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Top 10 WhatsApp Chatbot and WhatsApp AI Agent Providers in Spain (2027 Edition)
Team YCloud
·
November 6, 2026
·
33 min read
You’re running a business in Spain…!
A potential customer messages your business on WhatsApp after working hours…
They ask about pricing, but no one replies until the next morning.
By then, they have already contacted your competitors.
A WhatsApp chatbot could have prevented that…
But can it answer follow-up questions, qualify leads, book appointments, and hand over conversations to your sales team when needed?
That’s where choosing the right WhatsApp chatbot or AI agent becomes important!
But with so many platforms offering similar features, how do you know which one actually fits your business and budget?
To help you decide, we’ve compared the top 10 WhatsApp chatbot and WhatsApp AI agent providers in Spain, covering key features, pros and cons, free trial options, pricing plans, and G2 ratings.
Whether you’re looking for your first chatbot or replacing an existing one, this guide will help you narrow down your options before committing.
Let’s start with a side-by-side comparison of the top 10 WhatsApp chatbot & WhatsApp AI agent providers in Spain.
Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.Comparison Table: Top WhatsApp Chatbot and WhatsApp AI Agent Providers in Spain
Here’s a side-by-side comparison of the top 10 WhatsApp chatbot and WhatsApp AI agent providers in Spain, covering their free trial options, pricing plans, and G2 ratings.
Product Name | Free Trial | Pricing | G2 Rating |
YCloud |
|
| 4.9/5 |
Landbot |
|
| 4.7/5 |
Hubtype |
|
| 4.0/5 |
WOZTELL |
|
| Not rated |
Aunoa |
|
| Not rated |
indigitall |
|
| 4.8/5 |
Oct8ne |
|
| 5.0/5 |
Centribal |
|
| Not rated |
Clientify |
|
| 3.9/5 |
1MillionBot |
|
| Not rated |
Now, let’s look more closely at each WhatsApp chatbot provider, starting with YCloud, and compare their actual chatbot capabilities, pros, and cons.
1. YCloud — The #1 WhatsApp AI Agent Provider in Spain
YCloud is an official Meta WhatsApp Business Solution Provider (BSP) offering a no-code WhatsApp chatbot builder and AI-powered WhatsApp agents for sales, lead generation, and customer support.
Businesses can build rule-based chatbots or train AI agents using their website, FAQs, and product documents to answer customer questions, qualify leads, recommend products, and automate conversations. Complex enquiries can be transferred to human agents without losing conversation context.
Key Features
- Intuitive no-code WhatsApp chatbot builder to create automated conversations without technical expertise
- Build unlimited rule-based chatbot flows with keyword triggers, interactive buttons, and predefined responses
- Create AI-powered WhatsApp agents that understand customer intent and respond to open-ended questions
- Train WhatsApp AI agents using company websites, FAQs, product manuals, and business documents
- Ready-to-use AI agent prompts for lead generation, sales assistance, and after-sales customer support
- AI-assisted prompt creation to configure chatbot instructions and responses using natural language
- Automate customer enquiries, FAQs, lead qualification, appointment scheduling, and customer support
- Automatically collect customer details, identify purchase intent, and qualify potential leads through WhatsApp conversations
- Recommend relevant products and services based on customer requirements and business knowledge
- Connect AI agents with Shopify, CRM systems, and external APIs to check orders, update customer information, and process approved requests
- Create guided WhatsApp chatbot conversations using keyword matching, questions, buttons, and conditional response paths
- Configure chatbot behavior, knowledge sources, permissions, and escalation rules based on business requirements
- Seamlessly transfer conversations from AI chatbots to human agents with customer context and conversation history
- Multilingual AI-powered conversations to handle customer enquiries in Spanish and other languages
- Automatically generate conversation summaries and use AI suggestions to assist human agents
- Monitor chatbot performance through flow triggers, customer responses, resolution times, and AI conversation analytics
- Continuously improve AI agent responses using updated business knowledge and reviewed human conversations
Pros
- Easy-to-use no-code chatbot and AI agent builders for non-technical teams
- Combines rule-based WhatsApp automation and generative AI agents within one platform
- Free-forever plan with access to the chatbot builder and generative AI capabilities
- Build unlimited chatbot flows even on the Free plan
- Includes 500,000 generative AI credits in the Free plan
- AI agents can perform business actions through configured API and CRM integrations
- Built-in human handover for conversations requiring personal assistance
- Customizable AI knowledge, instructions, and permissions for better control over chatbot responses
- Supports multilingual conversations for businesses serving customers across different markets
- Zero markup on Meta’s WhatsApp messaging charges
- Chatbot analytics and AI performance insights to identify areas for improvement
Cons
We strive to deliver a seamless experience with our product. However, if we fall short of your expectations in any area, please let us know. We’re always looking for ways to improve and serve your business better.
Free Trial Option
Yes, YCloud offers a Free Forever plan with access to its WhatsApp chatbot builder, AI capabilities, and unlimited messaging API.
Free lifetime experience of YCloud with unlimited messaging API.
The Free plan includes 500,000 generative AI credits and requires no credit card.
Pricing
Free | Growth | Pro | Enterprise |
| $0/forever | $39/mo | $89/mo | $399/mo |
Paid prices reflect annual billing. All plans include the chatbot builder and generative AI credits, with allowances varying by plan.
Zero markup on WhatsApp messaging fees. Meta messaging charges and additional AI credit purchases, where available, are separate.
G2 Rating
4.9 out of 5
2. Landbot
Landbot is a Barcelona-based conversational AI platform that helps businesses build WhatsApp chatbots and AI agents without coding.
Its visual chatbot builder allows businesses to automate customer enquiries, qualify leads, book appointments, and guide customers through personalized conversations. It combines rule-based chatbot flows with generative AI to handle complex questions and transfer conversations to human agents when needed.
Key Features
- Intuitive drag-and-drop WhatsApp chatbot builder with ready-to-use templates and conditional logic
- Build AI-powered WhatsApp agents to understand customer intent and answer open-ended questions
- Combine rule-based chatbot flows with generative AI for more flexible customer conversations
- Train WhatsApp AI agents using company websites, FAQs, business documents, and knowledge bases
- AI Copilot to create, edit, and optimize chatbot flows using natural language prompts
- Automate lead capture, qualification, scoring, and routing through WhatsApp chatbot conversations
- Create WhatsApp chatbot flows using interactive buttons, keyword triggers, and personalized responses
- Automate appointment bookings and customer follow-ups through chatbot integrations with Calendly and CRM systems
- Connect WhatsApp chatbots with HubSpot, Salesforce, Pipedrive, Google Sheets, and other tools to sync customer information
- Seamlessly transfer chatbot conversations to human agents while retaining customer details and conversation history
- Build multilingual WhatsApp AI agents to handle customer enquiries in different languages
- Test WhatsApp chatbot flows using a dedicated testing environment before publishing
- Track chatbot performance, conversation drop-offs, and lead conversion goals through analytics and reporting
Pros
- Easy-to-use visual chatbot builder requiring little to no coding knowledge
- Combines structured chatbot flows and generative AI agents within one platform
- AI agents can be trained on business-specific information for more relevant customer responses
- Built-in AI Copilot to speed up chatbot creation and workflow improvements
- Supports lead qualification, appointment booking, and human handover through automated chatbot flows
- Native CRM integrations to automatically update leads and customer information
- Free WhatsApp chatbot testing using Landbot’s test number
- 14-day free trial to explore chatbot and AI automation features
Cons
- Connecting your own WhatsApp number requires WhatsApp Professional, starting at €200/month with monthly billing
- Additional €0.10 per AI chat after exceeding the 500 monthly AI chat allowance in WhatsApp Professional
- Extra €0.05 per chatbot chat beyond the included monthly allowance
- Additional €0.05 per delivered WhatsApp marketing, utility, or authentication template message on top of Meta’s fees
- Extra €0.003 per service message after exceeding the applicable monthly allowance, plus Meta fees where applicable
- Additional €100/month for each extra WhatsApp number and €25/month for each additional agent seat
- Complex chatbot workflows and advanced integrations may require technical configuration
- Free plan supports chatbot testing but does not include a connected production WhatsApp number
Free Trial Option
Yes, Landbot offers a 14-day free trial to explore its chatbot builder and AI automation capabilities.
A Free Forever plan is also available with 100 monthly chats and access to WhatsApp chatbot testing using Landbot’s test number, but it does not include AI chats or a connected business number.
Pricing
Free | Starter | Professional | WhatsApp Professional | Business |
| €0/forever | €32/mo | €80/mo | €160/mo | From €400/mo |
Prices reflect annual billing, with WhatsApp Professional costing €200/month on monthly billing. Only WhatsApp Professional and Business include production WhatsApp access.
WhatsApp Professional includes 2,500 monthly chats and 500 AI chats. Meta messaging fees, Landbot’s message surcharges, AI usage overages, extra numbers, and applicable taxes are charged separately.
G2 Rating
4.7 out of 5
3. Hubtype
Hubtype is a Barcelona-based conversational AI platform and official Meta Business Partner that helps enterprises automate WhatsApp customer support, sales, and service operations through AI-powered chatbots and intelligent agents.
Its no-code Flow Builder allows businesses to create WhatsApp chatbot journeys, while specialized AI agents can qualify leads, answer complex enquiries, process customer requests, and transfer conversations to human agents with complete context.
Key Features
- Visual drag-and-drop WhatsApp chatbot builder to create automated conversation flows without coding
- Build specialized WhatsApp AI agents for customer support, sales, lead qualification, and appointment bookings
- AI Agent Router to automatically direct customer enquiries to the most relevant specialized AI agent
- Train WhatsApp AI agents using company documents, website URLs, FAQs, and selected knowledge sources
- Combine keyword triggers, Smart Intents, conditional logic, and generative AI for personalized chatbot responses
- Configure AI agent instructions, guardrails, and fallback rules to control chatbot behavior and responses
- Create interactive WhatsApp chatbot conversations using buttons, product carousels, images, and videos
- Build WhatsApp Flows with interactive forms to collect customer details, booking information, and service requests
- Enable conversational self-service through WhatsApp Webviews for order tracking, bookings, returns, and payments
- Connect WhatsApp AI agents with Salesforce, Zendesk, CRM systems, and external APIs to retrieve and update customer information
- Automatically transfer complex chatbot conversations to human agents with conversation summaries and customer history
- AI Copilot to assist human agents with conversation summaries, response suggestions, and real-time translation
- Build multilingual chatbot flows with AI-assisted translation and language synchronization
- Test chatbot flows before publishing with version control and conversation previews
- Track chatbot automation rates, fallbacks, AI agent performance, customer satisfaction, and conversation outcomes through analytics
Pros
- Official Meta Business Partner specializing in enterprise WhatsApp chatbot and AI agent automation
- No-code Flow Builder for creating and modifying WhatsApp chatbot journeys
- Multi-agent AI architecture that routes enquiries to specialized agents based on customer intent
- Combines rule-based chatbot flows, generative AI, and interactive WhatsApp experiences
- AI agents can complete customer requests through connected CRM, helpdesk, and business systems
- Seamless chatbot-to-human handover with conversation history and AI-generated summaries
- Supports multilingual AI conversations and automated translation
- Advanced chatbot analytics and automated quality evaluation to improve AI responses
- ISO 27001 certification and configurable AI guardrails for enterprise chatbot security
Cons
- Enterprise projects start at approximately €15,000–€20,000/year, making the platform expensive for small businesses
- No publicly disclosed pricing for individual WhatsApp AI agents, chatbot usage, or additional provider messaging markups
- No publicly advertised self-service WhatsApp chatbot free trial with a fixed duration
- Advanced chatbot workflows and custom CRM integrations may require technical implementation assistance
- Complex multi-agent configurations require careful testing and maintenance to ensure accurate chatbot routing
- Meta’s WhatsApp messaging fees are charged separately from Hubtype’s platform fees
Free Trial Option
A standard WhatsApp chatbot free trial with a specified duration is not publicly advertised.
Pricing
Custom enterprise pricing.
Hubtype states that projects start at approximately €15,000–€20,000/year, with final pricing based on business requirements
Meta WhatsApp messaging fees, custom implementation services, and any additional AI usage charges should be confirmed directly with Hubtype.
G2 Rating
4.0 out of 5
4. WOZTELL
WOZTELL is a Valencia-based WhatsApp Business Solution Provider (BSP) that helps businesses build WhatsApp AI chatbots, automate customer enquiries, and manage conversations through ChatGPT-powered automation.
The platform combines rule-based chatbots, generative AI, and CRM integrations, particularly with Zoho, allowing businesses to qualify leads, answer customer questions, book appointments, and automate sales and support workflows.
Key Features
- No-code WhatsApp chatbot builder to create automated conversations using predefined rules and conditional logic
- Build ChatGPT-powered WhatsApp AI agents to answer customer questions and handle complex enquiries
- Create unlimited WhatsApp chatbots using keyword triggers, guided conversations, and reusable templates
- Train AI chatbots using company FAQs, product catalogs, pricing documents, and business knowledge bases
- Configure AI chatbot behavior, response tone, and instructions using custom prompts
- Enable AI agents to search the web, retrieve real-time information, and perform actions through external APIs
- Automate lead generation, customer qualification, appointment scheduling, and support through WhatsApp chatbots
- Create interactive chatbot conversations using WhatsApp buttons, lists, and WhatsApp Flows
- Integrate WhatsApp chatbots with Zoho CRM, Zoho Desk, Zoho Bigin, and Zoho Flow to automate customer data updates
- Automatically create, search, and update Zoho CRM records through chatbot conversations
- Support WhatsApp voice messages with AI-powered transcription and automated responses
- Transfer chatbot conversations to human agents with customer history and conversation context
- Configure multilingual chatbot responses to handle customer enquiries in different languages
- Build chatbot workflows with automated reminders, follow-ups, and scheduled actions
- Connect WhatsApp chatbots with Stripe, PayPal, and external systems to support payments and transactions
Pros
- Official Meta BSP offering WhatsApp chatbot automation through the official WhatsApp Business API
- Free-forever plan with access to the chatbot builder
- Create unlimited WhatsApp chatbots and chatbot sessions across all subscription plans
- Combines rule-based chatbot flows with ChatGPT-powered AI conversations
- Prebuilt chatbot templates to simplify WhatsApp automation setup
- Native Zoho integrations for automated lead capture, CRM updates, and customer support
- AI chatbots can retrieve business information and perform external actions through API integrations
- Supports automated human handover when chatbot conversations require personal assistance
- Supports chatbot automation across WhatsApp, Instagram, Facebook Messenger, and webchat
- No additional subscription charges for WhatsApp numbers or chatbot creation
Cons
- Additional 20% markup on WhatsApp messaging fees across paid plans
- ChatGPT-powered AI chatbots require a separate OpenAI API key with usage-based AI charges
- Free plan is limited to 100 monthly active users and one channel type
- Starter and Growth plans charge an additional $0.08 per monthly active user beyond their respective allowances
- Paid plans require an upfront usage deposit ranging from $50 to $600
- Advanced AI chatbot workflows and external API integrations may require technical configuration
- Unused prepaid credits and deposits are non-refundable upon cancellation
Free Trial Option
Yes, WOZTELL offers a Free Forever plan with access to its WhatsApp chatbot builder, unlimited chatbot creation, and up to 100 monthly active users.
The Free plan also supports one channel type and includes access to the monthly allowance of up to 1,000 free service messages, subject to Meta’s eligibility rules.
Pricing
Free | Starter | Growth | Agency | Scale Up |
| $0/forever | $49/mo | $99/mo | $399/mo | $599/mo |
Prices reflect monthly billing, with discounted annual plans available.
All plans include unlimited chatbot creation and ChatGPT integration, while OpenAI API usage, Meta messaging fees, the 20% markup on paid plans, additional MAUs, prepaid usage deposits, and applicable taxes are charged separately.
G2 Rating
Not yet rated on G2
5. Aunoa
Aunoa is a Valencia-based conversational AI company and official Meta Business Partner that helps businesses automate WhatsApp customer support, lead generation, and sales through intelligent chatbots and AI agents.
Unlike self-service chatbot platforms, Aunoa develops and manages custom AI solutions that understand customer intent, resolve enquiries, process requests, and connect with existing business systems. Its WhatsApp AI agents combine natural language processing (NLP), generative AI, and human supervision to handle complex customer conversations.
Key Features
- Custom-built WhatsApp AI chatbots and virtual assistants for customer support, sales, and lead qualification
- Combine NLP, machine learning, and generative AI to understand customer intent and respond to complex questions
- Integrate AI models from OpenAI, Google, and Anthropic with proprietary conversational AI technology
- Build personalized WhatsApp chatbot flows using guided menus, predefined rules, and AI-powered responses
- Train AI chatbots using company-specific information, customer service data, and business knowledge
- Automate customer enquiries, FAQs, complaint handling, and after-sales support through WhatsApp chatbots
- Capture customer details, qualify leads, and route potential customers to the appropriate sales teams
- Automate WhatsApp appointment bookings, cancellations, rescheduling, and customer reminders
- Enable WhatsApp AI chatbots to check order status, track deliveries, and process returns or service requests
- Integrate WhatsApp chatbots with Salesforce, Zendesk, HubSpot, CRMs, ERPs, and internal business systems
- Retrieve and update customer information directly through chatbot conversations using connected business applications
- Automatically transfer complex chatbot conversations to human agents with complete conversation context
- Create support tickets and record customer interactions automatically when human intervention is required
- Support multilingual WhatsApp AI conversations with language detection and localized responses
- Monitor chatbot automation rates, customer satisfaction, conversation volumes, and unresolved queries through analytics dashboards
- Continuously improve chatbot responses through AI training, conversation reviews, and human supervision
Pros
- Official Meta Business Partner offering WhatsApp AI chatbot solutions through the official WhatsApp Business API
- Combines rule-based chatbot automation with generative AI for complex customer conversations
- Fully managed chatbot development, implementation, training, and ongoing optimization
- Custom WhatsApp AI agents designed around specific business processes and customer requirements
- Chatbots can perform transactional tasks through direct CRM, ERP, and business system integrations
- Supports multilingual AI conversations with human-supervised training and improvements
- Intelligent chatbot-to-human handover with conversation context and automated ticket creation
- Enterprise-level scalability for handling high volumes of WhatsApp customer conversations
- GDPR compliance with ISO 27001 and ENS security certifications
- Personalized chatbot implementation and Spanish-language technical support
Cons
- No publicly disclosed WhatsApp chatbot subscription pricing or standardized chatbot plans
- WhatsApp messaging charges, provider markups, and AI usage costs are not separately disclosed
- No publicly advertised self-service WhatsApp chatbot free trial with a specified duration
- Custom-built chatbot implementation requires consultation, project scoping, and development before deployment
- Fully managed chatbot development offers less direct self-service control than no-code chatbot platforms
- Enterprise-focused solutions may not be cost-effective for small businesses needing basic WhatsApp chatbot automation
Free Trial Option
Aunoa offers a free personalized consultation and product demo to help businesses explore its WhatsApp AI chatbot capabilities.
However, a dedicated free trial with a specified duration, chatbot usage allowance, or self-service access is not publicly advertised.
Pricing
Custom pricing.
Contact Aunoa for a personalized quote based on chatbot requirements, conversation volume, integrations, and implementation scope.
G2 Rating
Not yet rated on G2
6. indigitall
indigitall is a Madrid-based customer engagement platform and official Meta Business Partner that helps businesses automate WhatsApp conversations using generative AI chatbots and intelligent AI agents.
Its OmnIA AI agents can understand customer intent, answer questions, qualify leads, manage bookings, and resolve service requests. The platform also connects WhatsApp chatbots with CRM systems and customer data to deliver personalized responses and transfer complex conversations to human agents.
Key Features
- Build AI-powered WhatsApp chatbots using generative AI, natural language processing (NLP), and machine learning
- Create automated WhatsApp chatbot flows using predefined rules, Dialogflow, and customizable conversation paths
- OmnIA AI agents to understand customer intent, answer complex questions, and complete customer requests
- Train WhatsApp AI agents using company FAQs, product catalogs, policies, and internal knowledge bases
- Combine rule-based chatbot flows with generative AI for more accurate and contextual customer responses
- Intelligent Router Bot to direct WhatsApp conversations to specialized AI agents or human support teams
- Automate WhatsApp lead qualification, appointment bookings, order tracking, and customer support
- Connect WhatsApp AI agents with CRM, ERP, inventory, booking systems, and external APIs through Model Context Protocol (MCP)
- Automatically retrieve customer information, update CRM records, create support tickets, and process bookings through AI agents
- Build interactive WhatsApp chatbot conversations using buttons, multimedia messages, and WhatsApp Flows
- Personalize chatbot responses using customer profiles, preferences, previous interactions, and behavioral data
- Support multilingual WhatsApp AI conversations with automatic language understanding
- Automatically transfer complex chatbot conversations to human agents with complete conversation context
- Configure chatbot fallback responses, content filters, and moderation rules to control AI-generated answers
- Collect customer feedback through emoji-based ratings and automated post-conversation surveys
- Track chatbot performance, unanswered questions, customer feedback, and conversation outcomes through AI-powered analytics
- Set monthly AI chatbot spending limits with automated usage alerts and fallback responses
Pros
- Official Meta Business Partner offering WhatsApp chatbot automation through the official WhatsApp Business Platform
- Combines rule-based chatbots, generative AI, and autonomous AI agents within one platform
- AI agents can perform real-time business actions through CRM, ERP, and external API integrations
- Intelligent multi-agent routing for handling different customer enquiries and business requirements
- AI chatbots trained on business-specific information for more relevant and controlled responses
- Multilingual WhatsApp chatbot support for businesses serving customers across different markets
- Seamless chatbot-to-human handover with customer history and conversation context
- Built-in fallback detection, AI response moderation, and configurable spending controls
- Advanced chatbot analytics to identify unresolved questions and improve automated conversations
- Spanish-language support with enterprise-grade security and GDPR compliance
Cons
- No publicly disclosed WhatsApp chatbot subscription prices, AI agent usage rates, or messaging markups
- No clearly advertised self-service WhatsApp chatbot free trial with a specified duration or usage allowance
- Advanced AI agent integrations with CRM, ERP, and external systems may require technical configuration
- Complex chatbot routing and multi-agent workflows require proper setup and testing before deployment
- WhatsApp API passthrough mode cannot be used alongside indigitall’s AI agents and Contact Center
- AI chatbot responses switch to predefined fallback messages when the configured monthly spending limit is reached
- Meta’s applicable WhatsApp messaging fees are separate from the platform’s undisclosed chatbot costs
Free Trial Option
indigitall offers a free personalized product demo upon request.
Although third-party software directories mention trial availability, a dedicated WhatsApp AI chatbot free trial with a confirmed duration or usage allowance is not publicly specified on its official website.
Pricing
Custom pricing.
Contact indigitall for a personalized quote based on WhatsApp chatbot requirements, AI agent usage, conversation volume, and integrations.
Meta WhatsApp messaging fees and any additional AI usage, integration, or provider charges should be confirmed directly with indigitall before purchasing.
G2 Rating
4.8 out of 5
7. Oct8ne
Oct8ne is a Barcelona-based conversational AI platform that helps eCommerce businesses automate WhatsApp customer support, product recommendations, and sales conversations using AI-powered chatbots.
Its no-code chatbot builder and AI agents can answer product enquiries, recommend items from connected catalogs, assist with order-related questions, and transfer complex conversations to human agents. The platform is particularly useful for online retailers looking to turn WhatsApp conversations into sales.
Key Features
- No-code drag-and-drop WhatsApp chatbot builder with customizable conversation flows and ready-to-use templates
- Build AI-powered WhatsApp agents using ChatGPT to answer customer enquiries and automate support
- Create rule-based chatbot flows using predefined questions, conditional logic, triggers, and personalized responses
- Connect WhatsApp chatbots with product catalogs to automatically recommend relevant products and services
- AI-powered product recommendations based on customer preferences, product searches, and conversation responses
- Automate WhatsApp FAQs, product enquiries, lead capture, and after-sales customer support
- Integrate WhatsApp chatbots with Shopify, WooCommerce, PrestaShop, Magento, and VTEX
- Retrieve product information, order status, and customer details through connected eCommerce systems
- Support WhatsApp voice messages with AI-powered responses to customer enquiries
- Create interactive chatbot conversations using product images, videos, and catalog recommendations
- Automatically transfer complex WhatsApp chatbot conversations to human agents with conversation context
- Configure chatbot availability, human handover rules, and automated responses outside business hours
- Integrate chatbot workflows with CRM systems, external APIs, and customer databases
- Support multilingual chatbot conversations for businesses serving customers in different languages
- Track chatbot activity, customer interactions, lead generation, and conversation outcomes through analytics and reporting
Pros
- No-code WhatsApp chatbot builder requiring minimal technical expertise
- Combines rule-based chatbots and generative AI agents for automated customer conversations
- Strong eCommerce focus with product catalog integration and automated recommendations
- AI chatbots can answer product questions and assist shoppers throughout their buying journey
- Native integrations with leading eCommerce platforms for connecting product and order information
- Supports WhatsApp voice messages and visual product recommendations
- Seamless chatbot-to-human handover for complex customer enquiries
- Customizable chatbot flows with multilingual support and automated triggers
- Spanish-language onboarding, implementation assistance, and customer support
- 14-day free trial without requiring credit card details
Cons
- No publicly disclosed subscription prices for Starter, Standard, Premium, and Enterprise plans
- Starter plan includes only one chatbot and does not offer advanced AI agents or product recommendations
- AI agents and advanced product recommendation features require higher-tier subscriptions
- Custom chatbot integrations and AI Copilot capabilities are restricted to higher-tier plans
- Meta WhatsApp messaging fees apply separately, while additional provider markups are not publicly specified
- Additional human agent licenses can increase costs when scaling chatbot-to-human support
- Connecting WhatsApp requires a verified Meta Business account and separate channel configuration
- Advanced eCommerce chatbot workflows may require technical assistance and additional setup
Free Trial Option
Yes, Oct8ne offers a 14-day free trial without requiring a credit card.
Businesses can explore its chatbot builder and automation features before purchasing, although production WhatsApp API activation may require separate Meta account verification and setup.
Pricing
Custom pricing.
Oct8ne offers Starter, Standard, Premium, and Enterprise plans, with subscription rates available upon request.
AI agents and advanced product recommendations are available on higher-tier plans. Meta messaging fees, additional agent licenses, integrations, and any provider charges should be confirmed before purchasing.
G2 Rating
5.0 out of 5
8. Centribal
Centribal is a Madrid-based conversational AI platform that helps businesses build WhatsApp chatbots and AI-powered virtual assistants to automate customer support, lead generation, and customer interactions.
Its no-code chatbot builder combines rule-based automation, natural language processing (NLP), and generative AI to answer customer enquiries, qualify leads, and handle complex requests. Businesses can also connect chatbots with existing CRM systems and transfer conversations to human agents when needed.
Key Features
- No-code WhatsApp chatbot builder with visual Dialogue Builder, drag-and-drop workflows, and preconfigured templates
- Build AI-powered WhatsApp chatbots using generative AI models such as GPT, Gemini, and Claude
- Combine rule-based chatbot flows, NLP, and generative AI for more natural customer conversations
- Train WhatsApp AI chatbots using company documents, FAQs, knowledge bases, and business information
- Use Retrieval-Augmented Generation (RAG) to generate contextual responses based on company knowledge
- Configure chatbot intents, conversational contexts, and predefined responses to understand customer enquiries
- Automate WhatsApp FAQs, customer support, lead capture, qualification, and service requests
- Create personalized chatbot conversations using customer information and connected business systems
- Integrate WhatsApp chatbots with Salesforce, HubSpot, Zoho, Zendesk, and other CRM platforms
- Connect AI chatbots with internal databases and business applications to retrieve customer information
- Automatically transfer complex chatbot conversations to human agents while retaining customer history
- Build multilingual AI chatbots to support customer interactions across different languages
- Analyze chatbot conversations, customer questions, unanswered queries, and interaction patterns
- Train and improve chatbot responses by reviewing conversations and correcting unanswered questions
- Deploy AI chatbots through cloud-based or on-premise infrastructure according to business requirements
Pros
- No-code visual chatbot builder with ready-to-use templates for faster implementation
- Combines rule-based chatbot flows and generative AI for flexible customer conversations
- Supports multiple AI models, including GPT, Gemini, and Claude
- AI chatbots can use company knowledge bases for more relevant customer responses
- Supports CRM and back-office integrations for automating customer service workflows
- Seamless chatbot-to-human handover with conversation history and context
- Built-in chatbot training and analytics to identify unanswered customer questions
- Cloud and on-premise deployment options for enterprise chatbot implementations
- Essential plan supports up to two virtual assistants and 3,000 monthly conversations
- 15-day free chatbot platform trial advertised on its product landing page
- Spanish-language implementation assistance and technical support
Cons
- No publicly disclosed subscription prices for Essential, Professional, and Enterprise plans
- WhatsApp messaging fees, provider markups, and additional AI usage costs are not clearly specified
- Essential plan is limited to two virtual assistants and 3,000 monthly conversations
- Professional plan supports up to five virtual assistants and 10,000 monthly conversations
- Advanced chatbot integrations and custom AI implementations may require technical assistance
- Chatbot training and knowledge management require ongoing optimization for accurate responses
- Production WhatsApp API access and messaging allowances during the free trial are not publicly confirmed
- Pricing for additional analytics and generative AI capabilities is not clearly disclosed
Free Trial Option
Yes, Centribal advertises a 15-day free trial for its chatbot platform, including chatbot creation, training, intent management, analytics, and integrations.
However, the trial is advertised on an older landing page, so its current availability and production WhatsApp chatbot access should be confirmed directly.
Businesses can also request a free personalized product demo.
Pricing
Custom pricing.
Centribal offers Essential, Professional, and Enterprise plans, with subscription rates available upon request.
Its website advertises conversational AI solutions starting from €280 and generative AI solutions from €400, but does not specify the billing period or WhatsApp chatbot inclusions.
Meta WhatsApp messaging fees, AI usage charges, custom integrations, and any provider markups should be confirmed before purchasing.
G2 Rating
No verified G2 rating available
9. Clientify
Clientify is an Almería-based CRM platform that helps businesses build WhatsApp chatbots and AI agents to automate customer enquiries, qualify leads, and manage sales conversations.
Its visual chatbot builder combines rule-based automation with generative AI, allowing businesses to answer FAQs, book appointments, and collect customer details. Each chatbot interaction is connected to the CRM, making it easier for sales teams to track leads and follow up without losing conversation context.
Key Features
- Visual WhatsApp chatbot builder to create automated conversation flows without coding
- Build AI-powered WhatsApp agents to understand customer intent and answer open-ended questions
- Create chatbot flows using keyword triggers, conditional logic, interactive buttons, and predefined responses
- AI-powered question-and-answer blocks to respond to customer enquiries using business knowledge
- Train WhatsApp AI agents using company websites, PDFs, FAQs, and custom business information
- Ready-to-use AI agent templates for sales assistance, customer support, and general enquiries
- Automate WhatsApp lead capture, qualification, appointment bookings, and customer support
- Automatically collect customer information and update contact records through chatbot conversations
- Qualify potential leads based on predefined criteria and automatically assign lead scores
- Create specialized AI agents for different business requirements with automatic conversation transfers
- Connect WhatsApp chatbots with CRM pipelines to update lead status, assign tags, and trigger follow-up workflows
- Automatically transfer complex chatbot conversations to human agents with customer details and conversation history
- Configure chatbot responses based on business hours, customer segments, contact attributes, and conversation triggers
- Multilingual WhatsApp AI agents with automatic language detection and personalized responses
- Test WhatsApp chatbot flows and AI agent responses using a built-in preview before publishing
- Track chatbot conversations, lead qualification results, and automated workflow performance through analytics
Pros
- Easy-to-use visual chatbot builder requiring little to no coding knowledge
- Combines rule-based WhatsApp chatbot flows and generative AI agents in one platform
- AI agents can be trained on company-specific knowledge for more relevant customer responses
- Native CRM integration for automatically capturing leads and updating customer information
- AI-powered lead qualification with automatic scoring and assignment to sales teams
- Ready-to-use AI agent templates for faster chatbot configuration
- Supports specialized AI agents with automatic handover between agents and human teams
- Multilingual WhatsApp AI conversations for businesses serving customers in different languages
- Automated appointment booking and follow-up workflows connected to CRM records
- 7-day free trial without requiring credit card details
- Spanish-language customer support, onboarding, and training resources
Cons
- AI-powered chatbot responses and agent actions consume additional paid credits from November 2026
- AI credit plans start at €30/month on top of the main Clientify subscription
- Meta’s WhatsApp messaging fees are charged separately, while any additional provider markup is not clearly disclosed
- AI agents require the official WhatsApp API and cannot operate directly through WhatsApp Web
- Only one AI agent can be assigned directly to a WhatsApp channel at a time, although it can transfer conversations to specialized agents
- Base subscription includes only one user, with additional charges for expanding chatbot-to-human support teams
- Advanced chatbot workflows and custom integrations may require additional technical configuration
Free Trial Option
Yes, Clientify offers a 7-day free trial without requiring a credit card.
Businesses can explore its chatbot builder, AI agents, CRM-connected automation, and lead qualification features before purchasing. Production WhatsApp chatbot deployment requires connecting an eligible WhatsApp Business API number.
Pricing
All-in-One (Monthly Billing) | All-in-One (Annual Billing) |
| €65/mo | €39/mo (billed €468/year) |
Both plans include WhatsApp chatbot automation and access to AI agent features, with AI usage billed separately through Clientify credits.
AI credit plans start at €30/month for Essential, €60/month for Pro, and €120/month for Business, with 3,000, 6,000, and 12,000 monthly credits respectively.
Meta WhatsApp messaging fees, additional AI usage, extra users, optional integrations, and applicable taxes are charged separately.
G2 Rating
3.9 out of 5
10. 1MillionBot
1MillionBot is an Alicante-based conversational AI company that helps businesses build customized WhatsApp chatbots and AI agents for customer support, lead generation, and automated service requests.
Its Millie platform combines natural language processing (NLP), generative AI, and rule-based chatbot flows to answer customer enquiries, qualify leads, and automate conversations. Businesses can train AI agents using company information, connect them with existing systems, and transfer complex conversations to human agents when needed.
Key Features
- Build customized WhatsApp AI chatbots using the Millie conversational AI platform
- Official WhatsApp Cloud API integration to deploy AI chatbots on WhatsApp Business
- Combine rule-based chatbot flows with generative AI for natural and controlled customer conversations
- Train WhatsApp AI agents using company websites, FAQs, PDF documents, and business knowledge bases
- Create chatbot responses using predefined rules, intent detection, and AI-generated answers
- Customize chatbot personality, response tone, language, and conversation instructions
- Automate WhatsApp customer enquiries, FAQs, lead qualification, and customer support
- Capture customer details, qualify potential leads, and organize conversations based on customer intent
- Automate appointment bookings, customer requests, and service-related workflows through connected business systems
- Integrate WhatsApp AI chatbots with Salesforce, HubSpot, Zendesk, databases, and external APIs
- Build multilingual WhatsApp AI agents to communicate with customers in different languages
- Support text and voice-based AI chatbot interactions through compatible messaging channels
- Automatically transfer complex chatbot conversations to human agents through integrated live chat
- Collect customer feedback and measure satisfaction through automated chatbot surveys
- Track chatbot resolution rates, response times, unanswered queries, and customer satisfaction through Millie analytics
- Monitor chatbot conversations and filter performance data by language, channel, date, and customer feedback
Pros
- Combines rule-based chatbot automation and generative AI within one platform
- Supports customized WhatsApp AI agents trained on business-specific information
- No-code chatbot configuration with customizable prompts, responses, and knowledge sources
- Strong Spanish-language conversational AI capabilities using proprietary NLP technology
- Supports chatbot-based lead qualification, appointment management, and automated customer support
- Integrates WhatsApp AI chatbots with CRM systems, databases, and external business applications
- Seamless chatbot-to-human handover through integrated live chat
- Built-in chatbot analytics to identify unresolved enquiries and improve AI performance
- Supports deploying the same AI agent across WhatsApp, websites, and other communication channels
- Personalized chatbot development, implementation assistance, and ongoing optimization
- Free personalized chatbot demonstrations available upon request
Cons
- No publicly disclosed standard pricing for WhatsApp chatbot subscriptions or custom AI implementations
- Meta WhatsApp messaging fees and any additional provider markups are not clearly disclosed
- AI model usage charges and chatbot conversation allowances are not publicly specified for WhatsApp deployments
- No publicly confirmed self-service WhatsApp chatbot free trial with a fixed duration
- Custom chatbot workflows and CRM integrations may require technical assistance during implementation
- WhatsApp chatbot deployment requires Meta Business configuration, API credentials, and webhook setup
- Advanced chatbot customization and business-specific automation may involve additional development and maintenance costs
Free Trial Option
Yes, 1MillionBot offers free personalized demonstrations of its AI chatbot solutions, including WhatsApp chatbot integrations.
Its Millie platform also supports chatbot testing, but a dedicated production WhatsApp chatbot free trial with a specified duration or usage allowance is not publicly confirmed.
Pricing
Custom pricing.
Contact 1MillionBot for a personalized quote based on WhatsApp chatbot requirements, AI model usage, conversation volume, integrations, and implementation scope.
1MillionBot also publishes separate Kit Digital chatbot pricing, but those packages are not confirmed as standard WhatsApp chatbot plans. Meta messaging fees, AI usage costs, and any additional implementation or provider charges should be confirmed directly.
G2 Rating
No verified G2 rating available
Note: Pricing, trial conditions, and G2 ratings may change over time. Confirm current rates, applicable messaging fees, taxes, and included features with each provider before purchasing.10 Things to Check Before Choosing a WhatsApp Chatbot Provider in Spain
Not every WhatsApp chatbot can do what its feature list promises. Some work well for basic FAQs, while others can qualify leads, answer complex questions, and complete tasks using AI.
So, before choosing a WhatsApp chatbot provider in Spain, here are 10 things worth checking:
Official WhatsApp API Integration: Check whether the chatbot operates through Meta’s official WhatsApp Business Platform and supports compliant automated messaging.
No-Code Chatbot Builder: Look for a visual flow builder with drag-and-drop functionality, conditional logic, chatbot templates, and easy workflow customization.
AI Chatbot and AI Agent Capabilities: Test whether the chatbot can understand customer intent, answer follow-up questions, qualify leads, and perform tasks beyond predefined responses.
AI Training and Response Accuracy: Check whether you can train the AI agent using your website, FAQs, product documents, and knowledge bases while controlling inaccurate responses.
Spanish and Multilingual Support: Make sure the chatbot understands natural Spanish conversations, including regional expressions, and supports other languages your customers use.
Human Agent Handover: Look for automatic escalation, conversation summaries, customer history, and the ability for agents to take over without asking customers to repeat themselves.
CRM and Business Integrations: Verify whether the chatbot can connect with your CRM, calendar, eCommerce platform, or internal systems to update leads, book appointments, and retrieve information.
WhatsApp Chatbot Pricing: Compare subscription costs, AI credits, chatbot conversation limits, Meta messaging fees, provider markups, and additional integration charges.
GDPR and Data Security: Check how the chatbot collects consent, handles customer information, controls AI access to sensitive data, and meets applicable Spanish and EU privacy requirements.
Free Trial and Chatbot Performance: Test the chatbot with real customer questions and evaluate response accuracy, automation rates, conversation drop-offs, analytics, and available technical support.
One more thing: Don’t judge a WhatsApp chatbot by how well it answers a few questions during a demo. Give it real customer scenarios, including unexpected questions, incomplete information, and requests that need human assistance.
That’s where you’ll see whether the chatbot can actually handle your daily work.
Now that you know what to look for, let’s narrow down your options with a simple five-step shortlisting process.
How to Shortlist WhatsApp Chatbot Providers in Spain in 5 Steps
You’ve compared the features, pricing, and pros and cons of the 10 providers. But which chatbot will actually work for your business?
You don’t need to test every platform. Here’s a simple five-step process to narrow down your options:
Identify Your Chatbot Requirements: List the tasks you want to automate, whether it’s answering FAQs, qualifying leads, booking appointments, recommending products, or handling customer support.
Shortlist Your Top 3 Providers: Choose platforms that support your required chatbot features, offer Spanish-language AI conversations, and integrate with your existing business tools.
Compare the Actual Costs: Check chatbot subscription fees, AI credits, conversation limits, Meta messaging charges, provider markups, and additional integration costs.
Test With Real Customer Scenarios: Use a free trial or demo to test chatbot accuracy, follow-up questions, lead qualification, complex enquiries, and human agent handover.
Evaluate Long-Term Reliability: Check chatbot performance analytics, GDPR compliance, customer support, AI training flexibility, and how easily you can improve or scale your chatbot.
Remember, the best WhatsApp chatbot isn’t necessarily the one with the most AI features. It’s the one that can handle your customers’ questions, reduce manual work, and fit your budget.
And if YCloud is on your shortlist, let’s walk through how you can get started with its WhatsApp chatbot and AI agents.
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Wrapping Up!
Choosing the right WhatsApp chatbot provider in Spain isn’t just about having an AI chatbot that replies instantly. It’s about how well it understands your customers, handles their questions, and knows when to involve a human agent.
Some platforms offer simple chatbot flows, while others provide advanced AI agents that can qualify leads, book appointments, and automate complex tasks.
The key is to choose what your business actually needs, not just what looks impressive in a demo.
If you’re looking for a platform that combines no-code WhatsApp chatbots, AI agents, and human handover, YCloud is worth exploring. You can even start with its Free Forever plan before upgrading.
Also Read: Top 10 WhatsApp API and WhatsApp Chatbot Providers in Spain (2027 Edition)Still have questions? Let’s answer a few common ones.
Frequently Asked Questions
How much does a WhatsApp chatbot cost in Spain?
WhatsApp chatbot pricing depends on the provider, subscription plan, AI usage, and conversation volume. Some offer free plans, while others charge monthly subscriptions or custom implementation fees. Meta messaging charges may apply separately.
Can I create a WhatsApp chatbot for free in Spain?
Yes, providers like YCloud offer free plans with WhatsApp chatbot capabilities. However, AI usage limits, advanced features, and Meta’s applicable messaging charges may still apply.
What is the difference between a WhatsApp chatbot and a WhatsApp AI agent?
A traditional WhatsApp chatbot follows predefined rules and conversation flows. A WhatsApp AI agent can understand customer intent, answer complex questions, maintain context, and perform tasks through connected business systems.
Can WhatsApp AI chatbots communicate with customers in Spanish?
Yes, many WhatsApp AI chatbot providers support Spanish and multilingual conversations. You can train AI agents using Spanish-language FAQs, product information, and business documents for more relevant responses.
Can a WhatsApp chatbot transfer conversations to human agents?
Yes, supported platforms allow WhatsApp chatbots to transfer complex enquiries to human agents while retaining customer details and conversation history.
Do I need coding knowledge to build a WhatsApp chatbot?
Not necessarily. Many providers offer no-code chatbot builders with drag-and-drop flows and ready-to-use templates. However, advanced AI actions and custom integrations may require technical assistance.
Can I integrate a WhatsApp AI chatbot with my CRM?
Yes, many WhatsApp chatbot platforms support CRM integrations with tools like HubSpot, Salesforce, and Zoho to capture leads, update customer information, and automate follow-ups.
Are WhatsApp AI chatbots GDPR-compliant in Spain?
WhatsApp AI chatbots can be used in compliance with GDPR, but businesses must ensure lawful data processing, appropriate privacy notices, secure handling of customer information, and proper consent where required.
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