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Top 10 WhatsApp API and WhatsApp Chatbot Providers in Spain (2027 Edition)
Team YCloud
·
October 26, 2026
·
28 min read
A customer asks for a quote on WhatsApp.
Sales replies, but the follow-up lands with another agent who has no context.
Now the customer has to explain everything again…!
A shared team inbox can help avoid this. But when you start looking for a platform, most providers seem to offer the same things: team inboxes, chatbots, AI agents, and automation.
So how do you know which one will actually work for your team, and what it will cost?
To help you decide, we’ve compared the top 10 WhatsApp API and chatbot providers in Spain, covering key features, pros and cons, free trial options, pricing plans, and G2 ratings.
Whether you are starting your research or already comparing vendors, you will have a practical way to narrow the list before you commit.
We’ll also walk you through what to check before choosing a WhatsApp API provider.
Let’s start with a side-by-side comparison of the WhatsApp API providers.
Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.
Comparison Table: Top WhatsApp API Solution Providers in Spain
Here's a quick comparison of the top 10 WhatsApp API and chatbot providers in Spain, covering their free trial options, pricing plans, and G2 ratings.
Product Name | Free Trial | Pricing | G2 Rating |
| YCloud |
|
| 4.9/5 |
| Landbot |
|
| 4.7/5 |
| indigitall |
|
| 4.8/5 |
| WOZTELL |
|
| Not rated |
| Clientify |
|
| 3.9/5 |
| Afilnet |
|
| Not rated |
| Oct8ne |
|
| 5.0/5 |
| Centribal |
|
| Not rated |
| Coventia AI |
|
| Not rated |
| Proxera — Xera Chat |
|
| Not rated |
Now that we've compared the pricing, trials, and ratings, let's take a closer look at what each provider offers, including its key features, pros, and cons
1. YCloud — The #1 WhatsApp API Provider in Spain
YCloud is an official WhatsApp Business Solution Provider (BSP) and the #1 WhatsApp Business API provider in Spain. With YCloud's WhatsApp CRM, you can market, sell, support, and scale your business by 10X, all on WhatsApp!
The platform is packed with premium WhatsApp API features such as shared team inbox, bulk broadcast, AI-powered no-code WhatsApp chatbot, smart WhatsApp AI agents and AI template generator, with unlimited contacts storage, growth tools, and much more.
An AI-focused WhatsApp API platform, YCloud has everything that you've been looking for in a WhatsApp marketing and automation tool.
Trusted by 200,000+ leading brands like MINISO, Tuya, Urbanic, HAGO, and more, YCloud is redefining WhatsApp-driven business growth.
Key Features
- The foremost thing is it's super duper intuitive and easy to use
- Official Meta Premiere BSP with enterprise-grade WhatsApp API access
- Seamlessly manage and view multiple Facebook Business Manager (FBM) and Multiple WhatsApp API under one account
- Cloud-based shared team inbox with role-based access
- Built-in language translation in the chat inbox allows agents to communicate seamlessly with customers in different languages across geographies
- Send broadcast messages to unlimited saved and unsaved contacts
- Leverage the AI template generator to automatically create marketing content templates in any language
- Template performance reports to fine-tune and optimise your message templates
- Automate your WhatsApp marketing by scheduling broadcast messages for maximum engagement at the perfect time
- Advanced audience segmentation to personalize WhatsApp campaigns
- Measure your WhatsApp marketing campaign success and optimize performance with real-time campaign analytics and reporting
- WhatsApp message distribution report that provides clear insights into message performance, including the number of messages sent, received, delivered, and bounced. It also tracks which messages were sent to whom and identifies failures with detailed error reasons
- Automate agent workflows by intelligently assigning chats based on availability
- Smart collision detection feature that prevents duplicate responses and enhances team coordination by indicating when a chat is already being handled by a teammate
- Monitor team chat performance through a comprehensive analytics dashboard
- Set up WhatsApp automation with GenAI-powered chatbots to handle FAQs, qualify leads, send reminders, alerts, and more
- Build seamless WhatsApp customer journeys with the Journey Builder
- Directly integrate with Shopify and Zapier in just a few clicks
- Easily embed YCloud's chat widget on your website with just a few clicks
- API access for seamless integration with existing CRMs and eCommerce platforms
- Export WhatsApp-engaged contacts to create Custom Audiences in Meta Ads Manager
- Utilize first-party data to enhance Meta Ad performance and retargeting efforts
- Number masking to safeguard customer data and prevent unauthorized access
- Omnichannel marketing automation, including SMS and email campaigns
- Fully compliant with Meta’s policies, featuring end-to-end encryption, ISO certification, and GDPR compliance
- Dedicated customer support via WhatsApp, email, and phone, backed by 99.9% uptime with enterprise-grade infrastructure
- Localized support for businesses operating across multiple regions
Pros
- YCloud's basic plan is free forever
- Zero Mark-up Charges on WhatsApp Conversations
- Effortlessly manage multiple FBMs and WABAs under one account login
- Granular access control to assign grassroots-level permissions to each account
- Upload and store unlimited contacts, even in the Free plan
- Enjoy a free lifetime experience of YCloud, including unlimited messaging API access, even in the Free plan
- Self-serve NLP bot builder for effortless chatbot automation
- Even in the free plan, you can build unlimited chatbot flows
- Built-in language translation in the shared inbox, enabling agents to chat with customers in any language
- Agent-wise performance insights with CSAT ratings for improved customer support
- Advanced analytics for Click-to-WhatsApp (CTWA) Ads via a dedicated analytics dashboard
- CTWA Ads integrated with Conversions API for precise tracking and optimization
- Growth tools to easily create QR codes, and website chat widgets
- Seamless Shopify integration with pre-built use cases, including new customer interactions, order updates, and abandoned cart recovery
- Orders tab to manage and track all Shopify orders placed via WhatsApp, including revenue tracking
- WhatsApp Pay integration for Indian customers, enabling smooth transactions
Cons
We strive to deliver a seamless experience with our product. However, if there is any area where we fall short of your expectations, please let us know. We’re always looking for ways to improve and serve your business better.
Free Trial Option
Yes, a free trial is available.
Free lifetime experience of YCloud with unlimited messaging API.
Pricing
Free | Growth | Pro | Enterprise |
$0/forever | $39/mo | $89/mo | $399/mo |
*Zero Mark-up Charges on WhatsApp Conversations
G2 Rating
4.9 Out of 5
2. Landbot
Landbot is a Barcelona-based conversational automation platform that helps businesses build WhatsApp chatbots and AI agents without coding.
Its visual chatbot builder allows businesses to capture and qualify leads, automate customer enquiries, book appointments, and transfer conversations to human agents. The platform also supports WhatsApp campaigns, CRM integrations, and automated customer journeys.
Key Features
- Intuitive drag-and-drop WhatsApp chatbot builder with ready-to-use templates and conditional logic
- Build AI-powered WhatsApp agents to answer customer queries, qualify leads, and automate conversations
- AI Copilot to create and refine chatbot flows using natural language prompts
- Automate lead collection, qualification, scoring, and routing to sales teams
- Launch personalized WhatsApp campaigns with audience segmentation, approved templates, and scheduling
- Shared team inbox with human takeover, agent assignment, conversation history, and internal notes
- Collect WhatsApp opt-ins through website widgets to grow subscriber lists
- Integrate with HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, and other tools through APIs and webhooks
- Create automated conversational workflows across WhatsApp, websites, and Facebook Messenger
- Track chatbot performance and WhatsApp campaign metrics, including messages sent, delivered, and read
Pros
- User-friendly visual chatbot builder requiring little to no coding knowledge
- Combines rule-based automation with AI agents for more flexible customer conversations
- Built-in chatbot testing environment to review conversation flows before publishing
- Automated lead qualification and seamless handover to human agents
- Supports multilingual chatbot experiences for businesses serving different markets
- 14-day free trial with access to WhatsApp integration
- Spanish-language resources and support for local businesses
Cons
- Additional €0.05 charge per delivered WhatsApp template message on top of Meta’s messaging fees
- Extra €0.003 per service message after exceeding the 10,000 monthly message allowance
- WhatsApp Professional plan starts at €200/month, making it relatively expensive for small businesses
- Additional €0.05 per chatbot chat and €0.10 per AI chat beyond the included allowances
- Additional €100/month for each extra WhatsApp number and €25/month for each additional agent seat
Free Trial Option
Yes, Landbot offers a 14-day free trial with WhatsApp integration.
A free plan is also available for basic chatbot building and testing, but continued WhatsApp integration requires a paid subscription.
Pricing
Free | Starter | Professional | WhatsApp Professional | Business |
| €0/forever | €40/mo | €100/mo | €200/mo | From €400/mo |
Annual billing discounts are available, while Meta messaging fees, Landbot’s additional messaging charges, usage overages, and applicable taxes are charged separately
G2 Rating
4.7 out of 5
3. indigitall
indigitall is a Madrid-based customer engagement platform and official Meta Business Partner that helps businesses manage WhatsApp marketing, sales, and customer support through AI-powered automation.
Beyond WhatsApp, the platform brings together SMS, email, push notifications, AI chatbots, and customer journey automation, allowing businesses to manage conversations and campaigns across multiple channels.
Key Features
- Official Meta Business Partner offering WhatsApp Business API access and omnichannel communication tools
- Build AI-powered WhatsApp chatbots and AI agents to automate customer enquiries, lead qualification, bookings, and support
- Omnichannel contact center to manage WhatsApp, website chat, email, and other customer conversations from one interface
- Seamlessly transfer conversations from AI chatbots to human agents while retaining customer context
- Send bulk WhatsApp broadcasts, promotional campaigns, and transactional notifications to segmented audiences
- Create automated customer journeys across WhatsApp, SMS, email, push notifications, and other channels
- Built-in Customer Data Platform (CDP) to unify customer profiles, track interactions, and personalize communication
- Use WhatsApp Flows to collect leads, schedule appointments, capture feedback, and process customer requests within WhatsApp
- Support WhatsApp Commerce with product catalogs, order management, and conversational shopping experiences
- Integrate Click-to-WhatsApp ads to capture leads and initiate automated WhatsApp conversations
- Connect with Salesforce, HubSpot, Shopify, and other business applications through APIs and integrations
- Monitor campaign performance, customer engagement, and agent productivity through analytics and reporting
Pros
- Official Meta Business Partner with WhatsApp Business API integration
- Combines WhatsApp marketing, AI chatbots, and omnichannel customer engagement in one platform
- AI-powered automation with human handover for complex customer enquiries
- Advanced customer segmentation and personalized campaigns using unified customer data
- Supports automated sales and customer service workflows across multiple communication channels
- Integrations with popular CRMs and eCommerce platforms
- Madrid-based company offering Spanish-language support and GDPR-compliant solutions
- ISO 27001 certification and enterprise-grade security features
Cons
- No publicly disclosed WhatsApp API subscription pricing, making it difficult to compare costs without requesting a quote
- WhatsApp message markups and additional provider charges are not publicly specified
- No clearly advertised self-service WhatsApp free trial for testing the platform before purchasing
- Extensive omnichannel features may require additional setup and learning for businesses needing only WhatsApp
- Custom CRM and API integrations may require technical assistance during implementation
Free Trial Option
indigitall offers a free product demo upon request
However, a dedicated WhatsApp API free trial with a specified duration or usage allowance is not publicly confirmed
Pricing
Custom Pricing. Contact sales for a quote.
G2 Rating
4.8 out of 5
4. WOZTELL
WOZTELL is a Valencia-based WhatsApp Business Solution Provider (BSP) that helps businesses automate WhatsApp marketing, sales, and customer support with AI chatbots, shared team inboxes, and conversational workflows.
One of its key strengths is its native integration with Zoho CRM, Zoho Desk, and Zoho Cliq, allowing businesses to manage customer conversations, capture leads, and automate follow-ups directly within their existing CRM.
Key Features
- Official Meta Business Solution Provider offering WhatsApp Business API access
- Omnichannel shared team inbox to manage WhatsApp, Instagram, Facebook Messenger, and website conversations
- Build AI-powered WhatsApp chatbots using ChatGPT to automate FAQs, lead qualification, and customer support
- Create unlimited chatbots with keyword-based triggers, guided conversations, and ready-to-use templates
- Native integration with Zoho CRM, Zoho Desk, Zoho Cliq, Zoho Bigin, and Zoho Flow
- Automatically create and update leads and contacts in Zoho CRM through WhatsApp conversations
- Send bulk WhatsApp broadcasts, promotional messages, and personalized campaigns using approved templates
- Automate WhatsApp drip campaigns, follow-ups, reminders, and customer engagement sequences
- Automatic chat assignment through round-robin routing for better agent coordination
- Support WhatsApp Flows, interactive buttons, product catalogs, and conversational eCommerce
- Collect payments through WhatsApp using Stripe, PayPal, and other payment integrations
- Integrate with Zapier, ChatGPT, webhooks, and external applications through APIs
- Track WhatsApp campaign performance and customer engagement through analytics and reporting
- Manage multiple WhatsApp numbers and unlimited team agents under one account
Pros
- Official Meta BSP offering direct access to the WhatsApp Business API
- Free-forever plan available with up to 100 monthly active users
- Unlimited chatbot creation and team inbox agents across all pricing plans
- Native Zoho CRM integration for managing leads, customer conversations, and sales workflows
- Supports AI chatbots, automated campaigns, and live-agent conversations within one platform
- Omnichannel communication across WhatsApp, Instagram, Facebook Messenger, and webchat
- Supports WhatsApp Commerce, interactive Flows, and payment integrations
- Spain-based company offering multilingual customer support and onboarding assistance
- Supports multiple WhatsApp numbers without additional per-number subscription fees
Cons
- Additional 20% markup on WhatsApp messaging charges across paid plans, over and above Meta’s fees
- Requires an upfront usage deposit ranging from $50 to $600, depending on the paid subscription plan
- Additional $0.08 charged for each monthly active user exceeding the Starter and Growth plan allowances
- Free plan is limited to 100 monthly active users and one channel type
- Starter plan supports only one channel type, requiring an upgrade for broader omnichannel communication
- Unused prepaid credits are non-refundable upon cancellation
Free Trial Option
Yes, WOZTELL offers a free-forever plan with up to 100 monthly active users, one channel type, and 1,000 free service messages per month.
Businesses can use the free plan to explore the chatbot builder, shared inbox, and WhatsApp integration without a monthly subscription.
Pricing
Free | Starter | Growth | Agency | Scale Up |
| $0/forever | $49/mo | $99/mo | $399/mo | $599/mo |
Annual billing discounts are available, while WhatsApp messaging fees, the 20% provider markup on paid plans, additional MAU charges, applicable taxes, and prepaid usage deposits are separate
G2 Rating
Not yet rated on G2
5. Clientify
Clientify is an Almería-based CRM platform that combines WhatsApp Business API, sales management, customer communication, and marketing automation in one place.
Businesses can manage WhatsApp conversations, automate follow-ups, qualify leads using AI chatbots, and track sales opportunities directly from their CRM without switching between multiple tools.
Key Features
- Official WhatsApp Cloud API integration to manage customer conversations directly within the CRM
- Centralized multi-agent inbox for WhatsApp, Instagram, Facebook Messenger, live chat, and email
- Automatically assign WhatsApp conversations to agents with access to complete customer history
- AI-powered WhatsApp chatbots to answer FAQs, qualify leads, and automate customer support
- Send bulk WhatsApp marketing campaigns using approved templates, contact segmentation, and automated workflows
- Build personalized WhatsApp follow-up sequences, appointment reminders, and lead nurturing campaigns
- Built-in CRM with sales pipelines, lead scoring, contact management, and opportunity tracking
- WhatsApp Coexistence support to use the WhatsApp Business App alongside the Cloud API
- Capture leads through website forms, landing pages, and WhatsApp chat widgets
- Automate email marketing campaigns with audience segmentation, A/B testing, and personalized messaging
- Integrate with Shopify, WooCommerce, Zapier, Meta Ads, and other business applications
- Track WhatsApp conversations, agent performance, marketing campaigns, and sales activities through analytics dashboards
Pros
- Combines WhatsApp API, CRM, sales automation, and marketing tools under one subscription
- Official WhatsApp Cloud API integration without requiring a separate WhatsApp platform subscription
- Supports multiple agents managing the same WhatsApp number with conversation history and automatic assignment
- Includes five communication channels in the shared inbox
- Unlimited sales contacts and 1,000 marketing contacts included in the base subscription
- AI chatbots connected to CRM data for automated lead qualification and customer support
- Flexible monthly and annual billing options
- Spanish-language customer support, onboarding sessions, and training resources
- 7-day free trial without requiring credit card details
Cons
- Meta’s WhatsApp messaging fees are charged separately, while any additional provider markup is not clearly disclosed
- Base subscription includes only one user, with additional seats costing €15/month on annual billing or €25/month on monthly billing
- Only 1,000 marketing contacts included, with additional charges for increasing the contact allowance
- Shared inbox limited to five channels, with extra channels starting at €7/month under annual billing
- API Key access and advanced eCommerce integrations require paid add-ons
- AI-powered features may require prepaid usage credits after the promotional free-access period
Free Trial Option
Yes, Clientify offers a 7-day free trial without requiring a credit card.
The trial provides access to the platform’s CRM, WhatsApp integration, marketing automation, and AI chatbot features, subject to certain trial limitations.
Pricing
All-in-One (Monthly Billing) | All-in-One (Annual Billing) |
| €65/mo | €39/mo (billed €468/year) |
Both options include one user, 1,000 marketing contacts, and five inbox channels, while WhatsApp messaging fees, additional users, marketing contacts, AI usage, add-ons, and applicable taxes are charged separately
G2 Rating
3.9 out of 5
6. Afilnet
Afilnet is a Spanish business messaging provider that helps companies integrate the WhatsApp Business API into their existing CRM, eCommerce platforms, and business applications.
The platform offers WhatsApp messaging, multi-agent live chat, automated notifications, and chatbots. It also supports SMS, email, and voice communications, making it useful for businesses managing customer interactions across multiple channels.
Key Features
- WhatsApp Business API integration to send, receive, and automate customer messages
- Centralized multi-agent WhatsApp inbox with conversation transfers and department management
- Create WhatsApp chatbots to automate FAQs, lead generation, appointment bookings, and customer support
- Build automated chatbot workflows with guided responses and configurable conversation paths
- Send bulk WhatsApp campaigns using approved message templates and personalized contact lists
- Schedule WhatsApp messages and automated notifications for reminders, order updates, and customer follow-ups
- Send and receive multimedia messages, including images, videos, audio, and documents
- Import and manage customer contacts through Excel, CSV, TXT, or API integration
- Integrate WhatsApp with CRMs, ERPs, websites, and eCommerce platforms through APIs
- Connect with Shopify, WooCommerce, PrestaShop, WordPress, Zapier, and other applications
- Create subaccounts for different departments, business units, or franchises
- Track message delivery status, manage campaign history, and monitor messaging activity through a centralized dashboard
- Automate customer communication across WhatsApp, SMS, email, and voice channels
Pros
- WhatsApp Business API integration with onboarding and technical assistance
- Multi-agent inbox supporting simultaneous customer conversations and agent transfers
- Supports chatbot automation, bulk messaging, and personalized campaigns
- API integration options for connecting WhatsApp with existing business applications
- Omnichannel communication through WhatsApp, SMS, email, and voice messaging
- Dedicated WhatsApp-compatible virtual numbers available for business use
- Prepaid platform credits do not expire
- Free trial credits available for testing API functionality
- Spanish-language customer support and technical documentation
Cons
- WhatsApp API access may involve activation fees, monthly charges, and additional messaging costs
- No publicly disclosed WhatsApp API subscription prices or per-message provider markup
- Published WhatsApp pricing documentation still references the older conversation-based billing model
- Custom CRM and API integrations may require technical expertise or development assistance
- Free trial credits, duration, and WhatsApp-specific usage allowances are not clearly disclosed
- Limited G2 reviews make independent customer satisfaction assessment difficult
Free Trial Option
Yes, Afilnet offers free trial credits for businesses testing its messaging APIs.
However, the trial amount, duration, and availability of full WhatsApp Business API access are not publicly specified and may require business verification.
Pricing
Custom Pricing. Contact sales for a quote.
G2 Rating
Not rated on G2
7. Oct8ne
Oct8ne is a Barcelona-based conversational commerce platform that helps businesses manage WhatsApp marketing, customer support, and online sales through AI chatbots, live chat, and automation.
Designed especially for eCommerce businesses, Oct8ne allows sales agents and AI chatbots to recommend products, share catalogs, answer customer queries, and help shoppers make purchasing decisions directly through conversations.
Key Features
- WhatsApp Business API integration with a centralized multi-agent inbox for managing customer conversations
- Build AI-powered WhatsApp chatbots to automate FAQs, recommend products, and handle customer support
- AI agents with automatic human handover for complex customer enquiries
- Visual co-viewer to display product images, videos, and catalog items to customers in real time
- Send bulk WhatsApp marketing campaigns with audience segmentation, personalized templates, and scheduled messaging
- Automate abandoned cart reminders, promotional offers, and post-purchase follow-ups through WhatsApp campaigns
- Omnichannel messaging across WhatsApp, Instagram, Facebook Messenger, and website live chat
- WhatsApp Business App and Cloud API coexistence to manage conversations using the same number
- Integrate product catalogs to recommend relevant items and assist customers with purchases
- Native integrations with Shopify, WooCommerce, PrestaShop, Magento, and VTEX
- Manage multiple WhatsApp numbers and social messaging accounts from a single dashboard
- Track customer conversations, agent activity, and engagement through analytics and reporting
- AI Copilot assistant and custom integrations for advanced customer support automation
Pros
- Combines WhatsApp API, AI chatbots, live chat, and marketing campaigns in one platform
- Visual shopping assistance with product recommendations and interactive catalog sharing
- Easy integration with popular eCommerce platforms and existing product catalogs
- Supports WhatsApp Business App and API coexistence without changing the existing number
- AI-powered customer support with automatic escalation to human agents
- Spanish-language customer support, onboarding, and training resources
- 14-day free trial without requiring credit card details
Cons
- No publicly disclosed subscription pricing across Starter, Standard, Premium, and Enterprise plans
- Meta’s WhatsApp messaging fees apply separately, while Oct8ne’s additional message markup is not publicly specified
- WhatsApp campaigns require an authorized messaging partner such as 360dialog with Direct Billing enabled
- AI agents and advanced product recommendation features are not included in the Starter plan
- Custom integrations and advanced AI Copilot features require higher-tier subscriptions
- Additional agent licenses increase subscription costs based on the number of simultaneous users
Free Trial Option
Yes, Oct8ne offers a 14-day free trial without requiring credit card details.
Businesses can explore its live chat, chatbot, and customer engagement tools before subscribing, although WhatsApp API activation may require separate Meta account verification and partner setup.
Pricing
Custom Pricing. Contact sales for a quote.
G2 Rating
5.0 out of 5
8. Centribal
Centribal is a Madrid-based conversational AI platform that helps businesses automate customer support, sales, and WhatsApp communication through AI chatbots and automated workflows.
The platform combines WhatsApp automation, generative AI, live-agent handover, and omnichannel customer engagement. It also offers marketing automation, CRM integrations, and conversational analytics for businesses managing customer interactions across multiple channels.
Key Features
- Integrate WhatsApp with AI-powered chatbots to automate customer enquiries, lead qualification, and support
- No-code visual chatbot builder with reusable templates and customizable conversation flows
- Build WhatsApp AI agents using natural language processing (NLP) and generative AI
- Integrate AI models such as GPT, Gemini, and Claude to generate personalized customer responses
- Seamlessly transfer chatbot conversations to human agents for complex customer enquiries
- Send automated WhatsApp campaigns, notifications, and personalized messages through Engage Pro
- Visual Journey Builder to automate customer communication across WhatsApp, email, SMS, voice, and push notifications
- Advanced audience segmentation and message scheduling based on customer preferences and behavior
- Integrate with Salesforce, HubSpot, Zoho, Zendesk, and other CRM and customer support platforms
- Centralized knowledge management using company documents, websites, and databases to improve AI responses
- Track WhatsApp campaign performance, customer conversations, and engagement through real-time analytics
- Advanced conversation analytics with sentiment analysis, abandonment tracking, and agent performance monitoring
- Cloud-based and on-premise deployment options for businesses with different infrastructure requirements
Pros
- Combines WhatsApp chatbot automation, generative AI, and omnichannel customer engagement in one ecosystem
- No-code chatbot builder with preconfigured templates for faster deployment
- Supports multiple AI models for building customized WhatsApp AI agents
- Automated customer journeys across WhatsApp, SMS, email, voice, and other channels
- Seamless integration with popular CRM and customer support platforms
- Supports human-agent handover for enquiries that require personal assistance
- Flexible cloud and on-premise deployment options
- Madrid-based company offering Spanish-language support and implementation assistance
- 15-day free chatbot platform trial advertised on its product landing page
Cons
- WhatsApp API messaging fees, provider markups, and additional per-message charges are not publicly disclosed
- No fixed subscription prices published for Essential, Professional, and Enterprise plans
- Essential plan supports up to 3,000 monthly conversations, while Professional is limited to 10,000
- Pricing for additional tools such as Engage Pro and Analytics Pro is not clearly disclosed
- Custom AI implementations and CRM integrations may require additional technical assistance
- WhatsApp API access and messaging allowances during the free trial are not clearly specified
Free Trial Option
Yes, Centribal advertises a 15-day free trial for its chatbot platform.
However, access to the production WhatsApp Business API during the trial is not explicitly confirmed. Businesses can also request a free personalized product demo.
Pricing
Custom Pricing. Contact sales for a quote.
G2 Rating
Not rated on G2
9. Coventia AI
Coventia AI is a Valencia-based WhatsApp CRM platform and Meta Tech Provider that helps businesses manage customer conversations across WhatsApp, email, and phone calls from one place.
The platform combines a shared team inbox, WhatsApp AI agents, automated customer support, and built-in CRM features. Its AI agents can be trained using company documents to answer enquiries, qualify leads, and transfer conversations to human agents when needed.
Key Features
- Official WhatsApp Business API integration through Meta’s Tech Provider program
- Centralized omnichannel inbox to manage WhatsApp, Gmail, Outlook, and customer calls
- AI-powered WhatsApp agents to automate FAQs, lead qualification, appointment bookings, and customer support
- Train WhatsApp AI agents using company FAQs, product catalogs, internal documents, and business policies
- Automatically transfer conversations from AI agents to human teams based on predefined rules
- Shared multi-agent inbox with role-based permissions, conversation assignment, and customer history
- Send WhatsApp marketing campaigns, automated notifications, and personalized messages using Meta-approved templates
- Built-in CRM with contact management, unlimited tags, internal notes, and custom customer properties
- Integrate business phone calls through Coventia Phone with call recording, IVR, and customer history
- Connect with HubSpot, Salesforce, Pipedrive, and other CRM or ERP systems through APIs
- Configure AI agent availability based on business hours, communication channels, and customer requirements
- Monitor agent workloads, lead status, AI resolution rates, and customer engagement through analytics dashboards
- Native iOS and Android applications to manage WhatsApp conversations and agent assignments remotely
Pros
- Official Meta Tech Provider using the WhatsApp Business API
- Combines WhatsApp, email, AI automation, CRM, and optional business telephony in one platform
- Base subscription includes five team users with configurable roles and permissions
- AI agents trained on company-specific information with customizable human handover rules
- Unlimited contact tags and custom properties for managing customer information
- Customer data hosted on AWS infrastructure within the European Economic Area
- No long-term contracts or cancellation fees with monthly subscription billing
- Valencia-based company offering Spanish-language onboarding and implementation assistance
Cons
- Meta WhatsApp messaging charges and any additional provider markup are not clearly disclosed
- One-time setup fees of €60 for the Basic plan and €90 for telephony plans under monthly billing
- Additional team members cost €5/month per user after the five included seats
- Additional WhatsApp numbers cost €20/month per number
- Built-in business telephony requires a higher-priced plan starting at €115/month
- No publicly confirmed self-service free trial with a specified duration or messaging allowance
- Limited independent customer reviews compared with more established WhatsApp API platforms
Free Trial Option
Yes, Coventia AI offers a free personalized product demo with a 30-minute consultation.
Businesses can test AI responses through a WhatsApp sandbox using their own documentation. However, a full-featured free trial with a defined duration is not publicly confirmed.
Pricing
Basic | 360 | Advanced 360 | Custom |
| €80/mo | €115/mo | €145/mo | Contact sales |
Prices exclude VAT, applicable setup fees, additional users, WhatsApp numbers, and messaging charges. Annual billing can waive the setup fee for Coventia Phone, while the core platform license remains billed monthly
G2 Rating
No verified G2 rating available
10. Proxera
Proxera is a Barcelona-based AI automation company offering Xera Chat, a chatbot solution that helps businesses automate customer enquiries, qualify leads, and book appointments through WhatsApp and website chat.
Unlike traditional WhatsApp API platforms, Proxera focuses on implementation, handling chatbot setup, AI training, CRM integrations, and ongoing optimization for businesses that prefer a ready-to-use solution.
Key Features
- Official WhatsApp Business API integration to automate customer conversations using AI chatbots
- AI-powered chatbot trained on company websites, product catalogs, and business documents
- Automate FAQs, lead qualification, appointment bookings, and customer follow-ups
- Capture customer contact details, enquiries, and requirements automatically during conversations
- Connect WhatsApp chatbots with existing CRMs or calendars to manage leads and appointments
- WhatsApp Business App and API coexistence to use the existing business number
- Automatically send appointment reminders, payment links, and lead reactivation messages using approved templates
- Transfer unresolved customer enquiries to human agents or collect details for manual follow-up
- White-label website chatbot with customizable branding, responses, and communication style
- Multilingual AI responses for communicating with customers in different languages
- Generate leads through website chat widgets, QR codes, and Click-to-WhatsApp ads
- Monthly chatbot optimization based on unanswered queries and customer interactions
- GDPR-compliant data handling with servers hosted in Finland
Pros
- Done-for-you WhatsApp chatbot setup, AI training, integration, and ongoing optimization
- Supports existing WhatsApp Business numbers without requiring businesses to change their number
- AI chatbot trained on business-specific information for more relevant customer responses
- Automated lead qualification, appointment scheduling, and customer follow-ups
- CRM and calendar integrations for managing customer information and bookings
- WhatsApp messaging fees paid directly to Meta without a separate intermediary platform subscription
- Spanish-language customer support, onboarding, and invoicing in euros
- Local implementation assistance for businesses in Barcelona and remote support across Spain
Cons
- WhatsApp integration requires the Conecta plan starting at €89/month rather than the €49/month Web plan
- Additional one-time charges of €498 for Conecta setup and €325 for WhatsApp API integration
- Meta’s WhatsApp messaging fees are charged separately based on message usage
- Minimum three-month subscription commitment across Xera Chat plans
- Conecta plan includes only one CRM or calendar integration, with additional integrations quoted separately
- No publicly advertised free trial for the complete Xera Chat solution
- Limited self-service customization compared with dedicated WhatsApp API platforms
Free Trial Option
No dedicated free trial is publicly advertised for Xera Chat.
However, Proxera offers a free 30-minute product consultation and an opportunity to test its AI assistant through WhatsApp before purchasing.
Pricing
Web | Conecta | Custom |
| €49/mo | €89/mo | Custom pricing |
WhatsApp integration is available only with Conecta, which requires a €498 setup fee and an additional €325 one-time WhatsApp integration fee. The Web plan carries a €298 setup fee. Meta messaging fees, VAT, and additional integrations are charged separately, with a minimum three-month commitment
G2 Rating
Not rated on G2
Note: Pricing, trial conditions, and G2 ratings may change over time. Confirm current rates, applicable messaging fees, taxes, and included features with each provider before purchasing.
10 Things to Check Before Choosing a WhatsApp API Provider in Spain
A long feature list doesn’t always mean a better platform. What matters is how well those features work for your business, what they cost, and how easily your team can use them.
Before choosing a WhatsApp API provider in Spain, here are 10 things worth checking:
Official Meta Partnership: Verify whether the provider is a Meta Solution Partner, Tech Partner, or third-party implementation service, and who controls your WhatsApp Business Account.
WhatsApp Messaging Charges: Check Meta’s messaging fees, provider markups, monthly subscriptions, setup charges, and additional costs for agents, AI chatbots, or integrations.
Shared Team Inbox: Look for multi-agent access, automatic chat assignment, internal notes, conversation history, and collision detection to avoid duplicate replies.
WhatsApp Chatbots and AI Agents: Test whether the platform can handle real customer queries, qualify leads, understand Spanish and other relevant languages, and transfer complex conversations to human agents.
CRM and eCommerce Integrations: Check whether it connects directly with your existing CRM, Shopify, WooCommerce, or other business tools without expensive custom development.
WhatsApp Marketing Capabilities: Look for bulk broadcasts, audience segmentation, campaign scheduling, approved message templates, and automated follow-ups.
GDPR and Data Security: Verify GDPR compliance, customer opt-in and opt-out management, data storage locations, access permissions, and WhatsApp messaging policy compliance.
Analytics and Reporting: Check whether you can track message delivery, campaign performance, agent response times, chatbot effectiveness, and conversions.
Free Trial and Product Testing: See whether you can test the actual WhatsApp API, team inbox, AI chatbot, and CRM integrations before committing to a paid subscription.
Customer Support and Scalability: Check Spanish-language support, onboarding assistance, uptime commitments, additional-number costs, and how easily you can migrate if you change providers.
One more thing: Don’t judge a provider solely by its starting price or the number of features it advertises. Ask for a demo using your actual business requirements and request a complete cost breakdown.
Now that you know what to check, let’s narrow down your options with a simple five-step selection process.
The pricing, Meta partnership, and compliance checks reflect Meta’s official business platform guidance and Spain’s data protection authority (AEPD).
How to Shortlist a WhatsApp API Provider in 5 Steps
You’ve compared the features, pricing, and pros and cons. But you don’t need to book demos with all 10 providers to find the right fit.
Here’s a simple five-step process to narrow down your options:
- Identify Your Business Needs: List the problems you need to solve, whether it’s missed leads, delayed customer responses, manual follow-ups, or managing multiple agents on WhatsApp.
- Shortlist Your Top 3 Providers: Focus on platforms that offer your must-have features, support your existing business tools, and fit your budget.
- Compare the Actual Costs: Request a complete pricing breakdown, including Meta messaging fees, provider markups, setup charges, agent seats, AI usage, and integrations.
- Test Before You Commit: Use a free trial or live demo to test real customer scenarios, including chatbot responses, agent handovers, automated follow-ups, and CRM updates.
- Evaluate Long-Term Reliability: Check customer support, onboarding assistance, GDPR compliance, WhatsApp account ownership, scalability, and cancellation terms.
The goal isn’t to choose the platform with the most features. It’s to find one your team can use comfortably, without unexpected costs as your business grows.
And if YCloud is on your shortlist, let’s walk through how you can get started.
How To Get YCloud?
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Built with AI at its core, YCloud is the ultimate WhatsApp marketing and automation solution, giving you everything you need in one powerful platform.
Now market, sell, support, and scale your business by 10X with YCloud!
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Wrapping Up!
Choosing the right WhatsApp API provider in Spain comes down to what your business needs, how your team works, and what you’re willing to spend.
Some platforms are better suited for AI chatbots, while others focus on marketing automation, customer support, or CRM integrations.
The key is to compare what you’ll actually use, not just what’s on the feature list.
If you’re looking for a platform that brings WhatsApp marketing, AI agents, automation, and a shared team inbox together, YCloud is worth exploring. You can even start with its free plan before deciding to upgrade.
Still have questions? Let’s answer a few common ones.
Frequently Asked Questions
How much does WhatsApp Business API cost in Spain?
WhatsApp API pricing depends on Meta’s messaging charges, the provider’s subscription fees, and any additional markups. You may also pay extra for AI chatbots, agent seats, integrations, and automation features.
Can I use WhatsApp Business API for free in Spain?
Yes, some providers, including YCloud, offer free plans with WhatsApp API access. However, Meta’s applicable messaging charges and any usage-based fees may still apply.
Can multiple agents use the same WhatsApp Business API number?
Yes, with a shared team inbox, multiple agents can manage customer conversations using the same WhatsApp number. Features such as chat assignment, internal notes, and conversation history help teams work together.
Can I integrate WhatsApp Business API with my CRM?
Yes, many WhatsApp API providers support integrations with CRMs such as HubSpot, Salesforce, and Zoho, allowing businesses to manage leads, automate follow-ups, and track customer conversations.
Is WhatsApp Business API GDPR-compliant in Spain?
The official WhatsApp Business Platform provides security and data protection features, but GDPR compliance also depends on how your business collects consent, processes customer data, manages access, and handles data retention.
Can I use AI chatbots and WhatsApp AI agents with the WhatsApp Business API?
Yes, supported platforms allow businesses to use WhatsApp AI chatbots and AI agents to answer FAQs, qualify leads, book appointments, automate follow-ups, and transfer conversations to human agents when needed.
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