Top 10 WhatsApp API and WhatsApp Chatbot Providers in Colombia (2027 Edition)

Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.​

Comparison Table: Top WhatsApp API Solution Providers in Colombia

1. YCloud — The #1 WhatsApp API Provider in Colombia

• The foremost thing is it's super duper intuitive and easy to use
• Official Meta Premiere BSP with enterprise-grade WhatsApp API access
• Seamlessly manage and view multiple Facebook Business Manager (FBM) and Multiple WhatsApp API under one account
• Cloud-based shared team inbox with role-based access
• Built-in language translation in the chat inbox allows agents to communicate seamlessly with customers in different languages across geographies
• Send broadcast messages to unlimited saved and unsaved contacts
• Leverage the AI template generator to automatically create marketing content templates in any language
• Template performance reports to fine-tune and optimise your message templates
• Automate your WhatsApp marketing by scheduling broadcast messages for maximum engagement at the perfect time
• Advanced audience segmentation to personalize WhatsApp campaigns
• Measure your WhatsApp marketing campaign success and optimize performance with real-time campaign analytics and reporting
• WhatsApp message distribution report that provides clear insights into message performance, including the number of messages sent, received, delivered, and bounced. It also tracks which messages were sent to whom and identifies failures with detailed error reasons
• Automate agent workflows by intelligently assigning chats based on availability
• Smart collision detection feature that prevents duplicate responses and enhances team coordination by indicating when a chat is already being handled by a teammate
• Monitor team chat performance through a comprehensive analytics dashboard
• Set up WhatsApp automation with GenAI-powered chatbots to handle FAQs, qualify leads, send reminders, alerts, and more
• Build seamless WhatsApp customer journeys with the Journey Builder
• Directly integrate with Shopify and Zapier in just a few clicks
• Easily embed YCloud's chat widget on your website with just a few clicks
• API access for seamless integration with existing CRMs and eCommerce platforms
• Export WhatsApp-engaged contacts to create Custom Audiences in Meta Ads Manager
• Utilize first-party data to enhance Meta Ad performance and retargeting efforts
• Number masking to safeguard customer data and prevent unauthorized access
• Omnichannel marketing automation, including SMS and email campaigns
• Fully compliant with Meta’s policies, featuring end-to-end encryption, ISO certification, and GDPR compliance
• Dedicated customer support via WhatsApp, email, and phone, backed by 99.9% uptime with enterprise-grade infrastructure
• Localized support for businesses operating across multiple regions

• YCloud's basic plan is free forever
• Zero Mark-up Charges on WhatsApp Conversations
• Effortlessly manage multiple FBMs and WABAs under one account login
• Granular access control to assign grassroots-level permissions to each account
• Upload and store unlimited contacts, even in the Free plan
• Enjoy a free lifetime experience of YCloud, including unlimited messaging API access, even in the Free plan
• Self-serve NLP bot builder for effortless chatbot automation
• Even in the free plan, you can build unlimited chatbot flows
• Built-in language translation in the shared inbox, enabling agents to chat with customers in any language
• Agent-wise performance insights with CSAT ratings for improved customer support
• Advanced analytics for Click-to-WhatsApp (CTWA) Ads via a dedicated analytics dashboard
• CTWA Ads integrated with Conversions API for precise tracking and optimization
• Growth tools to easily create coupons, QR codes, and website chat widgets
• Seamless Shopify integration with pre-built use cases, including new customer interactions, order updates, and abandoned cart recovery
• Orders tab to manage and track all Shopify orders placed via WhatsApp, including revenue tracking
• WhatsApp Pay integration for Indian customers, enabling smooth transactions

2. Twilio

• Programmable WhatsApp messaging for marketing, notifications, and customer support
• Incoming-message webhooks for triggering replies and business actions
• Rich media messaging with images, videos, audio, documents, and locations
• Interactive buttons and customizable message templates
• WhatsApp Sandbox for testing messaging integrations
• Self-signup tools for registering a business WhatsApp sender
• Conversations API for building two-way and cross-channel messaging
• WhatsApp OTP authentication through Twilio Verify
• Twilio Studio for building visual communication workflows
• Twilio Flex for creating customized sales and support interfaces
• APIs for connecting WhatsApp conversations with existing business software
• WhatsApp Flows for collecting information within a conversation
• Typing indicators for more responsive customer interactions
• WhatsApp Business Calling through the Programmable Voice API
• Custom chatbot and generative AI integrations for automated conversations
• Developer SDKs, quick-start guides, and implementation examples

• Flexible APIs for workflows tailored to your business
• Supports both outbound notifications and customer replies
• Connects WhatsApp with other communication channels
• Offers visual workflow tools alongside programmable APIs
• Provides a sandbox for testing before production deployment
• Pay-as-you-go WhatsApp pricing without a mandatory platform subscription

• Custom deployments require development resources and ongoing maintenance
• A ready-to-use marketing dashboard is not included with the core messaging API
• Shared team inboxes and agent workflows require additional products or custom development
• AI capabilities require configuration and integration rather than a simple chatbot activation
• Twilio’s message fee applies alongside applicable Meta charges
• Optional products and messaging enhancements can increase the total cost
• Messages ending in a “Failed” status incur a $0.001 processing fee

3. Infobip

• WhatsApp Business API for marketing, transactional updates, authentication, and customer support
• Personalized campaigns for promotions, cross-selling, and abandoned-cart recovery
• Automated order confirmations, shipping updates, and appointment reminders
• WhatsApp OTP messages for account verification and recovery
• Chatbot conversations with access to live-agent assistance
• Consent management, approved templates, and data-retention controls
• Guided WhatsApp onboarding and round-the-clock technical assistance
• No-code AI chatbot builder for automated customer conversations
• Customer journey orchestration across marketing, sales, and support
• Unified customer profiles with conversation history and behavioral data
• AI agents for lead qualification, meeting scheduling, and routine support requests
• Context-preserving escalation from automation to human agents
• APIs and webhooks for connecting customer data and business workflows
• Omnichannel engagement across WhatsApp, SMS, email, voice, and other channels
• Customer data platform and analytics within AgentOS One Platform for Agentic Customer Experiences
• Shared Inbox for human agents, with 30 named user seats included in the published AgentOS offer
• Monthly AI-credit allowance
• Unlimited chatbot and AI-agent creation within AgentOS
• Broadcast functionality without an AgentOS processing fee, although delivery charges still apply

• Combines customer data, AI automation, journeys, and live support within one platform
• Supports connected customer experiences across multiple communication channels
• Preserves customer context when requests move to human agents
• Offers APIs for integrating with existing business systems One Platform for Agentic Customer Experiences
• Published AgentOS pricing includes 30 user seats and monthly AI credits
• Provides a 60-day WhatsApp trial for initial testing

• AgentOS starts at $530 per month, which may exceed a smaller team’s budget
• Platform, outbound processing, and channel-delivery fees contribute separately to the total cost
• Additional user seats and AI credits require a sales quote
• Usage-based charges require careful forecasting as conversation volume grows
• The broader platform may be more than a business needs for basic WhatsApp messaging
• Custom workflows involving APIs and connected systems may require technical implementation

4. Gupshup

• WhatsApp API access for sending and receiving business messages
• Separate self-serve API offering for custom messaging integrations
• Targeted WhatsApp campaigns based on customer intent and preferences
• Interactive campaign templates, including carousels
• Automated campaigns triggered by abandoned carts and completed orders
• Connections with marketing platforms such as MoEngage and CleverTap
• Click-to-chat advertising linked to conversational journeys
• Campaign and journey-performance analytics
• Customer segmentation using behavior, journey stage, and lead source
• Prompt-based and drag-and-drop Conversation Builder
• Structured WhatsApp chatbot flows for FAQs, commerce, and support
• WhatsApp AI agents for lead qualification and product recommendations
• Automated appointment booking and assisted-selling workflows
• Configurable business rules, guardrails, and connected data sources
• Agent Assist routing based on expertise, availability, and previous interactions
• Customer history available to agents for more informed responses
• AI Copilot for drafting replies, summarizing chats, and rephrasing
• Omnichannel support across WhatsApp, Instagram, SMS, RCS, web, and voice
• Sandbox for testing API messages, media, and sample interactive messages

• Offers programmable APIs alongside visual tools for business teams
• Connects campaigns with automated two-way conversations
• Supports follow-ups triggered by activity in connected business systems
• Combines AI workflows with human-agent assistance
• Uses customer history and conversation signals for personalization
• Supports multiple messaging channels within the wider platform

• Published self-serve API fees do not represent the cost of the full Conversation Cloud platform
• Enterprise features require a separate pricing enquiry
• Gupshup’s applicable message fees are charged alongside WhatsApp fees
• Custom API deployments and connections to business systems may require technical resources
• Teams must configure data sources and guardrails before relying on AI-driven workflows
• Sandbox testing can incur charges, so it should not be treated as unlimited free messaging

5. 360dialog

• Direct WhatsApp Business API access for custom messaging integrations
• Per-number hosting for business WhatsApp senders
• Connections with Zapier, Make, and n8n
• Build-ready integration templates for developers
• 24/7 human support with plan-based response SLAs
• Direct Meta escalation assistance
• Shared Inbox, Sendout, Automation, and Measurement tools on Premium
• Messaging MCP on Premium for connecting AI agents to WhatsApp
• Dedicated migration assistance on Scale
• Throughput of up to 1,000 messages per second on Scale
• Full-funnel tracking through 360Pilot on Scale
• Inbox tags for organizing leads and customer conversations
• Agent assignment and saved responses
• Inbox API for connecting conversation activity with CRM records
• Separate Partner Platform for managing multiple clients and WhatsApp Business Accounts
• Marketplace for finding compatible WhatsApp software solutions
• Sandbox for testing messages, predefined templates, and webhooks

• Flexible API access for connecting WhatsApp with existing business systems
• Flat monthly licence pricing with no markup on Meta messaging fees
• Supports developers, software providers, and businesses using partner tools
• Premium combines API access with inbox and automation tools
• Scale adds higher throughput and migration support
• Sandbox allows initial integration testing before production deployment

• Regular excludes the shared inbox and automation tools included with Premium
• A separate monthly licence applies to each WhatsApp number
• Custom workflows may require development or an external integration platform
• Connecting an AI agent requires an AI application and configuration
• Meta messaging charges apply alongside the platform subscription
• Some G2 reviewers mention navigation and interface limitations

6. Wati

• WhatsApp Business API setup and verification assistance
• Shared inbox for WhatsApp, Instagram, and Facebook conversations
• Chat assignment, contact tags, and follow-up tools
• WhatsApp campaigns with multimedia content and performance reporting
• Click-to-WhatsApp Ads tools for capturing leads
• WhatsApp Catalog support
• Shopify abandoned-cart and order-update messaging
• No-code chatbot workflows for collecting information and answering queries
• Advanced automation for reminders and lead qualification
• Automatic chat routing and operator-performance reports
• Campaign click tracking and engagement insights
• HubSpot and Salesforce integrations, depending on the plan
• Developer APIs and webhooks with plan-based limits
• Multiple WhatsApp numbers and round-robin assignment on Business
• Role-based access, number masking, and IP whitelisting on Business
• AI Copilot for assisting agents with customer conversations
• Astra AI Agents for automated enquiries and lead qualification, sold separately
• AI conversation summaries, translation, and template assistance
• Human handover with access to the customer’s conversation context

• Combines marketing, sales, and support conversations in one platform
• No-code tools reduce the need for development on routine workflows
• AI automation and human agents can work within the same customer thread
• Connects with ecommerce and CRM tools for personalized communication
• Provides a seven-day trial without requiring payment details
• Higher-tier plans offer more routing, reporting, and integration options

• Growth includes three users and does not allow additional seats
• API calls, automation triggers, integrations, and webhooks are limited by plan
• Advanced routing and reporting require higher-tier plans
• Astra AI Agents are priced separately
• Message charges and paid add-ons increase the subscription cost
• Trial restrictions prevent testing a complete workflow with real customers

7. Treble.ai

• WhatsApp Business API access
• Targeted broadcasts with audience filters and personalized messages
• Drag-and-drop chatbot builder for automated conversation flows
• Automated handling of incoming messages
• Chatbot-to-human handover
• AI responses using an uploaded business knowledge base
• Automated lead qualification based on customer intent
• Treble Boost for assisting with repetitive responses
• AI conversation summaries
• Native HubSpot and Salesforce integrations
• API connections with other CRMs and internal business systems
• Shared agent inbox with SLA management
• WhatsApp Flows for structured information collection
• WhatsApp audio messaging and voice calling
• Click-to-WhatsApp Ads support
• Website WhatsApp buttons, QR codes, and links
• Real-time conversation and campaign analytics
• CRM contact synchronization and property updates
• Forms for appointments, lead qualification, and surveys, with responses connected to tools such as HubSpot and Google Sheets

• Connects WhatsApp conversations with CRM data and sales workflows
• Combines automated replies with human handover
• Native HubSpot and Salesforce connections reduce reliance on custom integrations
• Offers support in Spanish, Portuguese, and English
• Published base plan includes AI agents without a per-conversation AI surcharge
• Onboarding assistance is included in the published base offer

• Starting subscription of $399 per month may exceed smaller teams’ budgets
• High-volume and enterprise deployments require a custom quote
• Public pricing does not provide a complete breakdown of message allowances, agent seats, or overage charges
• WhatsApp-focused offering may require separate tools for broader omnichannel operations
• Connections beyond native integrations may require API implementation

8. Botmaker

• Official WhatsApp Business Platform access
• AI agents for customer enquiries and lead qualification
• Natural-language intent recognition through text and voice
• Multi-agent live chat for human or hybrid customer support
• API connections with CRM, chat, and other business platforms
• Scheduled outbound messaging through the Notifications Engine
• Personalized WhatsApp templates and bulk notifications
• Google and Meta ad integrations for reporting conversation conversions
• Dashboards covering users, sessions, and agent activity
• Data exports and API connections with business intelligence tools
• AI agents for messaging, email, and voice workflows
• Support for WhatsApp, Instagram, Messenger, webchat, and other channels
• Mobile app access for agents managing customer conversations
• Customizable website chat widgets
• Chat-to-call escalation through Botmaker Call
• Unlimited bots across published plans
• Included agent access and conversation allowances based on the selected plan
• Self-service setup with documentation or assisted implementation through a bot specialist Prices

• Combines AI automation with human customer service
• Supports customer conversations across several digital channels
• Provides reporting for conversation activity and agent performance
• Connects ad-generated conversations with conversion reporting
• Mobile access lets agents respond away from their desks
• Published plans include unlimited bots and multiple agent accounts

• A one-time $99 fee is listed for opening a WhatsApp Business Platform account
• Additional conversations incur plan-based overage charges
• The pricing page lists a 20% service fee on WhatsApp notifications
• Personalized implementation and account-manager assistance require a separate enquiry
• Custom integrations may require technical resources
• Some G2 reviewers report needing Botmaker’s assistance to resolve platform issues

9. Zenvia

• Official WhatsApp API access
• Scheduled campaigns across WhatsApp, SMS, and email
• Personalized message templates and audience segmentation
• Automated communication triggered by customer events
• Send-time recommendations based on previous engagement
• Click-to-WhatsApp Ads management and performance tracking
• Custom campaign reports with export options
• Shared inbox with conversation categorization and agent assignment
• Chat distribution rules and sales-team activity monitoring
• Native connections with CRM, ERP, and payment tools
• No-code AI chatbot creation for WhatsApp and website conversations
• WhatsApp, Instagram, Messenger, and webchat support
• Conversation-to-ticket conversion
• Ticket categorization, automated alerts, and SLA management
• AI-assisted replies, sentiment analysis, and ticket prioritization
• WhatsApp calling with recording and performance reporting
• AI agents for customer engagement and retention workflows
• Unified contact records and customer-performance dashboards
• Mobile app access for sales and customer-service teams

• Connects marketing, sales, and post-sale support within one platform
• Combines messaging conversations with ticket-based customer service
• Supports no-code automation and AI-assisted agent responses
• Integrates customer data with CRM and ERP systems
• Offers campaign, sales, and support reporting
• Supports mobile access for teams working outside the office

• Software subscriptions and channel packages are priced separately
• Extra users and Interactionz usage can increase the monthly bill
• Advanced capabilities depend on the selected plan
• WhatsApp activation fees may apply outside promotional offers
• Published regional pricing requires confirmation for businesses in Colombia
• Connecting custom business systems may require implementation work

10. Keybe

• Shared inbox for WhatsApp, Instagram DM, Facebook Messenger, and website chat
• Multi-agent access for handling conversations simultaneously
• Dedicated workspaces for teams, locations, projects, or campaigns
• Automatic identification of customer details and sales opportunities from conversations
• Customer information connected with CRM and customer data platform records
• Sales pipelines with opportunity values, assigned owners, and activity tracking
• Manual or automated movement of sales cards between stages
• Product catalog connections within sales opportunities
• Campaign activation through WhatsApp, email, or SMS at selected funnel stages
• Meta and Google campaign leads connected to sales funnels
• AI-assisted lead qualification and appointment scheduling
• Proactive follow-ups and handover to human sales teams
• No-code automation for lead forms and inactivity responses
• Configurable AI and chatbot flows
• Customer-satisfaction workflows
• Biky AI messaging across WhatsApp and other connected channels
• Product catalogs with prices, availability, variants, and promotions
• Sales and operational analytics, with capabilities varying by plan
• Scheduled growth-consulting sessions within published Biky plans

• Connects customer conversations with sales pipelines and customer records
• Supports AI automation alongside human sales teams
• Tracks opportunity ownership and activity throughout the sales process
• Offers no-code tools for routine follow-ups and lead collection
• Published Biky plans include AI-message allowances and consulting time
• Supports catalog-based conversations and appointment workflows

• Current Biky plans start at $790 per month, which may exceed smaller teams’ budgets
• Onboarding carries a separate fee starting at $980
• AI messages beyond the included allowance cost extra
• Catalog limits and additional SKU charges vary by plan
• Annual discounts require upfront payment BIKY.ai
• Keybe’s standalone G2 rating is based on only one review, limiting independent buying evidence

Note: Pricing, trial conditions, and G2 ratings may change over time. Confirm current rates, applicable messaging fees, taxes, and included features with each provider before purchasing.

10 Checks Before Choosing a WhatsApp API Provider in Colombia

1. Verify Official WhatsApp API Access

2. Match Features to Your Daily Work

3. Try the Inbox as an Agent

4. Test the AI with Real Customer Questions

5. Check Spanish Across the Experience

6. Demonstrate Your Required Integrations

7. Review Data Access and Consent Controls

8. Request a Complete Cost Breakdown

9. Confirm Support During Your Working Hours

10. Check Growth and Exit Terms

How to Shortlist a WhatsApp Business API Provider in 5 Steps

1. Set Your Must-Haves

2. Ask for the Same Demo Scenario

3. Compare the Actual Plans Offered

• Shared inbox and agent seats
• WhatsApp chatbot and AI capabilities
• Integrations and automation limits
• Campaign reporting
• Support coverage

4. Request Comparable Quotes

5. Test One Complete Workflow

How To Get YCloud?

How to Get YCloud for FREE?

Wrapping Up!

• How well the platform handles your workflows
• How easily your team can use it
• And what it costs as usage grows