50 Best WhatsApp Automation Tools to Boost Sales, Support & Marketing

Best WhatsApp Automation Tools

If your team is still replying to WhatsApp messages manually, you’re already paying the price! 

Slow responses, missed leads, messy conversations, and frustrated customers. And when businesses try to “fix” this with random automation tools or spammy plugins, it often ends the same way: restricted numbers, broken workflows, or complete account shutdowns.

WhatsApp is now one of the highest-converting business channels but only if you use it correctly and at scale. Manual handling doesn’t scale. Unofficial tools don’t last. And guessing your way through automation is risky for any B2B team that cares about revenue and reputation.

That’s where the right WhatsApp automation tools make the difference.

This guide cuts through the hype to list 

50 of the best WhatsApp automation tools built to help you 10X your sales, streamline support, and scale marketing, without getting banned. For each tool, you’ll find a clear breakdown of features, pros and cons, pricing, free trials, and G2 ratings, so you can choose what actually fits your workflow, not what’s trending.

Next, let’s start with the basics and see what WhatsApp automation tools really are and how they can transform your business operations.

What Exactly Is a WhatsApp Automation Tool?

A WhatsApp automation tool is software that helps businesses manage conversations, send messages, and run campaigns automatically, without handling every chat manually.

Instead of replying one-by-one, these tools let you:
  • Use chatbots to answer common questions instantly
  • Schedule broadcasts for updates or promotions
  • Trigger replies based on user actions or keywords
  • Connect WhatsApp with your CRM, website, or eCommerce stack

The result: faster responses, fewer missed leads, and far less manual effort for your team.

Think of it as an always-on assistant for sales, support, and marketing, qualifying leads, sending reminders, sharing updates, and keeping conversations organized, even outside business hours.

In the next section, we’ll break down how these tools actually work behind the scenes to save you hours and boost productivity.

How WhatsApp Automation Tools Actually Work

At its core, a WhatsApp automation tool plugs into the official WhatsApp Business API to take repetitive messaging tasks off your plate, while making every interaction faster, smarter, and more personalized.

Here’s how it works in practice:

Smart Scheduling

Pre-plan campaigns, product launches, festival greetings, or flash sale alerts so messages land at the perfect time, without you hitting “send” every time.

AI-Powered Chatbots

Instantly answer FAQs, qualify leads, recommend products, and even book demos, 24/7, without adding extra headcount.

Automated Follow-Ups

Trigger cart reminders, re-engagement nudges, or payment confirmations automatically, so no lead goes cold.

Trigger-Based Messaging

Set actions (like a keyword request or an abandoned cart) to fire off the right response or offer in real-time.

Third-party CRM and Platform Integration

Sync with your CRM or your business tools to send hyper-targeted messages based on location, past purchases, or preferences, at scale, without losing the personal touch.

By combining these elements, WhatsApp automation tools turn a basic messaging app into a full-fledged sales, support, and marketing engine.

Up next, we’ll explore the key features to look for when choosing a WhatsApp automation tool so you don’t waste time (or budget) on the wrong fit.

Key Features to Look For in a WhatsApp Automation Tool

The right WhatsApp automation tool doesn’t just send messages, it streamlines your entire customer communication flow. Here are the must-have features that can transform how your business markets, sells, and supports on WhatsApp:

Bulk Broadcasts That Convert

Send targeted campaigns to thousands at once, without creating any groups or multiple broadcasts. Segment your audience, personalize messages, and schedule them to hit at the right moment. Track open rate, clicks, and responses in real time to see exactly what’s working and what's not so that you can fine-tune your WhatsApp marketing strategy.

Shared Team Inbox for Seamless Collaboration

Manage all customer conversations from one unified dashboard. Assign chats to the right agent, tag teammates, and respond in real time, so customers get quick, relevant answers without being bounced around.

Message Templates for Speed & Consistency

Use pre-approved templates for order confirmations, shipping updates, promotions, or FAQs. Personalize them to match your tone, save time, and keep communication consistent across your team.

AI-Powered Chatbots for 24/7 Engagement

Handle routine queries, qualify leads, and even take orders while your team is offline. Modern bots can simulate human-like conversations, making interactions smoother and more natural.

CRM & App Integrations for a Single Workflow

Connect WhatsApp with your CRM, payment gateways, or order management tools. From automatic order confirmations to syncing lead data, integrations remove manual work and reduce errors.

Keyword and Trigger-Based Automation

Set up automatic replies or workflows triggered by specific actions such as abandoned carts, payment completions, or keyword requests (e.g., “pricing”).

Multi-User Access for Scaling Teams

Give your sales, support, and marketing teams access to manage chats from a single interface, without losing context or overlapping conversations.

When these features work together, they turn WhatsApp into a high-impact channel for faster responses, better personalization, and higher conversions.

Next, let’s jump into the comparison table of the best WhatsApp automation tools so you can see how they stack up before choosing one.


Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.

Comparison Table: Best WhatsApp Automation Tools

Sr. No. 
Product Name
Free Trial
Pricing
G2 Rating
1
YCloud
Yes, Free Forever Plan
- Free Forever Plan: $0
- Starter: $29/mo
- Pro: $89/mo
- Enterprise: Custom
*No markup on WhatsApp charges
4.8
2
Wati
Yes, 7 days
- Standard: $49/mo
- Professional: $99/mo
- Business: $299/mo
- WhatsApp charges extra
4.5
3
AiSensy
Yes, 14 days
- Launch: ₹999/mo
- Grow: ₹2,999/mo
- Scale: ₹4,999/mo
4.4
4
Interakt
Yes, 14 days
- Starter: ₹999/mo
- Growth: ₹2,499/mo
- Advanced: ₹4,999/mo
4.3
5
Twilio
Yes, $15 credit
- Usage-based: $0.005/msg (inbound)
- $0.013/msg (outbound)
4.2
6
360 Dialog
No
- API Only: €39/mo
- Chatbot: €79/mo
WhatsApp charges separate
4.1
7
Respond.io
Yes, 14 days
- Team: $79/mo
- Business: $249/mo
- Enterprise: Custom
4.6
8
Gupshup
Yes
- Conversation-based + monthly hosting fee
- Free tier available
4.4
9
Gallabox
Yes, 7 days
- Starter: ₹1,499/mo
- Pro: ₹3,999/mo
- Advanced: ₹6,999/mo
4.6
10
Yellow.ai
Yes
Custom pricing based on use case
4.5
11
QuickReply
Yes, 14 days
- Basic: ₹999/mo
- Pro: ₹2,499/mo
- Business: ₹4,999/mo
4.2
12
DelightChat
Yes, 14 days
- Startup: ₹3,999/mo
- Scale: ₹7,999/mo
- Grow: ₹14,999/mo
4.5
13
Kommo
Yes, 14 days
- Basic: $15/user/mo
- Advanced: $25/user/mo
- Enterprise: $45/user/mo
4.4
14
Zoko
Yes, 7 days
- Starter: $34.99/mo
- Growth: $59.99/mo
- Pro: $99.99/mo
4.3
15
CallBell
Yes
- Lite: $15/mo
- Pro: $24/mo
- Business: $35/mo
4.4
16
Trengo
Yes, 14 days
- Grow: €113/mo (5 users)
- Scale: €170/mo (5 users)
4.4
17
Verloop.io
Yes
Custom pricing based on usage
4.6
18
Zixflow
Yes
- Basic: $49/mo
- Advanced: $99/mo
4.3
19
Zendesk
Yes, 14 days
- Support Team: $19/agent/mo
- Suite: $55+/agent/mo
4.3
20
SleekFlow
Yes, 7 days
- Free Plan: $0
- Pro: $79/mo
- Premium: $299/mo
4.4
21
Brevo
Yes
- Starter: ₹1,665/mo
- Business: ₹3,499/mo
- Enterprise: Custom
4.4
22
Growby
Yes
- Basic: ₹299/mo
- Starter: ₹599/mo
- Pro: ₹1,499/mo
4.2
23
Landbot
Yes, 5 days
- Sandbox: Free
- Starter: €42/mo
- Pro: €106/mo
- Business: Custom
4.6
24
BotPenguin
Yes
- Starter: ₹499/mo
- Pro: ₹1,299/mo
- Business: ₹2,499/mo
4.3
25
Tyntec
Yes
Conversations: $0.008–$0.067/msg
+ platform fee
4.2
26
Bitrix24
Yes
- Basic: ₹3,490/mo (5 users)
- Standard: ₹5,990/mo (50 users)
- Professional: ₹11,990/mo (100 users)
4.1
27
MessageBird
Yes
Pay-as-you-go
+ WhatsApp fees
+ Inbox or Flow Builder plans
4.2
28
WappBlaster
Yes
- Lite: ₹1,999 one-time
- Pro: ₹2,499 one-time
4
29
WaMessages
Yes
- Lite: ₹1,499/lifetime
- Pro: ₹1,999/lifetime
4
30
Vepaar
Yes
- Free Plan: ₹0
- Starter: ₹699/mo
- Pro: ₹1,399/mo
- Elite: ₹2,499/mo
4.2
31
BusinessOnBot
Yes
Custom pricing on request
4.1
32
Rapid Planner
Yes
- Basic: ₹1,999/yr
- Pro: ₹2,999/yr
- Enterprise: ₹4,999/yr
4
33
Mazzapper
Yes
- Starter: ₹999/mo
- Pro: ₹1,999/mo
4
34
Whappend
Yes
- Free Plan: ₹0
- Premium: ₹1,499/mo
4
35
WaSender
Yes
- Lite: ₹999/lifetime
- Pro: ₹1,499/lifetime
4.1
36
TimelinesAI
Yes, 10 days
- Starter: $25/mo
- Team: $75/mo
- Business: $175/mo
4.3
37
RapBooster
Yes
- Lite: ₹499/lifetime
- Premium: ₹1,499/lifetime
4
38
WAMessager
Yes
- Starter: ₹1,299/lifetime
- Pro: ₹1,999/lifetime
4
39
WhatSender
Yes
- Basic: ₹1,499/lifetime
- Pro: ₹2,499/lifetime
4
40
WappBiz
Yes
- Free: ₹0
- Pro: ₹999/mo
- Enterprise: ₹1,999/mo
4
41
Engati
Yes
- Accelerator: $99/quarter
- Growth: Custom
- Enterprise: Custom​
4.1
42
NovoChat
Yes, 7 days
- Starter: $25/mo
- Pro: $150/mo
- Business: $250/mo
4.4
43
​Ameyo
No (Demo only)
Custom pricing based on usage & channels
4.3
44
BiteSpeed
Yes (Free plan)
Custom pricing based on store size
Not listed
45
BotSpace
Yes
- Free: $0- Starter: ₹2,999/mo
- Pro: ₹6,299/mo
- Premium: ₹19,499/mo
4.7
46
Saasyto
Yes, 7 days
- Standard: ₹399
- Enhanced: ₹599
- Premium: ₹999​
4.7
47
CBOT
No
Custom pricing on request
Not listed
48
Plivo
Yes (credits)
Pay-as-you-go usage pricingWhatsApp charges as per Meta
4.5
49
Wappbiz
Yes
- Free: ₹0
- Pro: ₹999/mo
- Enterprise: ₹1,999/mo
4.3
50
Sinch
Yes (Pilot available)
Custom enterprise pricing
4.6

Best WhatsApp Automation Tools

1. YCloud

YCloud is an official WhatsApp Business Solution Provider (BSP) and one of the best WhatsApp Automation Tools. With YCloud's WhatsApp CRM, you can market, sell, support, and scale your business by 10X, all on WhatsApp!

The platform is packed with premium WhatsApp API features such as shared team inbox, bulk broadcast, AI-powered no-code WhatsApp chatbot and template generator, unlimited contacts storage, growth tools, and much more.

An AI-focused WhatsApp API platform, YCloud has everything that you've been looking for in a WhatsApp marketing software and automation tool.

Trusted by 200,000+ leading brands like MINISO, Tuya, Urbanic, HAGO, and more, YCloud is redefining WhatsApp-driven business growth.

Features

  • The foremost thing is it's super duper intuitive and easy to use.
  • Official Meta BSP with enterprise-grade WhatsApp API access.
  • Seamlessly manage and view multiple Facebook Business Manager (FBM) and Multiple WhatsApp API under one account.
  • Cloud-based shared team inbox with role-based access.
  • Built-in language translation in the chat inbox allows agents to communicate seamlessly with customers in different languages across geographies.
  • Send broadcast messages to unlimited saved and unsaved contacts.
  • Leverage the AI template generator to automatically create marketing content templates in any language.
  • Template performance reports to fine-tune and optimise your message templates.
  • Automate your WhatsApp marketing by scheduling broadcast messages for maximum engagement at the perfect time.
  • Advanced audience segmentation to personalize WhatsApp campaigns.
  • Measure your WhatsApp marketing campaign success and optimize performance with real-time campaign analytics and reporting.
  • WhatsApp message distribution report that provides clear insights into message performance, including the number of messages sent, received, delivered, and bounced. It also tracks which messages were sent to whom and identifies failures with detailed error reasons.
  • Automate agent workflows by intelligently assigning chats based on availability.
  • Smart collision detection feature that prevents duplicate responses and enhances team coordination by indicating when a chat is already being handled by a teammate.
  • Monitor team chat performance through a comprehensive analytics dashboard.
  • Set up WhatsApp automation with GenAI-powered chatbots to handle FAQs, qualify leads, send reminders, alerts, and more.
  • Build seamless WhatsApp customer journeys with the Journey Builder.
  • Directly integrate with Shopify and Zapier in just a few clicks.
  • Easily embed YCloud's chat widget on your website with just a few clicks.
  • API access for seamless integration with existing CRMs and eCommerce platforms.
  • Export WhatsApp-engaged contacts to create Custom Audiences in Meta Ads Manager.
  • Utilize first-party data to enhance Meta Ad performance and retargeting efforts.
  • Number masking to safeguard customer data and prevent unauthorized access.
  • Supports WhatsApp Coexistence feature.
  • Omnichannel marketing automation, including SMS and email campaigns.
  • Fully compliant with Meta’s policies, featuring end-to-end encryption, ISO certification, and GDPR compliance.
  • Dedicated customer support via WhatsApp, email, and phone, backed by 99.9% uptime with enterprise-grade infrastructure.
  • Localized support for businesses operating across multiple regions.


Pros

  • YCloud's basic plan is free forever.
  • Zero Mark-up Charges on WhatsApp Conversations.
  • Effortlessly manage multiple FBMs and WABAs under one account login.
  • Granular access control to assign grassroots-level permissions to each account.
  • Upload and store unlimited contacts, even in the Free plan.
  • Enjoy a free lifetime experience of YCloud, including unlimited messaging API access, even in the Free plan.
  • Self-serve NLP bot builder for effortless chatbot automation.
  • Even in the free plan, you can build unlimited chatbot flows.
  • Built-in language translation in the shared inbox, enabling agents to chat with customers in any language.
  • Agent-wise performance insights with CSAT ratings for improved customer support.
  • Advanced analytics for Click-to-WhatsApp (CTWA) Ads via a dedicated analytics dashboard.
  • CTWA Ads integrated with Conversions API for precise tracking and optimization.
  • Growth tools to easily create coupons, QR codes, and website chat widgets.
  • Seamless Shopify integration with pre-built use cases, including new customer interactions, order updates, and abandoned cart recovery.
  • Orders tab to manage and track all Shopify orders placed via WhatsApp, including revenue tracking.
  • WhatsApp Pay integration for Indian customers, enabling smooth transactions.


Cons

No WhatsApp catalog support, because our focus is on developing an in-app WhatsApp browser to deliver a seamless and robust shopping experience within the app itself.

Currently, in development, we aim to be among the first to offer this innovative feature to our users.


Free Trial

Yes, a free trial is available.

Free lifetime experience of YCloud with unlimited messaging API.


Pricing

Free
Growth
Pro
Enterprise
$0/forever
$39/mo
$89/mo
$399/mo

*Zero Mark-up Charges on WhatsApp Conversations

G2 Rating

4.9 Out of 5

2. WATI

WATI is an official WhatsApp Business Solution Provider (BSP) designed to help businesses of all sizes automate, manage, and scale their customer communications. Built with simplicity and efficiency in mind, WATI features a shared team inbox, no-code chatbot builder, broadcast messaging and third-party platforms integration, so you can market, sell, and support, all from one platform.

Whether it’s sending personalized bulk campaigns, following up with leads, or routing customer queries to the right agent, WATI ensures every interaction is timely, relevant, and impactful. Trusted by thousands of SMBs and growing brands, it’s a go-to choice for businesses looking to drive WhatsApp automation without heavy technical setups.

Best WhatsApp Automation Tools - WATI

Features

  • Official Meta BSP with secure WhatsApp Business API access.
  • No-code flow builder to design automated customer journeys with ease.
  • Shared team inbox for multi-agent collaboration with role-based access.
  • Broadcast messages to unlimited saved and unsaved contacts.
  • Send automated follow-ups for abandoned carts, payment reminders, and re-engagement.
  • Basic CRM features to manage contacts, tags, and conversation history.
  • Integrations with platforms like HubSpot, Zoho, Google Sheets, Shopify, and more.
  • Team performance tracking with metrics like response time, agent productivity, and conversation volume.
  • Support quick replies and keyword-triggered based responses for faster resolutions.
  • Multi-channel support for WhatsApp, Facebook Messenger, and Instagram DM.


Pros

  • Simple, no-code setup suitable for SMBs.
  • Cost-effective starter plans for small teams.
  • Strong automation features for sales, marketing and support.
  • Seamless CRM and app integrations.


Cons

  • Advanced analytics and reporting are limited for larger enterprises.
  • No in-chat payment features or advanced sales tracking.
  • Pricing can increase with higher usage volumes.


Free Trial

Yes, WATI offers a free trial so businesses can test its automation capabilities before committing.


Pricing

Growth
Pro
Business
₹1,999/month
₹4,499/month
₹13,499/month

*Additional charges apply based on message volumes and number of users.

G2 Rating

4.6 out of 5

YCloud vs WATI: Discover Who's the Best Alternative?

3. AiSensy

AiSensy is an official WhatsApp Business API platform built to help businesses automate marketing, streamline customer support, and scale engagement, all without coding. From sending bulk broadcast campaigns to setting up AI-powered chatbots and tracking campaign results in real time, AiSensy equips businesses with everything they need to make WhatsApp their primary sales, marketing and support channel.

With its multi-agent shared inbox, CRM integrations, and smart retargeting capabilities, AiSensy ensures you never miss an opportunity to engage, convert, and retain customers. Trusted by businesses of all sizes, it’s a go-to tool for those who want to maximize WhatsApp without a steep learning curve.

Best WhatsApp Automation Tools - AiSensy

Features

  • Official WhatsApp Business API with full compliance to Meta’s policies.
  • Send bulk WhatsApp messages to thousands of saved and unsaved contacts at once.
  • AI-powered no-code chatbot builder to automate FAQs, lead qualification, and reminders.
  • Multi-agent shared inbox for seamless team collaboration.
  • Smart retargeting that segments audiences into delivered, read, and replied categories.
  • Click-to-WhatsApp ad creation and integration with Meta campaigns.
  • CRM integrations with HubSpot, Zoho, Salesforce, Google Sheets, and more.
  • Automated follow-ups for abandoned carts, offers, and payment reminders.
  • Real-time analytics for campaign performance and team productivity.
  • Supports broadcast promotions with offers, discounts, and coupon codes without risking number bans.


Pros

  • Beginner-friendly with an intuitive, no-code setup.
  • Strong 24/7 customer support.
  • Verified Blue tick badge available for eligible businesses.
  • Budget-friendly pricing for SMBs.
  • Supports multi-language messaging.


Cons

  • Advanced chatbot customization is limited compared to larger competitors.
  • Focused solely on WhatsApp (no true multichannel support).
  • Costs may vary based on usage, making budgeting harder for fluctuating volumes.


Free Trial

Yes, AiSensy offers a free trial to test broadcasts, chatbots, and integrations.


Pricing

Free Forever
Basic
Pro
Enterprise
₹0
₹999 / month
₹2399 / month
Custom
  • Pricing may vary based on conversation volume.


G2 Rating

4.4 out of 5

4. Interakt

Interakt is one of India’s most popular WhatsApp Business API providers, built for small and mid-sized businesses that want to simplify sales, marketing, and customer support, without writing a single line of code. From sending bulk WhatsApp broadcasts to automating follow-ups, integrating with CRMs, and even accepting payments directly on WhatsApp, Interakt brings everything together in one easy-to-use platform.

Whether you’re looking to qualify leads, engage prospects, or manage ongoing customer conversations, Interakt’s shared inbox, chatbot builder, and e-commerce integrations help you work smarter and respond faster.

Best WhatsApp Automation Tools - Interakt

Features

  • Official WhatsApp Business API with full Meta compliance.
  • Send bulk messages to saved and unsaved contacts.
  • No-code chatbot and FAQ builder for automated responses.
  • Shared team inbox with labels for organized conversations.
  • Showcase product catalogs and accept payments within WhatsApp.
  • CRM integrations with Shopify, WooCommerce, Zoho, HubSpot, and more.
  • Trigger-based messaging for events like abandoned carts or order updates.
  • Lead scoring and tagging based on interaction level.
  • Campaign tracking with real-time analytics and performance reports.
  • Google Analytics integration to measure campaign ROI.


Pros

  • Beginner-friendly and quick to set up.
  • Affordable entry-level pricing for SMBs.
  • Strong e-commerce integrations for Shopify and WooCommerce.
  • In-app payment link feature for smoother transactions.


Cons

  • Inconsistent customer support.
  • Some advanced automation features have a learning curve.
  • Less flexibility for non-sales-related workflows.


Free Trial

Yes, Interakt offers a free trial to explore its automation, broadcasts, and CRM features.


Pricing

Starter
Growth
Advanced
Enterprise
₹999/month
₹2,499/month
₹3,499/month
On request

*Additional conversation charges by WhatsApp apply.

G2 Rating

4.5 out of 5

5. Twilio

Twilio is a developer-focused WhatsApp Business API provider designed for businesses that want full control over their WhatsApp communication workflows. Built for scalability and customization, Twilio offers a programmable API platform that lets you create advanced automations, build custom chatbots, send messages at scale, and integrate WhatsApp into your existing systems with precision.

While it’s packed with powerful features, Twilio is best suited for tech-savvy teams and enterprises that have in-house development resources to leverage its flexible API capabilities. With global reach, robust security, and multi-channel support, it’s a top choice for businesses managing high-volume, complex customer communication needs.

Best WhatsApp Automation Tools - Twilio

Features

  • Official WhatsApp Business API integration with high delivery reliability.
  • Fully programmable messaging workflows for advanced WhatsApp automation.
  • Supports rich media messaging such as images, videos, audio, and documents.
  • Omnichannel API platform covering WhatsApp, SMS, voice, and email.
  • Build custom chatbots using APIs and integrations with AI platforms like Dialogflow & IBM Watson.
  • Webhooks and status callbacks for real-time message delivery tracking.
  • Integrations with Salesforce, HubSpot, Zendesk, and other CRMs.
  • Highly scalable infrastructure for enterprise-level messaging.
  • Serverless function integrations with AWS Lambda and Azure Functions.


Pros

  • Highly customizable and flexible for complex, unique workflows.
  • Scales easily for high-volume, global campaigns.
  • Extensive API documentation and developer resources.
  • Multi-channel capabilities for integrated communication strategies.


Cons

  • Requires strong technical expertise to set up and manage.
  • No built-in visual interface for non-technical users.
  • Pricing can be complex and varies based on message volume and region.


Free Trial

Yes, Twilio offers a free trial with credits to test its WhatsApp API features.


Pricing

  • Pay-as-you-go model based on sent/received messages (varies by region).
  • Additional WhatsApp conversation charges apply as per Meta’s pricing.


G2 Rating

4.2 out of 5

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6. 360dialog

360dialog is an official WhatsApp Business API provider trusted by thousands of businesses to scale customer communication, automate responses, and run targeted WhatsApp marketing campaigns. Known for its fast onboarding process and open API, 360dialog makes it simple for companies to integrate WhatsApp into their CRM, chatbot, or helpdesk systems without friction.

From bulk broadcasts to automated chatbots, the platform is designed to help you reach, engage, and convert your audience more efficiently, whether you’re running promotions, sending updates, or offering customer support.

Best WhatsApp Automation Tools - 360dialog

Features

  • Official WhatsApp Business API access with one of the fastest signup processes in the market.
  • Send bulk broadcasts to saved and unsaved contacts using WhatsApp marketing tool.
  • No-code chatbot builder to automate FAQs, lead qualification, and follow-ups.
  • Team inbox for managing customer conversations collaboratively.
  • Analytics dashboard for real-time message delivery, read rates, and campaign performance tracking.
  • Open API to integrate with CRMs, chatbots, helpdesks, and other business tools.
  • Supports WhatsApp full-funnel tracking and retargeting campaigns.
  • Seamless integration with popular platforms like HubSpot, Salesforce, Google Analytics, and more.


Pros

  • Extremely quick and simple onboarding process.
  • Flexible API for custom integrations.
  • Reliable uptime and message delivery rates.
  • Scalable pricing for different business sizes.
  • Easy-to-use navigation for non-technical users.


Cons

  • Pricing can be higher than some competitors.
  • Limited advanced analytics capabilities.
  • Customer support response times is slower during peak hours.


Free Trial

Yes, 360dialog offers a free trial so you can explore its API and campaign features.


Pricing

Custom pricing based on business needs and usage. Contact sales for details.


G2 Rating

3.8 out of 5

7. Respond.io

Respond.io is a multi-channel WhatsApp Business API platform built for businesses that want to unify sales, marketing, and customer support in one place. Designed for both SMBs and enterprises, Respond.io offers a shared cloud-based team inbox, automation workflows, and CRM integrations that make customer engagement effortless, without complex setup.

With its ability to handle multiple messaging platforms, Respond.io goes beyond WhatsApp, allowing businesses to manage conversations from Messenger, Telegram, LINE, email, and more, all in one interface. This makes it an excellent choice for companies that want to centralize their communication strategy while still leveraging WhatsApp automation at scale.

Best WhatsApp Automation Tools - Respond.io

Features

  • Official WhatsApp Business API integration with multi-channel support.
  • Bulk WhatsApp broadcasts to saved and unsaved contacts.
  • No-code chatbot builder to automate FAQs, lead qualification, and follow-ups.
  • Unified inbox for WhatsApp, Messenger, LINE, Telegram, and email.
  • Agent routing and assignment rules to improve response efficiency.
  • Quick replies, canned responses, and custom tags for faster resolutions.
  • Real-time performance dashboards to track campaign results and agent productivity.
  • CRM integrations with Salesforce, HubSpot, Zoho, Zendesk, and Freshdesk.
  • API and webhook support for advanced customization.


Pros

  • Intuitive, user-friendly interface suitable for non-technical teams.
  • Centralizes multiple channels into one inbox for easier management.
  • Strong automation capabilities for both sales and support workflows.
  • Reliable customer support with prompt responses.


Cons

  • Some advanced features have a learning curve.
  • Higher-tier plans can be expensive for small businesses.
  • Limited e-commerce integrations compared to dedicated retail-focused tools.


Free Trial

Yes, Respond.io offers a 7-day free trial.


Pricing

Starter
Growth
Advanced
Enterprise
$79/month
$159/month
$279/month
Custom​

*WhatsApp conversation fees are billed separately.

G2 Rating

4.8 out of 5

8. Gupshup

Gupshup is a cloud-based communication platform and one of the leading WhatsApp Business API providers in India, serving businesses of all sizes. It enables brands to send bulk WhatsApp broadcasts, build conversational AI chatbots, integrate with CRMs, and deliver rich media messages, all while ensuring compliance with WhatsApp’s policies.

With omnichannel support for WhatsApp, SMS, RCS, and voice messaging, Gupshup helps businesses unify customer interactions and automate workflows across multiple channels. Its conversational AI capabilities allow companies to automate up to 80% of customer queries, reducing workload while improving response times.

Best WhatsApp Automation Tools - Gupshup

Features

  • Official WhatsApp Business API integration with scalable messaging capacity.
  • AI-driven chatbot builder to automate marketing, support, and commerce use cases.
  • Send bulk WhatsApp broadcasts with an analytics dashboard to track delivery, reads, and engagement.
  • Support rich media messaging, including images, videos, documents, and interactive catalogs.
  • Support Omnichannel communication such as WhatsApp, SMS, RCS, and voice.
  • Global multilingual messaging capabilities for cross-border communication.
  • Seamless CRM integration with tools like Salesforce, HubSpot, and Zoho.
  • Customizable broadcast campaigns for targeted audience engagement.


Pros

  • Robust CRM and third-party business tool integrations.
  • Rich media and interactive content support.
  • AI-powered chatbots for faster query resolution.
  • Scalable and highly customizable messaging campaigns.
  • Dedicated account management for enterprise clients.


Cons

  • Higher pricing compared to some competitors.
  • Advanced setup may require technical expertise.
  • Limited in-depth analytics for detailed customer behavior tracking.
  • Some reports of customer support delays.


Free Trial

No free trial information available on the website.


Pricing

  • Pricing not publicly listed; available on request.
  • Pay-as-you-go pricing model with Gupshup fees + WhatsApp’s conversation charges.


G2 Rating

4.4 out of 5

9. Gallabox

Gallabox is a no-code WhatsApp Business API platform built for businesses that want to automate sales, marketing, and support without the complexity of coding. From bulk WhatsApp broadcasts to AI-powered chatbots and integrations with popular tools, Gallabox makes customer engagement simple, fast, and highly effective.

With its intuitive interface and official Meta partnership, Gallabox empowers small to medium-sized businesses to run targeted campaigns, respond instantly to queries, and even handle transactions, directly on WhatsApp.

Best WhatsApp Automation Tools - Gallabox

Features

  • Official WhatsApp Business API integration with end-to-end compliance.
  • Send bulk WhatsApp broadcast campaigns to saved and unsaved contacts.
  • No-code chatbot builder for automated FAQs, lead qualification, and follow-ups.
  • Gallabox GenAI integration with ChatGPT for human-like conversations.
  • Shared multi-agent team inbox for seamless collaboration.
  • Payment workflows with one-click Razorpay payment links and dynamic notifications.
  • Product catalog and WhatsApp shop builder with order tracking.
  • Integrations with Shopify, WooCommerce, HubSpot, Google Sheets, and more.
  • Run Click-to-WhatsApp ads to capture leads from Facebook & Instagram directly into WhatsApp.
  • Real-time analytics to track campaign performance and agent productivity.


Pros

  • Very user-friendly, even for non-technical users.
  • Affordable entry pricing for SMBs.
  • Strong onboarding support with quick response times.
  • Supports rich media messaging and multi-language communication.


Cons

  • Limited depth in analytics compared to enterprise-grade platforms.
  • Some advanced features may require a long learning curve.


Free Trial

Yes, Gallabox offers a free trial to explore features and workflows.


Pricing

Starter
Growth
Scale
Custom
₹799/month
₹2,399/month
₹4,799/month
On request

*Additional WhatsApp conversation charges apply.

G2 Rating

4.6 out of 5

10. Yellow.ai

Yellow.ai is an AI-powered WhatsApp Business API platform designed to help businesses automate, personalize, and scale customer engagement, without needing deep technical skills. From building advanced WhatsApp chatbots to broadcasting campaigns and tracking results in real time, Yellow.ai makes it easy to manage sales, marketing, and support conversations at scale.

Its no-code bot builder, omnichannel capabilities, and strong AI engine make Yellow.ai a go-to choice for companies aiming to deliver human-like, multilingual customer experiences over WhatsApp and beyond.

Best WhatsApp Automation Tools - Yellow.ai

Features

  • Official WhatsApp Business API integration for secure and compliant messaging.
  • No-code chatbot builder with AI-driven intent recognition.
  • Unified team inbox for WhatsApp and other supported channels.
  • Omnichannel messaging: WhatsApp, SMS, email, and more.
  • Integrations with Salesforce, HubSpot, Shopify, Zendesk, and ServiceNow.
  • Multilingual support with auto-translation in over 100 languages.
  • Human handoff feature to route complex queries to live agents.
  • Advanced analytics to track chatbot performance, intent accuracy, and campaign effectiveness.


Pros

  • Intuitive interface suitable for non-technical users.
  • Rich AI capabilities for highly personalized WhatsApp conversations.
  • Wide integration support for CRMs and third-party apps.
  • Strong multilingual capabilities for global operations.


Cons

  • Premium pricing may be challenging for small businesses.
  • Requires ongoing chatbot training and optimization.
  • Some advanced analytics available only in higher-tier plans.


Free Trial

Yes, Yellow.ai offers a free trial to explore its WhatsApp automation features.


Pricing

Pricing available on request; varies based on usage and business needs.


G2 Rating

4.4 out of 5

11. QuickReply

QuickReply.ai is a WhatsApp Business API platform purpose-built for eCommerce and D2C brands that want to automate sales, marketing, and support while boosting retention. With its Shopify-first approach and advanced segmentation tools, QuickReply helps businesses send personalized broadcasts, abandoned cart reminders, and flash sale alerts directly on WhatsApp.

From its no-code chatbot builder to real-time analytics that track ROAS (Return on Ad Spend), QuickReply equips online stores with everything they need to drive conversions and keep customers engaged, without technical complexity.

Best WhatsApp Automation Tools - QuickReply

Features

  • Official WhatsApp Business API integration tailored for eCommerce.
  • Direct Shopify integration for real-time sync of product catalogs, customer data, and orders.
  • Segment audiences by behavior, purchase history, and engagement level.
  • AI-powered no-code chatbot builder for FAQs, recommendations, and transactions.
  • Automated broadcasts, drip campaigns, and lead nurturing flows.
  • Multi-platform support including WooCommerce, Facebook Messenger, Instagram, and more.
  • Real-time order updates and delivery notifications.
  • Analytics dashboard to measure campaign performance and ROAS.


Pros


Cons

  • No free trial available.
  • Less suitable for non-eCommerce businesses.
  • Higher-tier plans can be expensive for small businesses.


Free Trial

No, QuickReply does not offer a free trial.


Pricing

Starter
Standard
Plus
Enterprise
₹2,999/mo
₹7,499/mo
₹14,999/mo
Custom plan

G2 Rating

4.8 out of 5

12. DelightChat

DelightChat is an omnichannel WhatsApp Business API platform built for small to mid-sized eCommerce brands that want to simplify customer support and marketing without technical complexities. With a shared team inbox, bulk broadcast capabilities, and seamless Shopify integration, DelightChat helps businesses manage conversations, send campaigns, and automate responses, all from one place.

Its intuitive design and omnichannel capabilities make it especially useful for brands looking to unify customer communications across WhatsApp, Instagram, Facebook Messenger, and more, while maintaining speed and efficiency in support.

Best WhatsApp Automation Tools - DelightChat

Features

  • Official WhatsApp Business API integration with full compliance.
  • Unified team inbox for WhatsApp, Instagram, FB Messenger, and other channels.
  • Bulk broadcast messaging to reach large audiences instantly.
  • No-code chatbot builder for FAQs and automated workflows.
  • Shopify integration to manage orders, refunds, and customer data sync.
  • Real-time analytics to track ticket resolution, response times, and campaign performance.
  • Ability to tag, comment, and assign conversations for streamlined team collaboration.


Pros

  • Beginner-friendly setup and interface.
  • Efficient omnichannel support in one dashboard.
  • Smooth eCommerce integrations, especially with Shopify.
  • Boosts team productivity with role-based collaboration tools.


Cons

  • Primarily designed for support rather than advanced marketing automation.
  • Chatbot capabilities are more basic compared to AI-driven competitors.
  • WhatsApp Blue Tick verification available only in higher-tier plans.


Free Trial

Yes, DelightChat offers a free trial to test its features.


Pricing

Startup
Scale
Growth
$49/month
$99/month
$299/month​

*Additional WhatsApp conversation charges apply

G2 Rating

4.5 out of 5

13. Kommo

Kommo is an AI-powered WhatsApp CRM platform and an official Meta partner, built to help businesses automate sales, streamline customer communication, and manage leads, all through the WhatsApp Business API. With its unified inbox, customizable drip campaigns, and no-code chatbot builder, Kommo makes it easy to organize conversations, run WhatsApp campaigns, and deliver personalized customer experiences without heavy technical skills.

Whether you’re segmenting leads, scheduling broadcasts, or tracking performance in real time, Kommo centralizes everything in one intuitive dashboard, making it especially effective for small and mid-sized teams looking to boost productivity and sales.

Best WhatsApp Automation Tools - Kommo

Features

  • Official Meta-approved WhatsApp Business API integration.
  • Unified team inbox for WhatsApp, Instagram, and other channels.
  • Visual sales pipeline to track leads and manage deals effortlessly.
  • No-code WhatsApp chatbot builder for automating FAQs, lead capture, and follow-ups.
  • Unlimited WhatsApp broadcast to saved and unsaved contacts to drive promotional campaigns and send customer updates.
  • Lead segmentation with tags for targeted campaigns.
  • Click-to-WhatsApp website chat button to capture inbound leads.
  • Net Promoter Score (NPS) tracking for customer satisfaction measurement.
  • Rich media messaging (buttons, videos, documents, images).
  • Real-time analytics to monitor team and campaign performance.
  • Integrations with Shopify, Salesforce, and over 200+ tools.


Pros

  • Beginner-friendly with a clean, intuitive interface.
  • Strong CRM and sales pipeline management features.
  • Affordable pricing compared to many WhatsApp automation tools.
  • Mobile app support for iOS and Android.
  • AI-powered chatbots to capture leads and drive customer support.


Cons

  • Some advanced features are available only on higher-tier plans.
  • Custom integrations can require a short learning curve.
  • Analytics depth is more limited on the basic plan.


Free Trial

Yes, Kommo offers a 14-day free trial to explore all features.


Pricing

Base
Advanced
Enterprise
$15/month per user
$25/month per user
$45/month per user

G2 Rating

3.7 out of 5

14. Zoko

Zoko is an all-in-one WhatsApp Business API platform purpose-built for eCommerce brands that want to boost sales, automate marketing, and improve customer engagement directly on WhatsApp. From recovering abandoned carts to sending promotional broadcasts and handling orders, Zoko is designed to turn WhatsApp into a complete sales and support channel without the tech complexity.

With strong Shopify and WooCommerce integrations, Zoko ensures real-time sync of product catalogs, orders, and customer data, making it easy to send targeted offers, order confirmations, and shipping updates. Its abandoned cart workflows and broadcast features help businesses re-engage shoppers at the right time to maximize conversions.

Best WhatsApp Automation Tools - Zoko

Features

  • Official WhatsApp Business API integration with secure messaging.
  • Shopify & WooCommerce integration for product, order, and customer data sync.
  • Automated workflows for order confirmations, shipping updates, and abandoned cart recovery.
  • No-code chatbot builder to automate customer interactions.
  • Bulk broadcast messaging to saved and unsaved contacts.
  • Shared multi-agent inbox for team collaboration.
  • Coupon and promo blast campaigns for targeted marketing.
  • Payment integrations with Stripe and PayPal for in-chat transactions.
  • Analytics dashboard with campaign ROI tracking via Google Analytics and Facebook Pixel.


Pros

  • Highly effective abandoned cart recovery system.
  • Strong Shopify integration tailored for eCommerce brands.
  • Easy-to-use interface for non-technical teams.
  • Responsive and helpful customer support.


Cons

  • No free trial available.
  • Some hidden or additional charges can make pricing unclear.
  • Best suited for eCommerce; less relevant for non-retail businesses.


Free Trial

No, Zoko does not offer a free trial.


Pricing

Starter
Plus
Elite
Max
₹2,999/month
₹4,999/month
₹9,199/month
₹33,333/month​

*Additional conversation charges apply

G2 Rating

4.5 out of 5

15. Callbell

Callbell is a WhatsApp Business API solution designed for businesses that want to centralize customer conversations from multiple channels into one easy-to-use platform. Ideal for support-focused teams, Callbell unifies WhatsApp, Facebook Messenger, Instagram, and Telegram into a single shared inbox, making it easier to collaborate, automate basic tasks, and keep customer interactions organized.

With bulk broadcast features, CRM integrations, and multi-channel support, Callbell helps businesses respond faster, improve team coordination, and ensure no message slips through the cracks, all without requiring technical expertise.

Best WhatsApp Automation Tools - Callbell

Features

  • Official WhatsApp Business API integration with multi-channel messaging support.
  • Centralized team inbox for WhatsApp, Messenger, Instagram, and Telegram.
  • Bulk broadcast campaigns to thousands of saved and unsaved contacts.
  • CRM integrations with HubSpot, Salesforce, and other business tools.
  • Automated follow-ups and quick-reply templates for faster responses.
  • Internal notes and teammate mentions for better collaboration.
  • Real-time analytics on customer interactions and agent performance.
  • Website chat widget to instantly connect site visitors via WhatsApp.


Pros

  • Simple, beginner-friendly setup.
  • Supports multiple messaging channels beyond WhatsApp.
  • Strong collaboration tools for managing large teams.
  • Responsive customer support and smooth onboarding.


Cons

  • Limited advanced chatbot and automation capabilities.
  • WhatsApp-specific features are more basic compared to specialist platforms.
  • Occasional connectivity issues reported by some users.


Free Trial

Yes, Callbell offers a free 7-day trial.


Pricing

  • Starting at €14/user/month
  • Custom pricing available for larger teams.


G2 Rating

4.7 out of 5

16. Trengo

Trengo is an all-in-one WhatsApp Business API platform that brings WhatsApp, email, social media, and live chat into a single, collaborative inbox. Designed for teams that want to work smarter, Trengo makes it easy to send bulk broadcasts, automate workflows, and manage customer conversations across multiple channels, all from one interface.

With smart routing rules, chatbot automation, and omnichannel support, Trengo ensures no message slips through the cracks while helping teams maintain speed and consistency in customer communication.

Best WhatsApp Automation Tools - Trengo

Features

  • Official WhatsApp Business API integration for secure and compliant messaging.
  • Unified inbox to manage WhatsApp, Instagram, Messenger, email, and more.
  • Workflow automation with rules, triggers, and SLA tracking.
  • No-code chatbot builder for FAQs, lead capture, and follow-ups.
  • WhatsApp broadcast messaging to reach large audiences.
  • Shared drafts, tags, and internal notes for team collaboration.
  • Analytics dashboard to monitor team productivity and campaign performance.
  • Integrations with Shopify, WooCommerce, Salesforce, Pipedrive, Slack, and Microsoft Teams.


Pros

  • User-friendly interface with no technical skills required.
  • Excellent for team collaboration with shared inbox and automation tools.
  • Works seamlessly across multiple communication channels.
  • Mobile app support for iOS and Android for on-the-go access.


Cons

  • Pricing can get expensive with higher conversation volumes.
  • Chatbot automation is more basic compared to AI-driven platforms.
  • Omnichannel setup can feel overwhelming for new users.


Free Trial

Yes, Trengo offers a 14-day free trial.


Pricing

Boost
Pro
Enterprise
$162/month for 5 users
$271/month for 5 users
Custom pricing (contact sales for details)

G2 Rating

4.3 out of 5

17. Verloop.io

Verloop.io is an AI-powered WhatsApp Business API platform designed to help businesses automate sales, customer support and marketing at scale. Known for its intuitive chatbot builder and strong omnichannel capabilities, Verloop.io allows brands to engage customers seamlessly across WhatsApp, web chat, Facebook Messenger, and Instagram, without requiring coding skills.

Whether you’re handling high-volume conversations or offering personalized live agent support, Verloop.io delivers smooth, multilingual engagement backed by powerful analytics.

Best WhatsApp Automation Tools - Verloop

Features

  • Official WhatsApp Business API integration for secure, large-scale messaging.
  • AI chatbot builder with no-code setup and customizable workflows.
  • Omnichannel dashboard to manage WhatsApp, web chat, Instagram, and Facebook Messenger.
  • Live agent takeover for complex queries, ensuring smooth handovers.
  • Multilingual support covering 80+ languages for global reach.
  • Advanced analytics to track chatbot performance, resolution rates, and engagement metrics.
  • Pre-built bot templates for industries like e-commerce, finance, and telecom.
  • Integrations with Zendesk, Freshdesk, Shopify, Magento, Slack, and email alerts.


Pros

  • Easy-to-use, no-code chatbot builder ideal for non-technical teams.
  • Strong omnichannel capabilities for unified customer engagement.
  • Reliable agent handover for a better customer experience.
  • Supports complex, multilingual conversations effortlessly.


Cons

  • Pricing is not publicly disclosed, must contact sales.
  • Advanced customization features have a slight learning curve.


Free Trial

No public details available.


Pricing

Available on request.


G2 Rating

4.7 out of 5

18. Zixflow

Zixflow is a powerful WhatsApp Business API and marketing automation platform designed for sales, marketing, and support teams. It allows you to automate, schedule, and personalize 1:1 or group WhatsApp messages, integrate with CRMs, and track campaign performance, all from one unified dashboard.

From lead generation to customer retention, Zixflow combines omnichannel messaging, AI chatbots, and detailed analytics to help businesses scale faster.

Best WhatsApp Automation Tools - Zixflow

Features

  • Manage WhatsApp, email, SMS, and social media messages in a single dashboard.
  • Automate lead generation, follow-ups, and customer support using AI-powered chatbots.
  • Run WhatsApp promotional, transactional, and reminder campaigns at scale.
  • Monitor campaign performance, conversion rates, and agent productivity in real time.
  • Integrate seamlessly with Shopify, HubSpot, Salesforce, and Zoho.
  • Built-in CRM to manage contacts, track deals, and streamline pipelines.


Pros

  • All-in-one sales, marketing, and support automation.
  • Omnichannel messaging beyond WhatsApp.
  • Easy setup for non-technical users.
  • Flexible pricing for businesses of all sizes.


Cons

  • Some integrations require higher-tier plans.
  • Feature-rich interface may overwhelm users seeking only basic messaging.


Free Trial

Yes, available with limited feature access.


Pricing

Free
Marketing Stack
Business Stack
₹0
₹1999
₹5499

G2 Rating

5 out of 5

19. Zendesk

Zendesk is a leading customer service platform with official WhatsApp Business API, making it ideal for businesses that want to manage all customer interactions in one place. Perfect for teams already using the Zendesk ecosystem, it centralizes WhatsApp messages alongside email, chat, and social channels for seamless and efficient support.

Best WhatsApp Automation Tools - Zendesk

Features

  • Native WhatsApp integration with no third-party connectors.
  • Unified shared inbox to manage all customer queries.
  • Smart no-code chatbot builder for automated responses.
  • WhatsApp ticketing system to streamline support workflows.
  • Advanced analytics to track agent performance and customer satisfaction.
  • Integrations with CRMs, e-commerce, and productivity tools.


Pros

  • Deep integration within Zendesk’s customer support suite.
  • Strong analytics and reporting tools.
  • Secure, enterprise-ready infrastructure.


Cons

  • Can be expensive for small businesses.
  • Requires onboarding time for new users.
  • API setup can be complex without technical support.


Free Trial

Yes, available.


Pricing

Sell Team
Sell Growth
Sell Professional
Enterprise
$19/agent/month
$55/agent/month
$115/agent/month
$399/organization/month

G2 Rating

4.3 out of 5

20. SleekFlow

SleekFlow is a powerful omnichannel automation platform with official WhatsApp Business API integration. Its intuitive Flow Builder lets businesses design automated conversations with a visual drag-and-drop interface, ideal for sales, marketing, and customer service teams looking to scale engagement without coding.

Best WhatsApp Automation Tools - SleekFlow

Features

  • Visual drag-and-drop automation builder for WhatsApp and other channels.
  • AI sales agent for lead qualification and scoring.
  • Multi-agent inbox with human agent routing rules for team collaboration.
  • Integrations with Shopify, HubSpot, Salesforce, and more.
  • Multilingual support (English, Chinese, Cantonese, Bahasa, Portuguese).
  • In-chat payment links to boost sales conversions.
  • Ticketing system for client prioritization and SLA tracking.
  • Omnichannel support: Instagram, Facebook, Telegram, WeChat, LINE, Viber, Live Chat.


Pros

  • Multiple WhatsApp numbers managed in one platform.
  • Extremely intuitive UI for non-technical users.
  • Strong sales and marketing automation features.


Cons

  • Best suited for medium to large businesses (not ideal for solopreneurs).
  • WhatsApp API pricing starts at $15/month per number (Meta fees extra).
  • Platform pricing varies by region and feature set.


Free Trial

Yes, available.


Pricing

  • WhatsApp API: $15/month per number (excluding Meta conversation charges).
  • Platform plans: Custom pricing based on business region and requirements.


G2 Rating

4.4 out of 5

21. Brevo

Brevo (formerly Sendinblue) is an all-in-one customer communication platform combining WhatsApp Business API with email, SMS, and CRM capabilities. It’s built for businesses that want to manage marketing, sales, and customer service from a single, easy-to-use dashboard without juggling multiple tools.

Best WhatsApp Automation Tools - Brevo

Features

  • Send bulk and personalized WhatsApp campaigns with ease.
  • Combine WhatsApp with email, SMS, and live chat for unified communication.
  • Advanced automation workflows for timely, targeted customer engagement.
  • Built-in CRM for contact management and audience segmentation.
  • Real-time analytics to track campaign performance and ROI.


Pros

  • Intuitive, beginner-friendly interface.
  • Strong automation and personalization tools.
  • Multi-channel integration for complete marketing coverage.


Cons

  • Daily sending limits on free plan may restrict high-volume campaigns.
  • Some advanced analytics are only in higher-tier plans.
  • Customer support response time is slow during peak periods.


Free Trial

Yes, free plan available (with limitations).


Pricing

Free
Starter
Business
Enterprise
₹0 (300 emails/day limit)
₹1,510/month (5,000 emails/month)
₹3,910/month (includes advanced automation & A/B testing)
Custom pricing based on requirements

G2 Rating

4.5 out of 5

22. Growby

Growby is an AI-powered WhatsApp marketing automation platform built to help businesses generate leads, engage customers, and run targeted campaigns at scale. With tools for contact management, scheduling, and chatbot integration, it simplifies communication and boosts efficiency without heavy technical setup.

Best WhatsApp Automation Tools - Growby

Features

  • Lead and contact management for organized customer data.
  • Schedule and send automated WhatsApp campaigns.
  • Ready-to-use message templates for consistent communication.
  • WhatsApp chatbot flow builder for automated conversations.
  • Analytics dashboard to track campaign performance.


Pros

  • Easy-to-use interface, ideal for quick onboarding.
  • Automates repetitive marketing and support tasks.
  • Affordable plans suited for small businesses.


Cons

  • Limited CRM integrations for larger enterprises.
  • Template customization options could be more advanced.
  • Basic feature set may not meet complex multinational needs.


Free Trial

Yes, available.


Pricing

Basic
Standard
Professional
Enterprise
$109/year
$129/year
$189/year
$279/year

G2 Rating

Not available

23. Landbot

Landbot is a no-code WhatsApp automation solution that empowers businesses to create conversational workflows for marketing, support, and lead generation. With its visual automation builder, you can run interactive WhatsApp campaigns, engage new leads, and enhance customer experiences with rich media messages.

Best WhatsApp Automation Tools - Landbot

Features

  • Drag-and-drop no-code chatbot builder for quick deployment.
  • Cross-channel engagement with bots for WhatsApp, web, and other platforms.
  • AI assistant for appointment scheduling and lead qualification.
  • Integration with popular CRMs and third-party tools for smooth operations.
  • Supports rich media messages with images, videos, and buttons for better engagement.


Pros

  • Easy to set up, minimal coding required.
  • Auto-assign chats to human agents when needed.
  • Strong third-party application integration ecosystem for extended functionality.
  • Supports multimedia messaging to boosts engagement rates.


Cons

  • Lacks some advanced WhatsApp automation features.
  • High per-seat costs for enterprise teams.
  • Limited built-in marketing capabilities.


Free Trial

Yes, Sandbox plan is free forever.


Pricing

Sandbox
Starter
WhatsApp Pro
Business
Free
€32/month
€160/month
From €400/month

G2 Rating

Not available

24. BotPenguin

BotPenguin is an official Meta business partner offering an AI-powered WhatsApp automation platform with pre-built templates, ChatGPT integration, and 60+ native integrations. It helps businesses automate marketing, sales, support, and lead generation, all without coding.

Best WhatsApp Automation Tools - BotPenguin

Features

  • No-code WhatsApp chatbot builder with free setup.
  • Integrates with CRMs, Shopify, ticketing tools, and more.
  • Bulk messaging, product carousels, and payment integrations.
  • ChatGPT, GPT-4, Google PaLM, and Claude support for human-like responses.
  • Send bulk broadcast & drip campaigns for targeted communication.
  • Help getting the Green tick verification for brand credibility.


Pros

  • Free initial setup (no credit card needed).
  • Multi-language support for global reach.
  • Works without technical skills.
  • Wide integration ecosystem (60+ tools).


Cons

  • Separate costs for AI and advanced features.
  • Some complex features may require learning curve.


Free Trial

Yes, free “Baby Plan” available.


Pricing

Baby Plan
Little Plan
King Plan
Emperor Plan
Free
$15/month
$50/month
Custom pricing

G2 Rating

Not available

25. Tyntec

Tyntec is an enterprise-grade WhatsApp Business API provider known for its global reach, reliability, and compliance, making it a preferred choice for industries like finance, healthcare, and government. It offers SLA-backed uptime, privacy law compliance, and deep integrations with leading business systems.

Best WhatsApp Automation Tools - Tyntec

Features

  • Template management with approval tracking.
  • Detailed delivery & read receipts.
  • Local and toll-free number provisioning in multiple countries.
  • Built-in opt-in/opt-out consent workflows.
  • Integrations with SAP, Oracle, Salesforce, Microsoft Dynamics, and custom webhooks.


Pros

  • Fully compliant with strict global privacy regulations.
  • High reliability with guaranteed uptime.
  • Strong enterprise integrations for ERP and CRM systems.


Cons

  • Premium pricing not ideal for small businesses.
  • API setup can be complex for non-technical teams.


Free Trial

No public free trial details available.


Pricing

Custom pricing based on business needs, contact Tyntec directly.


G2 Rating

5 out of 5

26. Bitrix24

Bitrix24 is a full-featured CRM and business management platform that integrates WhatsApp through third-party providers like Radist. It combines CRM, project management, workflow automation, and multi-channel communication, making it a strong choice for businesses seeking an all-in-one solution.

Best WhatsApp Automation Tools - Bitrix24

Features

  • WhatsApp integration via Radist for messaging and automation.
  • Bulk WhatsApp messaging from within the CRM.
  • Automated workflows for follow-ups and lead nurturing.
  • Multi-channel communication, including email, calls, and social media.
  • In-depth WhatsApp analytics and reporting.


Pros

  • Versatile platform with CRM, project management, and communication tools.
  • Good value for the range of features offered.
  • Scalable for businesses of all sizes.


Cons

  • Complex interface with a learning curve.
  • Customer support is lousy sometimes.


Free Trial

Yes, Bitrix24 offers a free plan with limited features.


Pricing

Basic
Standard
Professional
Enterprise
$49/organization/month
$99/organization/month
$199/organization/month
$399/organization/month

G2 Rating

4.1 out of 5

27. Bird

Bird (formerly MessageBird) is a powerful WhatsApp automation platform designed for businesses that want to centralize and automate customer communication across WhatsApp and multiple other channels, without writing a single line of code. Its intuitive interface, automation tools, and CRM integrations make it suitable for both marketing and customer support teams.

Best WhatsApp Automation Tools - Bird

Features

  • Bulk WhatsApp broadcasts via easy-to-use campaign tools.
  • No-code visual flow builder for automated messaging.
  • Unified inbox for team collaboration across WhatsApp and other channels.
  • Real-time analytics to track engagement and campaign performance.
  • Integrations with CRMs like Salesforce, HubSpot, and more.


Pros

  • Clean, user-friendly interface.
  • Reliable message delivery with global reach.
  • Strong omnichannel communication features.
  • Detailed analytics for campaign optimization.


Cons

  • Pricing can be high for large-scale messaging.
  • Limited customization options for some workflows.
  • Broader focus beyond WhatsApp might feel excessive for single-channel needs.


Free Trial

Not specified on the website.


Pricing

  • Starts at $45/month (up to 3,000 monthly contacts)
  • Custom pricing available for higher volumes.


G2 Rating

3.9 out of 5

28. WappBlaster

WappBlaster is a bulk WhatsApp marketing tool built for businesses that need to send high-volume messages to both saved and unsaved contacts. With its built-in anti-blocking system and multi-language support, it helps ensure campaigns are delivered smoothly while engaging a diverse audience.

Best WhatsApp Automation Tools - WappBlaster

Features

  • Send bulk messaging to thousands of contacts at once.
  • Anti-blocking technology to reduce account restrictions.
  • Multi-language support for global reach.
  • Multiple account management for switching between numbers.
  • Rich media support (text, images, videos, captions).
  • Campaign scheduling and automated group posting.
  • Performance tracking with detailed campaign reports.


Pros

  • Beginner-friendly, simple interface.
  • Affordable pricing for small businesses.
  • Message personalization for better engagement.
  • Timely delivery with scheduling features.


Cons

  • Operates outside WhatsApp’s official API guidelines.
  • Limited audience targeting and segmentation.
  • High-volume message sending can risk being flagged as spam.


Free Trial

Not specified on the website.


Pricing

First key
Second key
Advanced
Free for 1 day
₹500/year or $10/year
₹2,400/year

G2 Rating

2.5 out of 5

29. WaMessages

WaMessages is a cloud-based WhatsApp automation tool that enables you to send personalized bulk messages to both saved and unsaved contacts. You can manually add contacts or upload them via CSV, attach media, and customize content before sending.

Best WhatsApp Automation Tools - WaMessages

Features

  • Send personalised bulk messages to thousands of contacts at once.
  • Import contacts manually or via CSV.
  • Send messages without saving numbers.
  • Media attachment support (images, videos, documents).
  • Campaign analytics and diagnostic reports.
  • Multiple contact storage options.


Pros

  • Active customer support.
  • Easy-to-use, browser-based platform (no installation required).
  • Free demo available.
  • Well-rated for reliability.


Cons

  • Pricing available only on request for some plans.
  • Feature set is lighter compared to advanced competitors.
  • Can be tricky to navigate for first-time users.


Free Trial

Free demo available.


Pricing

Personal
Team
Business
₹699/month (1 user)
₹1,799/month (3 users)​
₹2,199/month (5 users)

G2 Rating

4.2 out of 5

30. Vepaar

Vepaar (formerly WhatHash) is an all-in-one WhatsApp automation and CRM solution built in India. It helps businesses automate communication, manage leads, and even run eCommerce operations directly from WhatsApp, without juggling multiple tools.

Best WhatsApp Automation Tools - Vepaar

Features

  • Send personalized bulk WhatsApp messages to thousands of contacts.
  • Manage leads and customers with built-in WhatsApp CRM.
  • Build and manage online stores, business websites, and product catalogs.
  • Create polls, surveys, and dashboards to collect insights.
  • Automate follow-ups and quick replies for faster response times.
  • Support multiple languages for global outreach.


Pros

  • Combine marketing, CRM, and eCommerce in one platform.
  • Offer a user-friendly interface with quick onboarding.
  • Provide a free version for startups and small teams.
  • Deliver strong automation for lead nurturing.


Cons

  • Lock advanced features behind higher-tier plans.
  • Offer limited value for non-eCommerce-focused businesses.


Free Trial

Free version available.


Pricing

Pro
Premium
$11/month
$16/month

G2 Rating

4.5 out of 5

31. BusinessOnBot

BusinessOnBot is a Y Combinator–backed Indian WhatsApp automation platform that helps businesses manage all their WhatsApp marketing from one place. It combines chatbots, automated sequences, bulk messaging, and retargeting campaigns to drive sales and customer engagement at scale.

Best WhatsApp Automation Tools - BusinessOnBot

Features

  • Send bulk promotional and transactional WhatsApp messages.
  • Run WhatsApp ad campaigns to drive targeted traffic.
  • Automate customer interactions with AI-powered chatbots.
  • Launch WhatsApp retargeting campaigns to re-engage leads.
  • Integrate with other business tools for automated workflows.
  • Track campaign performance with built-in analytics.


Pros

  • Deliver strong multilingual support for diverse audiences.
  • Provide robust chatbot and chat management features.
  • Offer detailed analytics to measure campaign success.
  • Maintain highly responsive customer support.


Cons

  • Require some learning curve for non-technical users.
  • Offer fewer advanced features compared to bigger global competitors.


Free Trial

Not available.


Pricing

Starter
Pro
Business
₹6,100/month
₹12,000/month
₹25,000/month

G2 Rating

4.3 out of 5

32. Rapid Planner

Rapid Planner is a mobile-first WhatsApp marketing tool built for small and mid-sized businesses to send bulk messages and run campaigns through mobile. Available on both Android and iOS, it offers an intuitive interface that makes it easy to engage directly with customers and strengthen brand presence.

Features

  • Send bulk WhatsApp messages to large contact lists.
  • Launch mobile-based ad campaigns to drive customer engagement.
  • Access a clean, user-friendly interface for quick adoption.
  • Manage campaigns conveniently through the mobile app.
  • Leverage WhatsApp for direct marketing and customer communication.


Pros

  • Provide highly responsive customer support.
  • Deliver a clean, simple interface for easy navigation.
  • Offer a free demo for testing before commitment.
  • Enable quick bulk messaging without technical setup.


Cons

  • Limited to mobile devices only.
  • Lack advanced features compared to more comprehensive platforms.
  • Pricing details are not listed publicly.


Free Trial

Free demo available.


Pricing

Available on request.


G2 Rating

Not available.

33. Mazzapper

Mazzapper is a WhatsApp automation tool built for small businesses that want to connect with customers in a more personal and informal way to boost sales engagement. It allows sending messages to up to 150 contacts every 10 minutes and reaching as many as 500 new people daily, without the need for burner SIM cards or risking account suspension.

Its standout “One-by-One” feature ensures each message is sent individually, reducing the risk of being flagged as spam while keeping communications personal.

Best WhatsApp Automation Tools - Mazzapper

Features

  • Send bulk WhatsApp messages to hundreds of contacts daily.
  • Launch targeted advertising campaigns directly on WhatsApp.
  • Personalize messages for stronger customer connections.
  • Manage campaigns through a mobile application.
  • Use the One-by-One tool to send messages individually and avoid spam flags.


Pros

  • Offer responsive and active customer support.
  • Support multiple languages for broader outreach.
  • Enable personalized message delivery for better engagement.
  • Automatically remove invalid numbers from contact lists.


Cons

  • Lack advanced automation capabilities.
  • Provide fewer features compared to more robust tools.


Free Trial

Free trial available for up to 10 numbers.


Pricing

One-time use
Monthly
Yearly
$4.99
$9.99/month
$35/year

G2 Rating

Not available.

34. Whappend

Whappend is a WhatsApp automation tool built for businesses aiming to enhance marketing, support, and customer engagement. It combines bulk messaging, automation, and analytics to help small and medium-sized businesses run targeted campaigns with minimal effort and maximum reach.

With features like automated replies, anti-spam protection, and multi-agent access, Whappend helps teams collaborate and maintain high response rates while keeping communications compliant.

Best WhatsApp Automation Tools - Whappend
Features
  • Send bulk WhatsApp messages to promote products, services, and campaigns.
  • Automate replies to FAQs for faster customer service.
  • Create and run targeted WhatsApp campaigns with ease.
  • Monitor performance with built-in analytics tools.
  • Prevent spam issues with anti-spammer technology.
  • Support multimedia formats like images, videos, and PDFs.


Pros

  • 24*7 Customer support.
  • Protect outreach with anti-spam features.
  • Support rich media for engaging campaigns.
  • Enable system-generated replies to save time.


Cons

  • Pricing can be high for frequent messaging needs.
  • No permanent free version.
  • Require stable, high-speed internet for smooth operation.
  • Navigation can be complex for first-time users.


Free Trial

No free trial details mentioned.


Pricing

Pay-per-message model, with rates varying by destination country.


G2 Rating

Not available.

35. WaSender

WaSender is a made-in-India WhatsApp marketing solution that helps businesses automate outreach, send bulk messages, and manage large contact lists efficiently. Designed as both an accessibility and WhatsApp automation tool, it supports multimedia messaging, contact filtering, and direct Excel/CSV imports to simplify campaign setup.

It also lets users set up one-way or two-way messaging systems, personalize broadcasts with names and titles, and send queued messages with ease—all while supporting every file type available on the WhatsApp Business platform.

Best WhatsApp Automation Tools - WaSender

Features

  • Send bulk WhatsApp messages with a single click.
  • Personalize messages with names and honorifics for better engagement.
  • Import contacts directly from Excel or CSV files.
  • Filter WhatsApp numbers to refine campaign targeting.
  • Store multiple contact lists for different campaigns.
  • Share multimedia content, including images, videos, and documents.


Pros

  • Offer always-available customer support.
  • Generate detailed reports for performance tracking.
  • Operate with a simple, beginner-friendly interface.
  • Provide additional privacy-focused features.
  • Allow free use with basic functionality.


Cons

  • Less feature-rich compared to advanced tools.
  • Lower market visibility and fewer public reviews.
  • Lacks some automation depth found in competitors.


Free Trial

Free version available.


Pricing

  • Free plan.
  • Pro: $19/month.


G2 Rating

Not available.

36. TimelinesAI

TimelinesAI is an AI-powered WhatsApp automation platform built to simplify repetitive tasks and improve customer engagement. From sending reminders and follow-ups to triggering personalized updates, it helps you run campaigns on autopilot while freeing up time for more strategic work.

The platform also offers valuable customer behavior insights, enabling smarter decisions and more targeted communication. Whether your goal is to streamline internal workflows or strengthen client relationships, TimelinesAI makes it easier.

Best WhatsApp Automation Tools - TimelinesAI

Features

  • Set up automated sequences for recurring tasks and interactions.
  • Drive conversations with AI-powered chat capabilities.
  • Personalize messages based on customer behavior and preferences.
  • Capture and qualify leads automatically.
  • Integrate easily with existing CRMs and business tools.


Pros

  • Provide a shared WhatsApp inbox for team collaboration.
  • Enhance customer experience with timely, relevant communication.
  • Deliver actionable, data-driven insights.
  • Offer a free trial for new users.


Cons

  • Present a steep learning curve for beginners.
  • Offer limited customization options.
  • Risk potential spam issues if not used carefully.


Free Trial

Available.


Pricing

CRM Integration
Shared Inbox
Mass Messaging & Automation
Business
$20/year
$32/year
$48/year
Custom pricing upon request

G2 Rating

Not available.

37. RapBooster

RapBooster is a WhatsApp automation tool built to help SMBs, eCommerce brands, and enterprises scale their sales, marketing, and customer support. It combines bulk messaging, chatbot automation, and CRM integrations so you can run high-impact campaigns without the manual grind.

From scheduling follow-ups to tracking engagement rates, RapBooster keeps your WhatsApp marketing smooth, measurable, and customer-focused.

Best WhatsApp Automation Tools - RapBooster

Features

  • Run bulk WhatsApp campaigns with automated message delivery.
  • Schedule and send follow-ups to nurture leads.
  • Set up auto-responses for FAQs and routine queries.
  • Manage team conversations from a single WhatsApp number.
  • Track campaign performance with detailed analytics.
  • Integrate with CRMs like Zoho, HubSpot, and Salesforce.


Pros

  • Offer an intuitive, beginner-friendly interface.
  • Deliver strong automation for sales and marketing workflows.
  • Integrate seamlessly with popular CRM tools.
  • Maintain high delivery rates for bulk messaging.


Cons

  • Provide limited AI chatbot functionality compared to larger competitors.
  • Keep pricing non-transparent, requiring a custom quote.
  • Slower customer support occasionally .


Free Trial

Not available.


Pricing

Custom pricing based on usage, automation features, and CRM integrations. Contact RapBooster for details.


G2 Rating

Not available.

38. WAMessager

WAMessager is a bulk WhatsApp automation tool built for quick campaigns, instant updates, and simplified audience engagement. It’s perfect for small businesses looking to keep customers informed with timely messages, multimedia content, and easy-to-use campaign tools.

Best WhatsApp Automation Tools - WAMessager

Features

  • Send bulk WhatsApp messages to multiple contacts at once.
  • Create and reuse custom message templates for faster campaigns.
  • Track message delivery with real-time reports.
  • Segment audiences to target specific customer groups.


Pros

  • Offer quick setup for non-technical users.
  • Work well for small-scale promotional campaigns.
  • Support images, videos, and other multimedia formats.


Cons

  • Provide fewer features compared to advanced automation platforms.
  • Lack complex workflow automation.
  • Offer basic analytics with limited campaign insights.


Free Trial

Not specified.


Pricing

  • Basic plan: $10/month per user.
  • One-time payment option available for lifetime access to WhatsApp Bulk Sender.


G2 Rating

Not available.

39. WhatSender

WhatSender is a desktop-based WhatsApp automation tool that lets businesses send bulk messages directly from their PC. With its easy-to-use interface, contact import options, and personalized templates, it’s designed to help companies run high-volume campaigns quickly and efficiently.

Best WhatsApp Automation Tools - WhatSender

Features

  • Send bulk WhatsApp messages from your PC.
  • Import contacts via CSV, TXT, or manual copy-paste.
  • Personalize messages with recipient names or custom variables.
  • Extract contacts from WhatsApp groups for broader reach.
  • Schedule campaigns to send messages at optimal times.
  • Track delivery with detailed campaign logs and reports.
  • Filter contacts for better audience targeting.


Pros

  • Make bulk messaging effortless with a clean, intuitive interface.
  • Save time using automation features like scheduling.
  • Monitor campaigns with detailed analytics.
  • Support multiple Windows versions for wide accessibility.


Cons

  • Provide fewer automation options than advanced WhatsApp API tools.
  • Depend heavily on WhatsApp API for stability.
  • Risk spam flags for bulk promotional messages.


Free Trial

Available.


Pricing

WS Classic
WS Annual Plan
WS Business
WS Business (Annual)
₹265/month
₹1,750/year
₹135 license/month (Purchase minimum: 5 licenses)
₹875 license/year (Purchase minimum: 5 licenses)

G2 Rating

4.5 out of 5.

40. WappBiz

WappBiz is a no-code WhatsApp automation tool built for small and medium-sized businesses. It combines campaign management, AI chatbots, and real-time analytics into one simple dashboard, making it easy to run promotions, automate customer interactions, and track results without technical expertise.

Best WhatsApp Automation Tools - WappBiz

Features

  • Build AI-powered chatbots with a drag-and-drop flow builder for FAQs, lead generation, and customer support.
  • Send bulk broadcasts or schedule campaigns to reach thousands of contacts at once.
  • Store approved templates, media, videos, and documents in a central library for quick reuse.
  • Track delivery rates, open rates, clicks, and response times with real-time analytics.
  • Integrate with Google Sheets to sync contact lists automatically.
  • Connect with 5,000+ apps via Zapier, including CRM, helpdesk, and eCommerce platforms.
  • Sync leads, chats, and records with Zoho and HubSpot in both directions.


Pros

  • Reduce manual messaging with automated chats and campaigns.
  • Gain actionable insights into what content engages your audience.
  • Simplify chatbot creation with an intuitive, no-code builder.
  • Flexible integrations make it easy to fit into your existing workflow.


Cons

  • May require training for teams new to chatbot flows.
  • Pricing is not publicly listed, making cost estimation harder.


Free Trial

Not specified.


Pricing

Available on request.


G2 Rating

Not available.

41. Engati

Engati is a no-code WhatsApp automation and broadcast platform designed for businesses that want to automate conversations without heavy technical setup. It helps teams run WhatsApp campaigns, automate customer queries, and manage support conversations from a single dashboard.

What makes Engati stand out is its multichannel-first approach. While WhatsApp broadcasting is a core use case, Engati also enables businesses to extend the same automation logic across other messaging channels—useful for teams running broader engagement strategies.


Best WhatsApp Automation Tools - Engati

Features

  • Send WhatsApp broadcast messages for marketing, updates, and support.
  • No-code chatbot builder for FAQs, lead capture, and basic workflows.
  • Unified team inbox for WhatsApp and other messaging channels.
  • CRM integrations with platforms like HubSpot and Salesforce.
  • Campaign and chatbot performance tracking through analytics.


Pros

  • Easy to set up and use, even for non-technical teams.
  • Helps reduce manual support workload through automation.
  • Supports multichannel engagement beyond WhatsApp.
  • Helpful documentation and onboarding support.


Cons

  • Chatbot logic is less flexible compared to AI-first platforms.
  • Analytics may feel limited for very high-volume campaigns.
  • Advanced features can become expensive for smaller teams.


Free Trial

Yes, Engati offers a free trial.

Pricing

Accelerator
Growth
Enterprise
$99 / quarter
Custom pricing
Custom pricing

*WhatsApp conversation charges are billed separately.


G2 Rating

4.1 out of 5

42. NovoChat

NovoChat is a WhatsApp automation and WhatsApp blast platform built primarily for eCommerce brands. It focuses on helping D2C teams run promotional campaigns, manage customer conversations, and drive revenue directly from WhatsApp, all from a single workspace.

What sets NovoChat apart is its commerce-first design. With deep integrations into platforms like Shopify and EasyStore, it enables brands to automate product promotions, cart recovery, and order-related communication without stitching together multiple tools.

It’s a strong fit for online retailers looking to turn WhatsApp into a high-conversion sales and support channel.

Best WhatsApp Automation Tools - NOVOCHAT

Features

  • Multichannel messaging across WhatsApp, Messenger, Telegram, and LINE.
  • WhatsApp and Messenger broadcast campaigns from one dashboard.
  • Audience segmentation for personalized promotional messaging.
  • Native Shopify and EasyStore integrations for product and order syncing.
  • Automated abandoned cart recovery workflows.
  • Shared team inbox with real-time collaboration.
  • Campaign performance tracking for reads, clicks, replies, and revenue.
  • Pre-built automation flows for sales, delivery updates, and promotions.
  • CSV-based contact and conversation import/export.
  • API access for custom integrations.


Pros

  • Purpose-built for eCommerce and D2C brands.
  • Strong Shopify integration for revenue-driven WhatsApp campaigns.
  • Easy automation setup for non-technical teams.
  • Clear revenue attribution from WhatsApp campaigns.
  • Clean interface with actionable engagement metrics.


Cons

  • Broadcast campaigns are limited to WhatsApp and Messenger.
  • Advanced capabilities require higher-tier plans.
  • Chatbot customization is relatively basic.


Free Trial

Yes, NovoChat offers a 7-day free trial on all plans.

Pricing

Starter
Pro
Business
$25/month
$150/month
$250/month

Custom enterprise pricing available on request.


G2 Rating

4.4 out of 5

43. Ameyo

Ameyo is an enterprise-grade customer engagement and contact center platform with native support for the WhatsApp Business API. It’s built for organizations that manage high conversation volumes, complex workflows, and large support teams across multiple channels.

Rather than positioning itself as a lightweight broadcast tool, Ameyo embeds WhatsApp deeply into its contact center ecosystem, making it a strong fit for mid-sized to large enterprises that want WhatsApp to work seamlessly alongside voice, email, and other digital channels.

Best WhatsApp Automation Tools - Ameyo


Features

  • Official Meta-approved WhatsApp Business API access.
  • Unified agent desktop for omnichannel interactions.
  • WhatsApp broadcast campaigns for alerts, reminders, and promotions.
  • Intelligent ticketing and skill-based agent routing.
  • Workflow automation for responses and follow-ups.
  • Real-time reporting with visual analytics dashboards.
  • Chatbots for FAQs and transactional messaging.
  • CRM integrations with Salesforce, Zoho, and Freshdesk.
  • Role-based access control for large teams.
  • Multi-language and localization support.


Pros

  • Strong contact-center-grade WhatsApp integration.
  • Clear visibility into agent and campaign performance.
  • Advanced automation suited for high-volume operations.
  • Compliance-ready for regulated industries.
  • Well-suited for BFSI, telecom, and healthcare use cases.


Cons

  • Pricing is not publicly disclosed.
  • Setup and workflows may feel heavy for small teams.
  • Interface feels less modern compared to newer SaaS tools.


Free Trial

Not publicly listed. A demo or trial requires contacting Ameyo’s sales team.

Pricing

Custom pricing based on business size, channels, and use case.
(Contact sales for a tailored quote.)

G2 Rating

4.3 out of 5

44. BiteSpeed

BiteSpeed is a WhatsApp marketing and automation platform built exclusively for D2C brands, with a strong focus on Shopify-powered stores. It helps ecommerce teams drive conversions, automate post-purchase journeys, and run targeted WhatsApp campaigns, all from a single inbox.

BiteSpeed is especially effective for brands looking to recover revenue after checkout, whether that’s reducing RTOs, converting COD orders to prepaid, or re-engaging customers with upsell and review flows.

Best WhatsApp Automation Tools - BiteSpeed

Features

  • Visual flow builder for automated WhatsApp campaigns.
  • COD order confirmation and COD-to-prepaid conversion workflows.
  • Abandoned cart recovery via WhatsApp reminders.
  • Automated review collection after purchase.
  • Segmented broadcasts based on customer behavior.
  • Shared inbox for WhatsApp and Facebook conversations.
  • Upsell and cross-sell automation for repeat purchases.


Pros

  • Strong focus on revenue recovery and post-purchase automation.
  • Smart segmentation for targeted WhatsApp campaigns.
  • Effective in reducing RTOs through COD confirmation flows.


Cons

  • Works only with Shopify stores.
  • Support inbox is relatively basic compared to broader CX platforms.


Free Trial

Yes, a free plan is available with limited features.


Pricing

Custom pricing based on store size and usage.
(Contact sales for details.)

G2 Rating

Not currently listed on G2.

45. BotSpace

BotSpace is a no-code WhatsApp Business API platform designed for teams that want to automate conversations, run broadcasts, and manage WhatsApp at scale, without technical complexity.

BotSpace focuses on simplicity. From setting up chatbots and sending bulk messages to syncing WhatsApp with CRMs and eCommerce tools, it helps businesses move fast while staying compliant.
It’s a good fit for growing teams that want automation without heavy setup or engineering effort.

Best WhatsApp Automation Tools - BotSpace

Features

  • No-code chatbot builder for FAQs and operational workflows.
  • Bulk WhatsApp broadcast campaigns.
  • Real-time analytics for engagement and campaign tracking.
  • Shared team inbox for collaborative conversation handling.
  • Integrations with Shopify, HubSpot, Zapier, and other tools.


Pros

  • Very easy to use with zero coding required.
  • Strong integrations across CRM and eCommerce ecosystems.
  • Scales gradually with business growth.


Cons

  • Costs can rise with high messaging volumes.
  • Support response times may slow during peak periods.


Free Trial

Yes, BotSpace offers a free plan with basic features and 1 user seat.


Pricing

Free
Starter
Pro
Premium
$0/month (1 seat, basic features)
₹2,999/month
₹6,299/month
₹19,499/month

*WhatsApp conversation charges apply separately.


G2 Rating

4.7 out of 5

46. SAASYTO

Saasyto is a bulk WhatsApp marketing and automation tool used by businesses that want high-volume outreach with minimal setup. It focuses on campaign execution features like message variation, scheduling control, and multi-number usage, without requiring WhatsApp API onboarding.

SAASYTO is often chosen by teams prioritizing speed and volume over deep integrations, especially for outbound-heavy campaigns.

Best WhatsApp Automation Tools - SAASYTO

Features

  • Send campaigns using multiple virtual WhatsApp numbers to distribute volume.
  • Use Spintax to create message variations and reduce repetition.
  • Personalize messages with CSV-based variables (name, custom fields, etc.).
  • Chatbots and auto-responders for basic automation.
  • Campaign scheduling with randomized intervals.
  • Multi-device access for team collaboration.


Pros

  • No per-message pricing; fixed-cost plans.
  • Quick setup without WhatsApp API approval.
  • Message variation and scheduling controls to reduce repetition.


Cons

  • Uses unofficial methods, which increases ban or suspension risk.
  • Limited analytics, CRM integration, and team inbox features.
  • Not designed for long-term, compliance-first scaling.


Free Trial

Yes, a 7-day free trial is available.

Pricing

Standard
Enhanced
Premium
₹399
₹599
₹999

*Annual payment options available.


G2 Rating

Not listed on G2.

47. CBOT

CBOT is an AI-driven WhatsApp marketing and customer service automation platform built for businesses that need to manage high-volume conversations with minimal human intervention. It leverages the WhatsApp Business API to power intelligent chatbots and voice assistants that handle sales queries, support requests, and routine workflows at scale.

CBOT positions itself as a service-automation solution rather than a pure broadcast tool, making it suitable for enterprises that prioritize 24/7 availability, omnichannel coverage, and AI-led customer engagement.

Best WhatsApp Automation Tools - CBOT

Features

  • AI-powered chatbots and voice assistants for end-to-end automation.
  • Native WhatsApp Business API integration.
  • Omnichannel support across WhatsApp, Facebook Messenger, and more.
  • Pre-built eCommerce chatbots for common operational tasks.
  • Live-chat handover for complex or high-intent conversations.
  • Scales to handle unlimited monthly active users.


Pros

  • Strong AI-first approach for customer service automation.
  • Supports always-on, omnichannel customer engagement.
  • Designed for large-scale operations with no user caps.
  • Suitable for enterprises with complex support workflows.


Cons

  • No free trial available.
  • Advanced integrations may require technical assistance.
  • Pricing transparency is limited.


Free Trial

Not available.


Pricing

Custom pricing based on use case and scale.
(Contact CBOT’s sales team for details.)


G2 Rating

Not listed on G2.

48. Plivo

Plivo is a developer-centric WhatsApp Business API provider built for teams that want maximum flexibility and control over their messaging workflows. It’s designed for businesses with in-house technical resources that prefer to build, customize, and scale WhatsApp automation using APIs rather than out-of-the-box tools.

Plivo works well for companies that need WhatsApp to plug directly into their existing systems, CRMs, helpdesks, or custom applications—while maintaining high reliability and deliverability.

Best WhatsApp Automation Tools - Plivo

Features

  • Programmable APIs to send, receive, and manage WhatsApp messages at scale.
  • Automation support for transactional alerts, reminders, and campaigns.
  • Easy integration with CRMs, support tools, and custom backends.
  • Real-time delivery reports and engagement analytics.


Pros

  • Strong API documentation and developer tooling.
  • Reliable performance and high message deliverability.
  • Flexible architecture for custom WhatsApp use cases.


Cons

  • Requires technical setup and development effort.
  • Not ideal for non-technical or marketing-first teams.
  • Pricing and usage tracking can feel complex for beginners.


Free Trial

Yes, Plivo offers a free trial with limited credits.

Pricing

Pay-as-you-go pricing based on usage.
WhatsApp conversation charges apply as per Meta’s official rates.

G2 Rating

4.5 out of 5

49. Wappbiz

Wappbiz is a Meta-verified WhatsApp Business API platform designed to help businesses automate messaging, engage customers, and scale communications across sales, support, and marketing. Its all-in-one dashboard combines bulk messaging, AI-assisted automation, and team collaboration, making it suitable for teams that want a unified WhatsApp engagement solution without worrying about compliance.

Wappbiz is trusted by thousands of businesses worldwide to streamline customer interactions, automate workflows, and deliver personalized campaigns at scale.

Best WhatsApp Automation Tools - WappBiz

Features

  • Official WhatsApp Business API access for compliant messaging and broadcast campaigns.
  • Bulk WhatsApp messaging to send personalized offers, alerts, and updates to large lists.
  • AI chatbot and no-code automation for instant replies and repeatable workflows.
  • Shared inbox for teams to manage WhatsApp conversations collaboratively.
  • Campaign scheduling and drip messaging to nurture leads over time.
  • Click-to-WhatsApp integration to turn traffic from ads or websites into messaging threads.
  • Lead generation features and analytics to measure delivery, engagement, and conversion metrics.


Pros

  • Built on the official WhatsApp API, ensuring long-term account safety.
  • Combines automation, broadcasting, and team inbox in one platform.
  • AI and no-code tools reduce manual workload for support and marketing teams.
  • Scalable across industries—eCommerce, healthcare, real estate, education, and more.


Cons

  • Pricing tiers and detailed plans are not fully transparent without inquiry.
  • Some advanced features (e.g., custom integrations) may require support or onboarding resources.
  • Not listed on major review platforms like G2 or Capterra with comprehensive ratings. (Rating visibility varies by source).


Free Trial

Yes, Wappbiz offers a free trial with no credit card required to get started.


Pricing

  • Starter: ₹999/month (basic API plan)
  • Annual plans available with discounts
    Custom enterprise options may be available on request.


G2 Rating

4.3+ on G2 based on available platform listings.

50. Sinch

Sinch is an enterprise-grade WhatsApp Business API provider that helps businesses automate customer conversations, send messages at scale, and integrate WhatsApp into broader communication workflows. Built on Sinch’s robust messaging infrastructure, it’s ideal for teams that need reliable high-volume outreach with deep system integration.

Sinch doesn’t just handle WhatsApp, it offers a Conversation API that unifies messaging across channels like SMS, RCS, Messenger, and more, making it a versatile choice for businesses aiming to centralize customer communication.

Features

  • Official WhatsApp Business API access for compliant, scalable messaging.
  • Ability to connect WhatsApp messaging with existing CRM, helpdesk, or engagement tools.
  • Centralized Conversation API to manage multiple channels from a single integration.
  • Automated messaging for alerts, reminders, and customer journeys at scale.
  • Real-time delivery and engagement reports to track campaign effectiveness.
  • Support for multi-language messaging and regional communication.


Pros

  • Designed for high-volume, enterprise-level deployments.
  • Strong reliability with backing from a global communications network.
  • Enables integration with CRM and other backend systems for seamless automation.
  • Omnichannel messaging via a single API reduces development complexity.

Cons

  • Developer involvement and technical setup are required for API use.
  • Pricing and plan details are not fully transparent and typically require a sales discussion.
  • Less focused on out-of-the-box marketing workflows compared to dedicated SaaS tools, requiring custom build-outs for advanced automations.

Free Trial

Yes — Sinch invites businesses to try the platform or speak with an expert before committing. Plans can also be piloted with trial credits.

Pricing

Sinch pricing isn’t published publicly; it varies based on message volume, integration needs, and business scale. Most plans are custom quoted after consultation.

G2 Rating

4.6 out of 5


Note: Pricing and G2 ratings of these WhatsApp automation tools may change over time. For the most accurate and up-to-date information, please visit their official websites.

How Can WhatsApp Automation Tools Benefit Your Business?

Today’s customers expect instant replies, relevant messages, and consistent follow-ups. Manually delivering that at scale is unrealistic and that’s exactly where WhatsApp automation tools add value.

Here’s how they make a real difference for businesses:

1. Send Automated & Personalized Messages

Send messages automatically based on time or customer actions, welcome messages, order confirmations, reminders, or follow-ups. Personalization tokens (name, order ID, date) keep conversations human, even when automated.


2. Reply Instantly to FAQs

Automate replies for FAQs like pricing, order status, or availability. Customers get answers instantly, and your team isn’t stuck repeating the same responses all day.


3. Engage Customers with Chatbots

AI-powered chatbots handle lead qualification, product queries, and basic transactions simultaneously, without delays or manual effort.


4. Integrate with Your CRM

Integrate WhatsApp with your CRM to log chats, track preferences, and trigger campaigns based on real customer behavior. Every message becomes data-backed, not guesswork.


5. Send Timely Alerts & Updates

Use WhatsApp to send time-sensitive updates, flash sales, delivery notifications, service alerts, knowing they’ll actually be seen and acted on.


6. Streamline Orders and Post-Sales Flows

Automate confirmations, tracking updates, feedback requests, and support handoffs. This reduces errors and improves the post-purchase experience.


7. Cut Marketing Costs

WhatsApp’s high engagement means fewer follow-ups, less manual work, and better ROI compared to email or SMS-heavy workflows.


8. Stronger Customer Retention

Consistent, timely communication builds trust. Customers who feel informed and supported are far more likely to return.

In short:
WhatsApp automation isn’t just about saving time.

It’s about scaling conversations, improving customer experience, and driving more conversions, with the same team size.

WhatsApp Automation Benefits at a Glance

  • Save Time & Effort – Automate repetitive tasks like order confirmations, reminders, and follow-ups.
  • Respond 24/7 – Set instant replies for FAQs to keep customers happy round the clock.
  • Boost Personalization – Send tailored messages based on customer data and behavior.
  • Integrate with CRM – Log chats, trigger campaigns, and keep all data in one place.
  • Send High-Impact Alerts – Notify customers instantly about sales, updates, and launches.
  • Streamline Orders – Automate confirmations, tracking, and feedback collection.
  • Cut Marketing Costs – Reach more customers for less with WhatsApp’s 98% open rate.
  • Build Loyalty – Stay top-of-mind with consistent, friendly communication.

Result: More sales, happier customers, and smoother operations, all with less manual work.

Use Cases of WhatsApp Automation for Business

After understanding the benefits, let’s explore how WhatsApp automation can make a real-world impact across different areas of your business:

1. Automated Customer Support

Deploy chatbots to instantly answer FAQs, provide 24/7 support, and free up human agents for complex cases, improving resolution times and customer satisfaction.

2. Marketing & Sales Campaigns

Send personalized promotions, product recommendations, and event updates directly to customers. Automate lead qualification, appointment booking, and even closing deals.

3. Appointment Scheduling

Let customers book appointments within WhatsApp, reducing back-and-forth communication and minimizing no-shows.

4. Order Tracking & Confirmation

Automate order confirmations, shipping updates, and delivery notifications in real time to boost transparency and trust.

5. Feedback & Survey Collection

Send automated surveys and feedback requests to quickly gather insights that improve your products and services.

6. Internal Communication

Automate team updates, reminders, and document sharing for faster, more efficient internal workflows.

7. Lead Management

Integrate WhatsApp with your CRM to capture leads, qualify them automatically, and set up follow-ups without manual effort.

8. Loyalty Program Management

Send reward notifications, personalized offers, and exclusive deals to keep loyal customers engaged.

9. Ecommerce Process Automation

Handle everything from order confirmations to returns through automated WhatsApp workflows for a seamless shopping experience.

Top 6 Practical Examples

  1. Greeting Messages – Welcome new customers with friendly, personalized messages that can include offers or useful links.
  2. Marketing Automation – Share deals, bestsellers, and new arrivals straight to customer phones for higher engagement.
  3. Instant Checkouts – Let customers complete purchases quickly inside WhatsApp.
  4. Appointment Reminders – Reduce no-shows with timely reminders and rescheduling options.
  5. Meeting Scheduling – Allow customers to directly book demos, services, or consultations via chatbot.
  6. Support Question Responder – Auto-reply to common queries within seconds to meet customer expectations for speed.

By automating WhatsApp communication, you not only save time but also deliver consistent, personalized experiences that build loyalty.

Up next let's explore "How to Choose the Right WhatsApp Automation Tool"

Now that you know what’s possible with automation, let’s dive into how to pick a solution that actually fits your business goals, budget, and workflows.

How to Choose the Right WhatsApp Automation Tool

The right WhatsApp automation tool isn’t just about flashy features, it’s about finding a solution that fits your goals, workflows, and team capabilities. Here’s how to make the right choice:

1. Start with Your Goals

Be crystal clear on what you want to achieve. Is your focus running marketing campaigns, automating customer support, tracking analytics, or managing orders?

  • Example: An e-commerce brand might prioritize abandoned cart reminders, while a service-based business may need appointment scheduling.

2. Look for Official API Access

Avoid providers that rely on unofficial methods, they risk getting your number banned. Always check if the provider is an official WhatsApp Business Solution Provider (BSP) recognized by Meta.

3. Prioritize Ease of Use

Choose a tool with a clean, intuitive dashboard. Drag-and-drop flow builders, pre-built templates, and minimal training requirements make life easier, especially for non-technical teams.

4. Check Integration Capabilities

Your automation tool should work with your existing CRM, helpdesk, e-commerce, or marketing stack. Look for plug-and-play integrations with platforms like HubSpot, Zoho, Shopify, or Zapier to keep workflows smooth.

5. Consider Scalability & Customization

Pick a platform that can grow with your business and adapt to your brand voice. Custom chatbot flows, personalized templates, and flexible automation rules are a must for long-term use.

6. Evaluate AI & Omnichannel Features

AI-powered chatbots, intelligent routing, and sentiment analysis can give you a competitive edge. If you also communicate via Instagram, Facebook Messenger, or Telegram, consider a tool with omnichannel support.

7. Compare Pricing & Support

Balance cost with value. Transparent pricing (no hidden fees) and 24/7 support, whether via live chat, email, or a dedicated account manager, can save you headaches down the road.

8. Check for Team Collaboration Tools

Multi-agent inboxes, conversation routing, and internal notes help larger teams stay organized while serving customers efficiently.

9. Demand Strong Analytics

Choose a platform with detailed reporting so you can track open rates, click-throughs, agent performance, and campaign ROI.

💡 Pro tip: Shortlist 3–4 tools, test them with a free trial, and measure them against your must-have criteria before committing.

Automate Your WhatsApp Marketing Efforts with YCloud

If WhatsApp is already your highest-engagement channel, YCloud is how you scale it without friction or risk.

YCloud is an official Meta-approved WhatsApp Business Solution Provider (BSP) built to help businesses automate marketing, sales, and support, without bans, limits, or manual chaos.

With YCloud, you can:
  • Launch automated WhatsApp campaigns that feel personal, not spammy
  • Send bulk broadcasts to unlimited contacts using approved templates
  • Segment audiences and trigger messages based on real user behavior
  • Convert conversations into revenue with CTWA Ads + CAPI tracking
  • Manage replies effortlessly in a shared team inbox or via AI chatbots

No hacks. No guesswork. No juggling tools.

Just one platform to attract leads, nurture conversations, close faster, and retain customers, at scale.

Trusted by 200,000+ global brands, YCloud turns WhatsApp from a chat app into a revenue engine.

How to Get YCloud?

Kindly click on the Below Banner to book a FREE DEMO and learn more about our product offering, features and pricing plans.

How to Get WhatsApp API?

Built with AI at its core, YCloud is the ultimate WhatsApp marketing and automation solution, giving you everything you need in one powerful platform.

Now market, sell, support, and scale your business by 10X with YCloud!

👉 Get Your Free DEMO Now 👈

Ready to try? Explore How to Get YCloud for FREE next!

How to Get YCloud for FREE?

It's Simple!

Subscribe to our FREE plan and get a free lifetime experience of YCloud with unlimited messaging API.


[Book a FREE Demo] and see how YCloud can power up your WhatsApp strategy!

🚀 Try YCloud today and see how effortless WhatsApp automation can be when you have the right partner.

Suggested Read:



Case Studies:


Frequently Asked Questions

Can I use WhatsApp automation for free?

The WhatsApp Business app offers free basic automation like greeting messages and quick replies. For advanced features such as bulk messaging, analytics, and integrations, you’ll need a paid solution such as YCloud.

How do I pick the right WhatsApp automation tool?

Look for:

  • Official WhatsApp API access
  • Ease of use and visual automation builder
  • Integration with your CRM/e-commerce tools
  • Strong security standards
  • Transparent pricing and reliable support
Can I use WhatsApp automation for personal tasks?

Yes, such as sending reminders or scheduled messages, but avoid spamming or overusing automation in personal chats.

How do I make sure my automated messages are effective?

Keep them relevant, well-timed, and personalized. Test regularly and adjust based on engagement metrics and feedback.

What is WhatsApp automation for businesses?

It’s the process of using software to handle repetitive WhatsApp tasks, like sending updates, appointment reminders, or answering FAQs, without manual effort. This boosts efficiency, speeds up responses, and improves the customer experience.

Are WhatsApp automation tools secure?

Yes, if you choose an official WhatsApp Business Solution Provider (BSP) or a reputable platform with strong encryption, GDPR compliance, and data protection protocols.

What are the advantages of WhatsApp automation?

Automation saves time, improves customer engagement, generates more leads through follow-ups, and enables 24/7 instant responses, helping you scale communication without extra workload.

What are common use cases for WhatsApp automation?
  • Customer support (FAQs, order updates, appointment booking)
  • Marketing campaigns and newsletters
  • Lead nurturing and sales follow-ups
  • Internal team updates and task management
What are best practices to avoid issues with WhatsApp automation?
  • Follow WhatsApp’s policies to prevent number bans
  • Personalize messages instead of sounding robotic
  • Work with an official BSP to stay compliant
  • Monitor and refine your automation workflows regularly
Can WhatsApp automation tools send personalized messages?

Absolutely. Many tools allow dynamic fields like name, location, and past purchases to make your messages more relevant and engaging.

10X Your Business on WhatsApp with YCloud

Book Your 1-on-1 FREE Demo

Team YCloud

Team YCloud
We’re the WhatsApp wizards, decoding chatbots, automation, and marketing, one message at a time! 🚀📲