionality isn’t as advanced as AI-powered competitors.
• Pricing isn't publicly listed, requires inquiry.
• Slow customer support during high-demand times.

Free Trial Option

Yes, ControlHippo offers a free trial with limited messaging credits.

Pricing

Custom pricing based on message volume and usage.

*WhatsApp conversation charges apply as per Meta's pricing.

G2 Rating

4.7 out of 5

24. Rasayel

Rasayel is one of the top WhatsApp tools built for businesses that want to simplify communication, automate workflows, and collaborate better across teams. Whether you're scaling sales, support, or marketing on WhatsApp, Rasayel offers everything from shared inboxes to chatbot automation, all without the tech complexity.

Features

• Run bulk WhatsApp campaigns for marketing, support, and transactional messaging.
• Track campaign results and agent performance with real-time analytics.
• Build no-code chatbots to automate replies and customer workflows.
• Manage all customer chats from a shared team inbox.
• Integrate effortlessly with HubSpot, Salesforce, Zoho, and more.

Pros

• Super intuitive UI, perfect for fast setup and daily use.
• Automation tools help save time and reduce manual effort.
• Great for team collaboration with CRM and inbox integrations.

Cons

• Limited advanced chatbot features compared to AI-first platforms.
• No transparent pricing, quotes must be requested.
• Minor message delays may occur during high-traffic periods.

Free Trial Option

Yes, Rasayel offers a free trial with limited credits.

Pricing

​

G2 Rating

4.5 out of 5

25. LimeChat

LimeChat is one of the most efficient WhatsApp tools designed to help businesses of all sizes simplify customer communication and boost engagement. With a focus on automation and ease of use, LimeChat lets you run WhatsApp marketing campaigns, automate support with chatbots, and manage everything from one clean dashboard.

Features

• Send bulk WhatsApp broadcasts to large contact lists effortlessly.
• Track message delivery, open rates, and engagement via real-time analytics.
• Build no-code chatbots to handle FAQs and streamline support.
• Centralized inbox for managing customer conversations across teams.
• Seamless CRM and third-party integrations to unify your workflow.

Pros

• Clean, intuitive interface, great for teams of any size.
• Scales well from startups to large enterprises.
• Offers solid value with robust features at competitive pricing.

Cons

• Customization for complex workflows can be limited.
• Limited support during busy hours.

Free Trial Option

No free trial details are listed on the website.

Pricing

Custom pricing based on usage.

*WhatsApp conversation fees apply as per Meta’s standard pricing.

G2 Rating

4.6 out of 5

26. Cooby

Cooby isn’t your typical WhatsApp tool. It’s purpose-built for sales teams who are tired of toggling between WhatsApp and their CRM. With Cooby, you can manage leads, track conversations, and sync data, right inside WhatsApp.

It turns WhatsApp into a real sales productivity tool, letting your team stay organized, close deals faster, and never lose context again.

Features

• Send bulk WhatsApp messages to thousands of contacts instantly.
• Auto-sync WhatsApp chats with HubSpot, Salesforce, and other CRMs.
• View notes, past chats, and customer info inside WhatsApp.
• Monitor agent response time and track sales interactions effortlessly.
• Use message templates and quick replies to save time.
• Ensure compliance by logging all communications automatically.

Pros

• Automates WhatsApp-to-CRM updates and saves hours.
• Improves sales performance with tracking and visibility.
• Super simple interface with zero learning curve.
• Keeps teams aligned with shared chat history.

Cons

• Message scheduling is limited in low-connectivity environments.
• Might feel pricey for smaller teams.

Free Trial Option

Yes, Cooby offers a free trial so you can explore the features before committing.

Pricing

G2 Rating

4.5 out of 5

27. WA Web Plus

WA Web Plus is an intuitive WhatsApp tool built as a Chrome extension that supercharges your WhatsApp Web experience. Ideal for solo entrepreneurs and small businesses, it adds essential marketing and productivity features like bulk messaging, auto-replies, and contact management, right inside WhatsApp Web.

If you're looking to level up your WhatsApp for business without diving into complex setups, this tool gets the job done, fast.

Features

• Broadcast messages to multiple contacts with one click.
• Set auto-replies via smart chatbots for faster customer engagement.
• Export contacts and manage customer lists easily.
• Track message activity, campaign performance, and all other analytics in real-time.
• Customize your WhatsApp Web layout and enable dark mode.
• Schedule messages to be sent at your preferred time.

Pros

• Easy to install and use as a browser extension.
• Handy contact tracker and export options.
• Pre-built message templates for quick replies.
• Helps keep chats organized with archive/snooze features.

Cons

• No mobile app or full-scale dashboard.
• Bugs and glitches can affect performance.
• Lacks a free trial or freemium version.

Free Trial Option

No free trial is currently available.

Pricing

*Prices apply when billed annually

G2 Rating

Not available

28. WA Toolbox

WA Toolbox is one of the best browser-based WhatsApp tools built to enhance your WhatsApp Web experience with automation, workflow templates, and smarter messaging features. Whether you're sending canned responses or managing high-volume chats, it helps you communicate better and faster, right inside WhatsApp Web.

If you're looking to simplify customer engagement without switching tools, WA Toolbox is a smart pick.

Features

• Create and save custom WhatsApp message templates.
• Set up auto-replies to respond instantly to customers.
• Schedule messages to be delivered automatically.
• Use unlimited chat pinning to keep top conversations in view.
• Automate common workflows with easy-to-set triggers.
• View keyword insights and simple analytics.

Pros

• Straightforward interface, no learning curve.
• Supports automation like replies and scheduled messaging.
• Lets you pin unlimited chats for faster access.

Cons

• Limited integrations with third-party apps.
• Customization options are basic.
• Value for price may fall short for larger teams.

Free Trial Option

No free trial is currently listed.

Pricing

*All plans are billed annually

G2 Rating

Not available

29. WANotifier

WANotifier is a modern WhatsApp tool designed to help businesses run WhatsApp marketing campaigns at scale, without the hefty price tag. As an official Meta Tech Partner, it offers everything from automation to advanced analytics, all without charging any markup fees over WhatsApp's standard API costs.

Whether you’re a startup or an enterprise, WANotifier’s no-code platform, integrations, and free forever plan make it one of the most accessible WhatsApp tools out there.

Features

• Free forever plan with no hidden charges or usage limits.
• No-code chatbot builder and advanced marketing automation.
• Unified team inbox for collaboration (in paid plans).
• Detailed analytics to monitor campaign performance.
• 0% markup on conversation charges (unlike tools with up to 35% extra).
• Live chat support and mobile apps for iOS and Android.
• Native integrations with WooCommerce, WordPress, Zapier, Make, and more.

Pros

• Free forever plan available for all users.
• Zero markup fees, pay only what Meta charges.
• Clean and simple UI, easy to learn and use.
• Full suite of advanced WhatsApp marketing features.
• Fast support and mobile accessibility.

Cons

• Team inbox is only included in paid plans.
• Advanced tools are locked behind premium tiers.

Free Trial Option

Yes, includes a free forever plan.

Pricing

​

G2 Rating

Not available

30. Sinch

Sinch is one of the best WhatsApp tools built for enterprise-scale messaging. Known for its reliability and robust infrastructure, it offers direct WhatsApp Business API access with zero markup, ideal for businesses that send millions of messages and need omnichannel support.

From WhatsApp and SMS to email and voice, Sinch helps you centralize communication, automate customer workflows, and deliver consistent engagement across channels.

Features

• Communicate across WhatsApp, SMS, RCS, voice, and email via a single platform.
• Bulk broadcast promotional messages with real-time performance tracking.
• Automate customer interactions using AI-powered chatbots.
• Direct API access with no additional markup fees.
• Integrate with CRMs, eCommerce platforms, and internal tools.
• GDPR and ISO-certified for secure, compliant messaging.

Pros

• Enterprise-ready WhatsApp tool built for scale.
• Omnichannel messaging with global delivery reliability.
• Strong automation features and chatbot support.
• Direct Meta API access without hidden fees.
• Excellent for regulated industries needing high compliance.

Cons

• Requires technical expertise to implement.
• No public pricing, must request a quote.
• Support response time may lag for smaller accounts.

Free Trial Option

Yes, free trial available.

Pricing

Custom pricing based on usage, volume, and integration requirements. Contact Sinch for a quote.

G2 Rating

3.8 out of 5

31. Infobip

Infobip is one of the most trusted WhatsApp tools for businesses that need scale, automation, and reliable global delivery. Whether you're a growing startup or a global enterprise, Infobip helps you streamline support, marketing, and customer communication, all within WhatsApp.

Built for performance and flexibility, it’s a strong choice for brands that want to personalize experiences and automate messaging without worrying about infrastructure.

Features

• Run bulk WhatsApp broadcasts to reach large audiences quickly.
• Track campaign and agent performance with real-time analytics.
• No-code chatbot builder to automate conversations.
• Unified inbox to manage chats across multiple support agents.
• Integrates easily with CRMs like Salesforce, Zendesk, and HubSpot.

Pros

• Global infrastructure makes it ideal for international businesses.
• Excellent automation tools to reduce manual customer service tasks.
• Detailed analytics for campaign and agent tracking.

Cons

• Slightly higher pricing, especially for small businesses.
• Initial setup can be technical and may require onboarding support.

Free Trial Option

Yes, demo or free trial available on request.

Pricing

Custom pricing based on business size, message volume, and usage. Contact Infobip for details.

G2 Rating

4.3 out of 5

32. CM.Com

CM.com is one of the top-rated WhatsApp tools for businesses that want to scale customer conversations without the tech complexity. From automating support to sending targeted campaigns, CM.com gives you everything you need to manage WhatsApp like a pro, no coding required.

Whether you're nurturing leads or resolving queries, this tool is built for fast-growing teams that need reliability and flexibility.

Features

• Send personalized WhatsApp broadcasts at scale.
• Real-time analytics to monitor message delivery status, open rates, and customer engagement rate.
• Build no-code chatbots for sales, support, marketing, and automation.
• Shared team inbox for streamlined collaboration.
• Seamless integration with Salesforce, HubSpot, Shopify, and more.

Pros

• Simple UI, easy to get started even without tech know-how.
• Strong automation features for customer engagement.
• Works across WhatsApp, SMS, and voice, all in one platform.

Cons

• Pricing is slightly on the higher side for smaller teams.
• Custom workflows can feel limited without tech support.
• Customer support response can be slow at times.

Free Trial Option

Yes, CM.com offers a free trial for new users.

Pricing

Custom pricing available upon request; contact CM.com for a quote

G2 Rating

4.8 out of 5

33. Vonage

Vonage is one of the most developer-friendly WhatsApp tools built for businesses that want to unify messaging, voice, and video in one seamless experience. Ideal for tech-savvy teams, it offers a powerful API infrastructure to automate WhatsApp interactions, send bulk campaigns, and scale customer communication with ease.

If you're building a custom communication stack across channels, Vonage is worth a look.

Features

• Scalable WhatsApp API for sending messages, alerts, and notifications worldwide.
• AI-powered automation and chatbot integration.
• Omnichannel platform covering WhatsApp, SMS, voice, and video.
• Pre-approved message templates for marketing, support, and transactions.
• Advanced analytics to monitor delivery, engagement, and conversion.

Pros

• API-first platform built for developers.
• Global infrastructure ensures high deliverability and uptime.
• Supports full omnichannel engagement beyond WhatsApp.

Cons

• Not beginner-friendly; requires technical setup.
• Pricing can be higher for startups or smaller teams.
• Customer support can be slow at times.

Free Trial Option

Yes, Vonage offers a free trial with limited credits

Pricing

• Pay-as-you-go model; pricing varies by region, message type, and usage
• Premium features and support are billed separately

G2 Rating

4.3 out of 5

34. Ameyo

Ameyo is one of the best enterprise-grade WhatsApp tools built to automate customer engagement, streamline sales communication, and manage marketing workflows directly on WhatsApp. Packed with AI-driven chatbots, deep CRM integrations, and a shared team inbox, it’s perfect for businesses that want scale, control, and compliance in one robust platform.

Features

• Send bulk WhatsApp messages to both saved and unsaved contacts.
• Track campaign performance and customer engagement with real-time analytics.
• Deploy AI-powered chatbots to automate support and lead generation.
• Manage team conversations from a shared inbox with role-based access.
• Integrate seamlessly with CRMs like Salesforce, HubSpot, and Zoho.

Pros

• Built for enterprises with strong security and encryption standards.
• Powerful automation tools to reduce manual workload.
• Supports omnichannel messaging beyond WhatsApp.

Cons

• Requires technical know-how to set up and integrate the API.
• Pricing can be steep for small or mid-sized businesses.
• Users report slow response times from customer support.

Free Trial Option

Free trial not publicly listed on the website

Pricing

• Custom pricing based on usage, team size, and message volume.
• WhatsApp conversation fees apply as per Meta’s pricing rules.

G2 Rating

4.3 out of 5

35. Qiscus

Qiscus is one of the most versatile WhatsApp tools built for businesses that want to automate support, scale engagement, and manage customer conversations more effectively. With its no-code chatbot builder, multi-agent inbox, and omnichannel capabilities, Qiscus empowers teams to deliver faster, smarter, and more personalized customer service on WhatsApp and beyond.

Features

• No-code chatbot builder to automate customer queries and workflows.
• Shared multi-agent inbox for smooth team collaboration and query management.
• Send bulk WhatsApp broadcasts to both saved and unsaved contacts.
• Real-time analytics to track campaign and messaging performance.
• CRM integrations with tools like Salesforce and HubSpot.
• Omnichannel support for email, WhatsApp, and social media platforms.

Pros

• Clean, intuitive interface with minimal learning curve.
• Automates repetitive support tasks to save team bandwidth.
• Strong analytics to measure communication impact.
• Supports multi-channel engagement beyond WhatsApp.

Cons

• Limited transparency on advanced features and third-party app integration.
• Users have reported subpar customer support experiences.
• No upfront pricing, requires contacting sales for details.

Free Trial Option

Yes, Qiscus offers a free trial (specifics not publicly disclosed).

Pricing

Custom pricing model, contact Qiscus directly for a quote.

G2 Rating

4.3 out of 5

Note: Pricing and G2 ratings of these WhatsApp API providers may change over time. For the most accurate and up-to-date information, please visit their official websites.

How to Pick the Right WhatsApp Tools for Your Business

Choosing a WhatsApp tool isn’t just about ticking off features. It’s about finding the one that fits your goals, scales with your business, and doesn’t burn a hole in your budget. Here’s what to look for:

Start with your business goals

Are you automating customer support, sending broadcasts, or managing eCommerce conversations? Nail your use case first, everything else follows.

Check for must-have features

Look for key capabilities like bulk broadcast, chatbot builders, automation, campaign tracking, and a shared inbox. Bonus if it supports rich media, templates, and contact segmentation.

Make sure it integrates easily

Your WhatsApp tool should plug into your CRM, helpdesk, or eCommerce platform without extra dev work. Think Shopify, HubSpot, Zoho, etc.

Verify it’s Meta-approved

Stick to official WhatsApp Business API providers. Unauthorized tools might seem tempting but can get your number banned, don’t risk it.

Compare pricing transparently

Review pricing plans and check for hidden costs or markups. Go for tools that offer flexible plans and zero hidden charges, like YCloud.

Evaluate customer support

24/7 support, onboarding help, live chat, or ticket resolution, good support makes a big difference when things go wrong.

Test it before you commit

Free trials or demos are a must. Run real-world tests to see if the tool delivers what it promises.

Prioritize scalability

Pick WhatsApp tools that can grow with your team, handle more conversations, more users, and more use cases as your business expands.

Don’t ignore security & compliance

Ensure end-to-end encryption, GDPR/CCPA compliance, and secure data storage, especially if you're dealing with sensitive customer info.

Read user reviews

G2, Capterra, and Trustpilot, they’ll give you an honest take on what works (and what doesn't). Pay attention to feedback on UI, uptime, and reliability.

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